Bachelor of Business Administration and Digital Innovation with Digital Marketing in Barcelona
| Program start date | Application deadline |
| 2025-10-01 | - |
| 2025-01-01 | - |
| 2025-04-01 | - |
Program Overview
Bachelor of Business Administration and Digital Innovation with Digital Marketing in Barcelona
Program Overview
The Bachelor of Business Administration and Digital Innovation with Digital Marketing in Barcelona is designed to provide students with a comprehensive education focused on advanced digital marketing skills and practices used today. The program explores critical thinking and specialized theory, among many other concepts, and provides a solid foundation of business skills rooted in digital marketing.
Key Information
Duration
- Full Time: 2 + 1 Year
- Part Time: 4 + up to 2 years
Languages
- English
Location
- Barcelona
Annual Intakes
- October
- January
- April
Format
- Face-to-face
Tuition Fee
- € 13 900 per year
Program Structure
1st Year: Compulsory (60 ECTS)
- Global Business Environment (7 ECTS)
- Business Communication (6 ECTS)
- Introduction to Digital Entrepreneurship and Innovation (7 ECTS)
- Fundamentals of Marketing in the Digital Era (13 ECTS)
- Principles of Accounting (7 ECTS)
- Business Law in a Digital Context (7 ECTS)
- Business Math and Statistics (13 ECTS)
Possible Exit Award
- Undergraduate Certificate in Business Administration and Digital Innovation (32 ECTS, EQF/MQF Level 5)
- Undergraduate Diploma in Business Administration and Digital Innovation (60 ECTS, EQF/MQF Level 5)
2nd Year: Compulsory+ Specialization (60 ECTS)
- Leadership, Human Resources and Organisation (6 ECTS)
- Managerial Accounting (6 ECTS)
- Leadership and Organizational Behavior (6 ECTS)
- Starting a New Digital Business (7 ECTS)
- Business Economics (7 ECTS)
- Business Research Methods (6 ECTS)
- Elective 1 (4 ECTS)
- Elective 2 (4 ECTS)
- Elective 3 (7 ECTS)
Possible Exit Award
- Undergraduate Higher Diploma in Business Administration and Digital Innovation (120 ECTS, EQF/MQF Level 5)
3rd Year: Compulsory + Specialization (60 ECTS)
- Professional and Career Development (6 ECTS)
- Innovative and Creative Thinking (4 ECTS)
- Corporate Finance (7 ECTS)
- Disruptive Technologies for Innovation and Change (13 ECTS)
- Elective 1 (4 ECTS)
- Elective 2 (4 ECTS)
- Elective 3 (7 ECTS)
- Undergraduate Dissertation (15 ECTS)
Final Qualification
- Bachelor of Business Administration and Digital Innovation (180 ECTS, MQF/EQF Level 6)
List of Electives – Digital Marketing (45 ECTS)
- Digital Branding (7 ECTS)
- Management of Retail and Electronic Distribution Channels (4 ECTS)
- Pricing Strategies and Digital Products (4 ECTS)
- E-Commerce Development (7 ECTS)
- Sales Management (4 ECTS)
- Consumer Behavior and Emerging Technologies (4 ECTS)
- Dissertation in the area of Digital Marketing (15 ECTS)
Final Qualification
- Bachelor of Business Administration and Digital Innovation with Digital Marketing (180 ECTS, MQF/EQF Level 6)
Qualification
GBSB Global Business School is accredited by the Government of Catalonia’s Department of Education and delivers Undergraduate Higher Diploma in Business Administration and Digital Innovation (120 ECTS, EQF/MQF Level 5) face-to-face from our campus in Barcelona, Spain.
Admissions Information
Academic Qualification Requirements
- A/S or A levels at the appropriate level or the Matriculation Certificate Exam with three subject exams with grades of A, B, C or D
- International Baccalaureate Diploma with 34 points overall or the IB Diploma with specific achievements in higher/standard level subjects
- GCSE/IGSCE “O” Levels: five subject exams with grades of A, B, C or D, and A/S or A Levels: three subject exams with grades of A, B, C or D
- AP Program
- Other high school diploma or equivalent (other education systems)
Proof of English Language Proficiency
- English as a native language
- TOEFL – Minimum score: 213 (computer based), 79/80 (internet based), or 550 (paper based)
- IELTS – Minimum score: 6.0
- Cambridge ESOL, Certificate in Advanced English (CAE) – Minimum score: C
- English as the language of instruction during previous studies in the formal education system
- Pass GBSB Global’s internal English Level Test
Alternative Entry Routes
Alternative entry routes are available for applicants who do not meet the standard entry qualifications, but have certain skills, experience and subject knowledge.
Submit all required admissions forms and documents
- Contact the Admissions Office by filling out an online application or by speaking with a representative.
- An admissions officer will schedule an interview with you.
- Submit the documentation required by the program of your choice.
- Enroll and confirm your place.
Tuition Fees
The Total Fee for the Program is € 13 900. The fee includes application, enrollment and administrative fees.
Program Highlights
- Accredited & Certified Degree
- Exciting Student Life
- Industry Experienced Faculty and Speakers
- Hands-on Lectures & Group Projects
- Workshops
Barcelona Campus
GBSB Global Business School in Barcelona is located in the heart of an exciting metropolis, in the Eixample district. Our prestigious business school in Barcelona is just off the bustling Aragon Street. It’s housed in a contemporary building with modern classrooms and advanced technology designed to support students’ higher learning.
Program Outline
Degree Overview:
The Bachelor of Business Administration and Digital Innovation with Digital Marketing in Barcelona (Business Bachelor with Digital Marketing in Barcelona) offers a comprehensive education focusing on advanced digital marketing skills and practices. The program, based in Barcelona, blends critical thinking, specialized theory, and a solid foundation in business skills rooted in digital marketing. A "learning-by-doing" approach is emphasized through modules covering SEO strategy, website optimization, digital advertising, product development, and market analysis. Students can focus on specific areas of interest while gaining a broad business education with a digital focus. The program aims to equip students to navigate the latest trends in digital innovation, apply theoretical knowledge practically, think agilely, and adapt to the changing remote work landscape.
Outline:
The program is a 2+1 year full-time or 4+ up to 2 year part-time program. It's structured across three years (or equivalent part-time duration):
Year 1: Compulsory (60 ECTS)
- Global Business Environment (7 ECTS)
- Business Communication (6 ECTS)
- Introduction to Digital Entrepreneurship and Innovation (7 ECTS)
- Fundamentals of Marketing in the Digital Era (13 ECTS)
- Principles of Accounting (7 ECTS)
- Business Law in a Digital Context (7 ECTS)
- Business Math and Statistics (13 ECTS) Possible Exit Awards: Undergraduate Certificate in Business Administration and Digital Innovation (32 ECTS, EQF/MQF Level 5); Undergraduate Diploma in Business Administration and Digital Innovation (60 ECTS, EQF/MQF Level 5)
Year 2: Compulsory + Specialization (60 ECTS)
- Leadership, Human Resources and Organisation (13 ECTS)
- Managerial Accounting (6 ECTS)
- Leadership and Organizational Behavior (6 ECTS)
- Starting a New Digital Business (7 ECTS)
- Business Economics (7 ECTS)
- Business Research Methods (6 ECTS) Possible Exit Award: Undergraduate Higher Diploma in Business Administration and Digital Innovation (120 ECTS, EQF/MQF Level 5)
Year 3: Compulsory + Specialization (60 ECTS)
- Professional and Career Development (6 ECTS)
- Innovative and Creative Thinking (4 ECTS)
- Corporate Finance (7 ECTS)
- Disruptive Technologies for Innovation and Change (13 ECTS)
- Undergraduate Dissertation (15 ECTS) Final Qualification: Bachelor of Business Administration and Digital Innovation (180 ECTS, MQF/EQF Level 6)
List of Electives – Digital Marketing (45 ECTS)
This specialization is available in Year 3.
- Digital Branding (7 ECTS)
- Management of Retail and Electronic Distribution Channels (4 ECTS)
- Pricing Strategies and Digital Products (4 ECTS)
- E-Commerce Development (7 ECTS)
- Sales Management (4 ECTS)
- Consumer Behavior and Emerging Technologies (4 ECTS)
- Dissertation in the area of Digital Marketing (15 ECTS) Final Qualification: Bachelor of Business Administration and Digital Innovation with Digital Marketing (180 ECTS, MQF/EQF Level 6)
Year 3 Options:
Students can choose from three options for their third year:
- Option 1: Study Abroad in Malta: Complete the third year at the Malta campus, earning a Bachelor of Business Administration and Digital Innovation (MQF/EQF Level 6).
Teaching:
The program utilizes a learning-by-doing approach. Faculty members possess professional and practical experience in their teaching areas. The curriculum includes hands-on lectures and group projects designed to provide practical knowledge applicable to the global business environment. New undergraduate workshops are regularly added to enhance student creativity and idea development.
Careers:
The program aims to prepare students for global business success. Student testimonials suggest career paths in sports management and other areas.
Other:
- The program is offered in English.
- Annual intakes are in October, January, and April.
- The program is accredited by the Department of Education of the Government of Catalonia, ACBSP, MFHEA, and ASIC.
- The campus in Barcelona is located in the Eixample district, near Aragon Street.
- The school offers a diverse student body and international experience.
Discover GBSB Global Business School
At GBSB Global Business School, we’re here to help you explore big ideas, gain real-world skills, and grow into a confident, forward-thinking leader. With campuses in the exciting cities of Barcelona, Madrid, and Malta—and a fully online option—you can join us from almost anywhere. Our students represent over 100 nationalities, creating a welcoming, international community.
Programs Designed for the Real World
We offer flexible programs at different levels, including Bachelor's degrees, Master’s, and MBAs. These are designed not just to help you graduate, but to prepare you for success in real jobs. You’ll work on practical projects, learn directly from experienced professionals, and use the tools that today’s top companies rely on.
More Than Just Classes
At GBSB Global, learning goes beyond the classroom. You’ll attend workshops, meet business leaders, and be part of a strong global network of students and alumni. We’re proud to be ranked and recognized by respected organizations like QS and Forbes for our innovation, entrepreneurship, and commitment to sustainability.
Quick Facts
- 🌍 Students from 100+ countries
- ⭐ 5 Stars in Teaching, Employability, and Online Learning (QS Stars)
- 📊 Ranked Top 200 Global MBA Programs (QS Rankings)
- 💼 90% of graduates employed within one year
- 🗣️ All programs taught in English
Support for Future Entrepreneurs
Thinking of launching your own business or creating positive change? Our G-Accelerator program gives you the tools, mentorship, and resources to turn your ideas into action.
Your Global Future Starts Here
Whether you want to study in person or online, GBSB Global offers you a modern, international education that helps you build a successful and meaningful career.
Ready to take the first step?
Global Recognition & Rankings
- QS Stars Rating: 5 Stars for Teaching, Employability, Online Learning, and Inclusiveness
- CEO Magazine Global MBA Rankings 2025: Tier One
- Forbes España 2024: #1 in Executive and Top Management Programs
- El Mundo & Financial Magazine 2024: Programs listed among the Top 5 in Spain
- Microsoft Showcase School: First business school recognized for its digital learning environment
Accreditations & Memberships
- ACBSP: Accreditation Council for Business Schools and Programs (USA)
- ASIC: Accreditation Service for International Schools, Colleges, and Universities (UK)
- MFHEA: Malta Further & Higher Education Authority
- Generalitat de Catalunya: Department of Education (Spain)
- Comunidad de Madrid: Department of Education, Science, and Universities (Spain)
- AACSB: Member of the Association to Advance Collegiate Schools of Business
- BGA: Member of the Business Graduates Association
Entry Requirements:
For admission to the first year of the Bachelor of Business Administration and Digital Innovation with Digital Marketing program, students should have completed one of the following:
- A/S or A levels at the appropriate level or the Matriculation Certificate Exam with three subject exams with grades of A, B, C, or D;
- International Baccalaureate Diploma with 34 points overall or the IB Diploma with specific achievements in higher/standard level subjects;
- GCSE/IGSCE “O” Levels: five subject exams with grades of A, B, C, or D, and A/S or A Levels: three subject exams with grades of A, B, C, or D;
- AP Program;
- Other high school diploma or equivalent (other education systems). Alternative entry routes are available for applicants who do not meet the standard entry qualifications but have certain skills, experience, and subject knowledge. Details are in GBSB Global’s IQA manual within the “Policies for Admission of Transfer Students and Recognition of Prior Learning”. The Admissions Committee may consider applications from suitably qualified students currently attending other universities, applicants who have earned a lower-level award, or applicants who seek admission on the basis of Recognition of Prior Learning (RPL).
Language Proficiency Requirements:
Applicants must provide proof of English language proficiency through one of the following:
- English as a native language;
- TOEFL – Minimum score: 213 (computer-based), 79/80 (internet-based), or 550 (paper-based);
- IELTS – Minimum score: 6.0;
- Cambridge ESOL, Certificate in Advanced English (CAE) – Minimum score: C;
- English as the language of instruction during previous studies in the formal education system;
- Pass GBSB Global’s internal English Level Test.
