Program Overview

Bachelor of Business Administration and Digital Innovation with Digital Marketing in Barcelona

Program Overview

The Bachelor of Business Administration and Digital Innovation with Digital Marketing in Barcelona is designed to provide students with a comprehensive education focused on advanced digital marketing skills and practices used today. The program explores critical thinking and specialized theory, among many other concepts, and provides a solid foundation of business skills rooted in digital marketing.

Key Information

Duration

• Full Time: 2 + 1 Year
• Part Time: 4 + up to 2 years

Languages

• English

Location

• Barcelona

Annual Intakes

• October
• January
• April

Format

• Face-to-face

Tuition Fee

• € 13 900 per year

Program Structure

1st Year: Compulsory (60 ECTS)

• Global Business Environment (7 ECTS)
• Business Communication (6 ECTS)
• Introduction to Digital Entrepreneurship and Innovation (7 ECTS)
• Fundamentals of Marketing in the Digital Era (13 ECTS)
• Principles of Accounting (7 ECTS)
• Business Law in a Digital Context (7 ECTS)
• Business Math and Statistics (13 ECTS)

Possible Exit Award

• Undergraduate Certificate in Business Administration and Digital Innovation (32 ECTS, EQF/MQF Level 5)
• Undergraduate Diploma in Business Administration and Digital Innovation (60 ECTS, EQF/MQF Level 5)

2nd Year: Compulsory+ Specialization (60 ECTS)

• Leadership, Human Resources and Organisation (6 ECTS)
• Managerial Accounting (6 ECTS)
• Leadership and Organizational Behavior (6 ECTS)
• Starting a New Digital Business (7 ECTS)
• Business Economics (7 ECTS)
• Business Research Methods (6 ECTS)
• Elective 1 (4 ECTS)
• Elective 2 (4 ECTS)
• Elective 3 (7 ECTS)

Possible Exit Award

• Undergraduate Higher Diploma in Business Administration and Digital Innovation (120 ECTS, EQF/MQF Level 5)

3rd Year: Compulsory + Specialization (60 ECTS)

• Professional and Career Development (6 ECTS)
• Innovative and Creative Thinking (4 ECTS)
• Corporate Finance (7 ECTS)
• Disruptive Technologies for Innovation and Change (13 ECTS)
• Elective 1 (4 ECTS)
• Elective 2 (4 ECTS)
• Elective 3 (7 ECTS)
• Undergraduate Dissertation (15 ECTS)

Final Qualification

• Bachelor of Business Administration and Digital Innovation (180 ECTS, MQF/EQF Level 6)

List of Electives – Digital Marketing (45 ECTS)

• Digital Branding (7 ECTS)
• Management of Retail and Electronic Distribution Channels (4 ECTS)
• Pricing Strategies and Digital Products (4 ECTS)
• E-Commerce Development (7 ECTS)
• Sales Management (4 ECTS)
• Consumer Behavior and Emerging Technologies (4 ECTS)
• Dissertation in the area of Digital Marketing (15 ECTS)

Final Qualification

• Bachelor of Business Administration and Digital Innovation with Digital Marketing (180 ECTS, MQF/EQF Level 6)

Qualification

GBSB Global Business School is accredited by the Government of Catalonia’s Department of Education and delivers Undergraduate Higher Diploma in Business Administration and Digital Innovation (120 ECTS, EQF/MQF Level 5) face-to-face from our campus in Barcelona, Spain.

Admissions Information

Academic Qualification Requirements

• A/S or A levels at the appropriate level or the Matriculation Certificate Exam with three subject exams with grades of A, B, C or D
• International Baccalaureate Diploma with 34 points overall or the IB Diploma with specific achievements in higher/standard level subjects
• GCSE/IGSCE “O” Levels: five subject exams with grades of A, B, C or D, and A/S or A Levels: three subject exams with grades of A, B, C or D
• AP Program
• Other high school diploma or equivalent (other education systems)

Proof of English Language Proficiency

• English as a native language
• TOEFL – Minimum score: 213 (computer based), 79/80 (internet based), or 550 (paper based)
• IELTS – Minimum score: 6.0
• Cambridge ESOL, Certificate in Advanced English (CAE) – Minimum score: C
• English as the language of instruction during previous studies in the formal education system
• Pass GBSB Global’s internal English Level Test

Alternative Entry Routes

Alternative entry routes are available for applicants who do not meet the standard entry qualifications, but have certain skills, experience and subject knowledge.

Submit all required admissions forms and documents

1. Contact the Admissions Office by filling out an online application or by speaking with a representative.
2. An admissions officer will schedule an interview with you.
3. Submit the documentation required by the program of your choice.
4. Enroll and confirm your place.

Tuition Fees

The Total Fee for the Program is € 13 900. The fee includes application, enrollment and administrative fees.

Program Highlights

• Accredited & Certified Degree
• Exciting Student Life
• Industry Experienced Faculty and Speakers
• Hands-on Lectures & Group Projects
• Workshops

Barcelona Campus

GBSB Global Business School in Barcelona is located in the heart of an exciting metropolis, in the Eixample district. Our prestigious business school in Barcelona is just off the bustling Aragon Street. It’s housed in a contemporary building with modern classrooms and advanced technology designed to support students’ higher learning.