2-Year MSc in Business Development & Growth Hacking

Program Overview

Audencia's 2-Year MSc in Business Development & Growth Hacking equips students to drive growth through technology and innovation. The program combines traditional management theory with practical application through partnerships and real-world projects. Graduates are prepared for high-level sales roles, with an average annual salary of €45,000 and an average promotion age of 25. The program boasts an 81% satisfaction rate and a limited number of places (30), beginning September 1st, 2025.

Program Outline

Degree Overview:

The 2-Year MSc in Business Development & Growth Hacking at Audencia aims to equip students with the skills to drive growth by leveraging new technologies and innovation. The program emphasizes a blend of traditional management teaching and real-world application through case studies and company partnerships. A key objective is to master a broader skillset encompassing strategic analysis, sales and negotiation, and the automation of sales processes using growth hacking and digital CRM solutions (specifically Salesforce, for which certification is obtained). The program prepares students for high-level sales roles, noting the increasing importance and high salaries associated with this function in today's dynamic and complex markets. The program is full-time, 26 months in duration, leading to a Master of Science degree (Grade Master, Visé BAC+5), taught in English at the Audencia Atlantic Campus in Nantes. It has a limited number of places (30) and begins September 1st, 2025. The curriculum includes 465 hours of training and a 4-6 month internship/work experience component.

Outline:

The MSc in Business Development & Growth Hacking combines theoretical learning with practical application via real company cases from Audencia's network. The first year is compulsory and takes place in Nantes. The program is structured around four mainstays:

• Strategy & Marketing: This includes modules on business strategy, business plan development and financial approaches, UX design and customer-centric approaches, and international business development.
• Sell and manage a sales team: Modules cover complex selling and negotiation, key account management, and sales organization and management.
• Digital business methods and tools: This section focuses on social selling and growth hacking, CRM systems (with Salesforce expertise), digital communication, and e-commerce.
• Real-time projects: Students engage in consulting missions and projects, including tech start-up incubation and sales contests, providing hands-on experience.
The first year's curriculum includes advanced management courses (financial analysis, management control, strategic management, entrepreneurial project & business plan, business simulation, customer experience & branding, financing an international project, managing and leading a team, cybersecurity, foreign language, and sport) and GAIA courses (ecological & social transition management) covering ecology and biodiversity, climate science for business, geopolitical strategies of energy and technology, impact finance, nature-inspired innovation & marketing, strategizing and ethical challenges, spreading impact, consulting projects for sustainable business, introduction to research methods, foreign language, and sport). The second year involves a 4-6 month internship or work experience in France or abroad, followed by a Master's thesis, allowing for in-depth study of a chosen topic related to the MSc.

Assessment:

The program utilizes continuous monitoring, written exams, and a final dissertation for assessment.

Teaching:

The pedagogical approach combines theoretical and practical sequences (face-to-face or distance learning) using business simulations, case studies, and interactive lessons.

Careers:

The MSc in Business Development & Growth Hacking prepares graduates for a range of roles, including: Sector Manager, Key account manager, Category manager (Retail, store management), Business developer (Digital companies & start-up & consulting), Sales Development Representative (start-up), Business analyst, and Category Manager (Consumer Goods). The program highlights the potential for career progression to sales management within 10 years or even entrepreneurship through start-up founding. Audencia's Career & Corporate Relations Center provides support with internships, CVs, cover letters, and other career development resources. The program's degree is recognized as Grade Master, Visé BAC+5, with RNCP number 37936, and awards 120 ECTS credits. Further studies options, such as a DBA program or specialized modules through continuous education offerings, are also mentioned. The program's location is specified as the Audencia Atlantic Campus in Nantes.