Program Overview

Master in Digital Marketing in Barcelona

Overview

The Master in Digital Marketing in Barcelona is a one-year program designed to equip students with the skills and strategies needed to thrive in today's fast-paced, data-driven business world. The program is recognized among the top programs in Spain by the QS Master's in Marketing Rankings 2025.

Key Information

• Duration: 1 year
• Languages: English
• Location: Barcelona
• Annual Intakes: October, January, April
• Format: Morning & Afternoon Schedule
• Tuition Fee: €15,900

Program Highlights

• Globally Recognized Degree: Earn an official Master's degree accredited by the Department of Education of the Government of Catalonia and the Malta Further & Higher Education Authority.
• Exclusive Marketing Community: Join GBSB Global's Alumni-driven 'Marketing Chapter' community – find mentorship from senior professionals, and attend free workshops and meet-ups.
• Real-World Industry Experience: Take part in company visits, executive meetings, and learning-by-doing sessions with top digital marketing professionals and industry leaders.
• Internship & Career Support: Explore internship opportunities on our Career Portal, connect with top employers, and kick-start your career with support from our Career Services team.
• Vibrant Student Life: Join social events, build global connections, and experience the city's dynamic culture, energetic beach life, and lifestyle in international Barcelona.

Program Structure

• Project Management
• Operations
• Global Marketing
• Digital Transformation
• Social Media
• E-Commerce
• Capstone Project

Qualification

• Higher Education Program: Postgraduate Diploma in Digital Marketing
• Accreditation Status: An officially recognized and state-accredited qualification awarded by GBSB Global Business School, licensed as Higher Education Institution by MFHEA (License number: )
• MQF/EQF Level: MFHEA deems this qualification to be at Level 7 of the Malta Qualifications Framework and the European Qualifications Framework for Lifelong Learning
• Number of ECTS Credits: A minimum of 62 ECTS

Admissions Information

• Eligibility: Have a Bachelor's degree (or equivalent) or higher; be in the process of finalizing your Bachelor's degree (or equivalent), or demonstrate a high level of relevant professional experience.
• English Proficiency: Demonstrate proficiency in the English language.
• Required Documents: Complete all required forms for admission and submit all required documentation.

Resources

• Program Brochure: Download
• Learning Outcomes: Download
• Program Outline: Download
• Academic Calendar: View
• Application Guidelines: View

Student Story

Digital marketing is much more than social media. It is about understanding marketing strategies, consumer behavior, and customer needs. The curriculum at GBSB Global is diverse, and students have the opportunity to visit digital marketing companies to see how things work in the real world. Students' favorite courses include social media management, web design optimization, mobile marketing, UX research, design thinking, negotiation, and communication, and digital marketing classes. The professors are praised for their ability to make the subjects more enjoyable and enriching through a variety of teaching methods.

Rita Benjellou Touimi, Morocco

Barcelona Campus

• Location: Eixample neighborhood, Barcelona
• Facilities: Modern classrooms, advanced technologies, reception, cafeteria, meeting room

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