Bachelor of Business Administration and Digital Innovation with Digital Communication & PR

Program Overview

Bachelor of Business Administration and Digital Innovation with Digital Communication & PR in Barcelona

Program Overview

The Bachelor of Business Administration and Digital Innovation with Digital Communication & PR in Barcelona is a comprehensive undergraduate program designed to equip students with the skills and knowledge necessary to succeed in the global business environment. The program focuses on the intersection of business administration and digital innovation, with a specialization in digital communication and public relations.

Key Information

• Duration: Full-time: 2 + 1 year, Part-time: 4 years + up to 2 years
• Languages: English
• Location: Barcelona
• Annual Intakes: October, January, April
• Format: Face-to-face
• Tuition Fee: €13,900 per year

Program Structure

The program is divided into three years, with a focus on compulsory and specialization courses.

1st Year: Compulsory (60 ECTS)

• Global Business Environment (7 ECTS)
• Business Communication (6 ECTS)
• Introduction to Digital Entrepreneurship and Innovation (7 ECTS)
• Fundamentals of Marketing in the Digital Era (13 ECTS)
• Principles of Accounting (7 ECTS)
• Business Law in a Digital Context (7 ECTS)
• Business Math and Statistics (13 ECTS)
• Possible Exit Award: Undergraduate Certificate in Business Administration and Digital Innovation (32 ECTS, EQF/MQF Level 5) or Undergraduate Diploma in Business Administration and Digital Innovation (60 ECTS, EQF/MQF Level 5)

2nd Year: Compulsory + Specialization (60 ECTS)

• Leadership, Human Resources and Organisation (6 ECTS)
• Managerial Accounting (6 ECTS)
• Leadership and Organizational Behavior (6 ECTS)
• Starting a New Digital Business (7 ECTS)
• Business Economics (7 ECTS)
• Business Research Methods (6 ECTS)
• Elective 1 (4 ECTS)
• Elective 2 (4 ECTS)
• Elective 3 (7 ECTS)
• Possible Exit Award: Undergraduate Higher Diploma in Business Administration and Digital Innovation (120 ECTS, EQF/MQF Level 5)

3rd Year: Compulsory + Specialization (60 ECTS)

• Professional and Career Development (6 ECTS)
• Innovative and Creative Thinking (4 ECTS)
• Corporate Finance (7 ECTS)
• Disruptive Technologies for Innovation and Change (13 ECTS)
• Elective 1 (4 ECTS)
• Elective 2 (4 ECTS)
• Elective 3 (7 ECTS)
• Undergraduate Dissertation (15 ECTS)
• Final Qualification: Bachelor of Business Administration and Digital Innovation (180 ECTS, MQF/EQF Level 6)

List of Electives – Digital Communication & PR (45 ECTS)

• Digital Branding (7 ECTS)
• Digital Communication Strategies and Digital Media (4 ECTS)
• Principles of Public Relations (4 ECTS)
• Visual Communications for Digital and Offline Channels (7 ECTS)
• Reputation and Relationship Management in the Digital Era (4 ECTS)
• Investor Relations (4 ECTS)
• Dissertation in the area of Digital Communication & PR (15 ECTS)
• Final Qualification: Bachelor of Business Administration and Digital Innovation with Digital Communication & PR (180 ECTS, MQF/EQF Level 6)

Tailor Your Studies

• Option 1: Travel Abroad - Study abroad at the Malta campus in the third year.
• Option 2: Go Digital - Switch to the online campus in the third year.
• Option 3: Continue to enjoy Barcelona and gain practical experience - Pursue an additional Diploma in Applied Business Innovation.

Qualification

• Higher Education Program: Bachelor of Business Administration and Digital Innovation (MQF/EQF Level 6)
• Accreditation Status: Officially recognized qualification awarded by GBSB Global Business School, licensed as Higher Education Institution by the Malta Further & Higher Education Authority (License number: ) and accredited by Government of Catalonia’s Department of Education.
• MQF/EQF Level: MFHEA deems this qualification to be at Level 6 of the Malta Qualifications Framework and the European Qualifications Framework for Lifelong Learning.
• Number of ECTS Credits: 180 ECTS

Admissions Information

• Academic Qualification Requirements: A/S or A levels, International Baccalaureate Diploma, GCSE/IGSCE “O” Levels, AP Program, or other high school diploma or equivalent.
• English Language Proficiency: TOEFL, IELTS, Cambridge ESOL, or English as the language of instruction during previous studies.
• Alternative Entry Routes: Available for applicants who do not meet the standard entry qualifications.

Tuition Fees

• Total Fee for the Program: €13,900 per year
• Special Offers and Scholarships: Available for early applicants and scholarship competition winners.

Program Highlights

• Accredited & Certified Degree: Accredited by the Department of Education of the Government of Catalonia, ACBSP, MFHEA, and ASIC.
• Exciting Student Life: Social gatherings, city tours, and student sports clubs.
• Industry Experienced Faculty and Speakers: Every faculty member has professional and practical experience in the area they teach.
• Hands-on Lectures & Group Projects: Practical knowledge applicable to the global business environment.
• Workshops: New undergraduate workshops are constantly being added to the curriculum.

Program Outline

Degree Overview:

The Bachelor of Business Administration and Digital Innovation with Digital Communication & PR in Barcelona is a program designed to prepare students for careers in global communication and public relations. It focuses on equipping students with skills in multi-channel PR, universal communication campaigns, corporate branding, digital innovation, and new technologies. The program allows students to concentrate on specific fields of interest while gaining a comprehensive business education with a digital focus. It emphasizes a practical approach, teaching students to think with an agile mind and adapt to the changing remote work landscape. and "How do companies build a stellar reputation?". Graduates can pursue roles in media relations, social media management, and brand management.

Outline:

The program is a 3-year (2+1 years full-time, 4+ up to 2 years part-time) Bachelor's degree. The structure is divided into three years:

• Year 1 (60 ECTS): This year is compulsory and includes modules such as Global Business Environment (7 ECTS), Business Communication (6 ECTS), Introduction to Digital Entrepreneurship and Innovation (7 ECTS), Fundamentals of Marketing in the Digital Era (13 ECTS), Principles of Accounting (7 ECTS), Business Law in a Digital Context (7 ECTS), Business Math and Statistics (13 ECTS).
Possible exit awards include an Undergraduate Certificate in Business Administration and Digital Innovation (32 ECTS, EQF/MQF Level 5) or an Undergraduate Diploma in Business Administration and Digital Innovation (60 ECTS, EQF/MQF Level 5).
• Year 2 (60 ECTS): This year combines compulsory modules and specialization.
Compulsory modules include Leadership, Human Resources and Organisation (13 ECTS), Managerial Accounting (6 ECTS), Leadership and Organizational Behavior (6 ECTS), Starting a New Digital Business (7 ECTS), Business Economics (7 ECTS), Business Research Methods (6 ECTS). Students also choose electives (14 ECTS, 4 ECTS, 7 ECTS). A possible exit award is an Undergraduate Higher Diploma in Business Administration and Digital Innovation (120 ECTS, EQF/MQF Level 5).
• Year 3 (60 ECTS): This year also combines compulsory and specialization modules.
Compulsory modules include Professional and Career Development (6 ECTS), Innovative and Creative Thinking (4 ECTS), Corporate Finance (7 ECTS), Disruptive Technologies for Innovation and Change (13 ECTS), and Undergraduate Dissertation (15 ECTS). Students also choose electives (4 ECTS, 4 ECTS, 7 ECTS). The final qualification is a Bachelor of Business Administration and Digital Innovation (180 ECTS, MQF/EQF Level 6).

List of Electives – Digital Communication & PR (45 ECTS):

Specific electives for the Digital Communication & PR specialization include Digital Branding (7 ECTS), Digital Communication Strategies and Digital Media (4 ECTS), Principles of Public Relations (4 ECTS), Visual Communications for Digital and Offline Channels (7 ECTS), Reputation and Relationship Management in the Digital Era (4 ECTS), Investor Relations (4 ECTS), and Dissertation in the area of Digital Communication & PR (15 ECTS). The final qualification with this specialization is a Bachelor of Business Administration and Digital Innovation with Digital Communication & PR (180 ECTS, MQF/EQF Level 6). Year 3 offers three options: study abroad in Malta, online learning, or staying in Barcelona/Madrid and combining online studies with a Diploma in Applied Business Innovation. Regardless of the option chosen, the awarded degree is a Bachelor of Business Administration and Digital Innovation (MQF/EQF Level 6). Option 3 adds a Diploma in Applied Business Innovation.

Teaching:

The program features industry-expert faculty with professional and practical experience. The teaching approach includes hands-on lectures and group projects, providing practical knowledge applicable to the global business environment. New undergraduate workshops are constantly added to the curriculum to inspire students and enhance their creativity.

Careers:

Graduates are prepared for careers in global communication and public relations, including roles such as media relations, social media management, and brand management.

Other:

The program is offered in English and has annual intakes in October, January, and April. The GBSB Global Business School in Barcelona is located in the Eixample district. The program is accredited by the Department of Education of the Government of Catalonia, ACBSP, MFHEA, and ASIC. Student life includes social gatherings, city tours, and student sports clubs. The program offers a diverse student body from around the world. Students can choose to complete their third year at the Malta campus or online.