Master in Management in Barcelona

Program Overview

Master in Management in Barcelona

Program Overview

The Master in Management in Barcelona is a one-year program designed for ambitious professionals eager to develop a well-rounded business acumen. The program empowers students with strategic decision-making, leadership, and digital transformation expertise, essential for navigating today's complex business landscape.

Key Information

• Duration: 1 year
• Languages: English
• Location: Barcelona
• Annual Intakes: October, January, April
• Format: Morning & Afternoon Schedule
• Tuition Fee: €15,900

Program Highlights

• Globally Recognized Degree: Earn an official Master's degree accredited by the Department of Education of the Government of Catalonia and the Malta Further & Higher Education Authority.
• Future-Proof Education: Engage with renowned industry experts, apply cutting-edge analytics and business intelligence tools, and gain hands-on experience.
• Real-World Industry Experience: Take part in company visits, executive meetings, and learning-by-doing sessions with top digital marketing professionals and industry leaders.
• Internship & Career Support: Explore internship opportunities on our Career Portal, connect with top employers, and kick-start your career with support from our Career Services team.
• Vibrant Student Life: Join social events, build global connections, and experience the city's dynamic culture, energetic beach life, and lifestyle in international Barcelona.

Program Structure

The Master in Management program offers a highly customized program that equips graduates with specialized knowledge and skills to enter the dynamic global business arena.

• Fall (September-December)
  • Modules:
    • Strategic Management and Analytics (8 ECTS)
    • Economics and Geopolitics (6 ECTS)
    • Digital Transformation, Innovation and Technology (6 ECTS)
    • Effective Teamwork and Project Management (6 ECTS)
    • Total: 26 ECTS
• Winter (January-March)
  • Modules:
    • Finance for Management (8 ECTS)
    • Operations Management (6 ECTS)
    • ELECTIVE I (6 ECTS)
    • ELECTIVE II (6 ECTS)
    • Total: 26 ECTS
• Spring (April-June)
  • Modules:
    • Strategic Marketing (6 ECTS)
    • ELECTIVE III (6 ECTS)
    • ELECTIVE IV (6 ECTS)
    • Total: 18 ECTS
• Capstone Final Project
  • A Final Project involves the identification of an existing problem in a real-world setting and the application of learned skills and methods to develop a solution that addresses the problem directly.

Qualification

GBSB Global Business School is accredited by the Government of Catalonia's Department of Education and delivers postgraduate diplomas (a minimum of 62 ECTS, EQF/MQF Level 7) face-to-face from our campus in Barcelona, Spain.

• Higher Education Program: Postgraduate Diploma in Management
• Accreditation Status: An officially recognized and state-accredited qualification awarded by GBSB Global Business School, licensed as Higher Education Institution by MFHEA (License number: )
• MQF/EQF Level: MFHEA deems this qualification to be at Level 7 of the Malta Qualifications Framework and the European Qualifications Framework for Lifelong Learning
• Number of ECTS Credits: A minimum of 62 ECTS

Admissions Information

To be eligible for admission to the Master in Digital Marketing in Barcelona, you must:

1. Hold a Bachelor's degree (or equivalent) in a business-related field; or be in the process of completing a business-related Bachelor's degree (or equivalent); or hold a degree in a non-business field but demonstrate substantial professional experience in business or management.
2. Demonstrate proficiency in the English language.
3. Complete all required forms for admission and submit all required documentation.

Tuition Fee

The Total Fee for the Program is €15,900. The fee includes application, enrollment, and administrative fees.

Resources

• Program Brochure: Request Brochure
• Learning Outcomes: Download
• Program Outline: Download
• Academic Calendar: View
• Application Guidelines: View

Program Outline

Degree Overview:

The GBSB Global Master in Management in Barcelona is a one-year program taught in English, designed for ambitious professionals seeking to develop comprehensive business acumen. It's located in Barcelona, Europe's thriving innovation hub. The program focuses on equipping students with strategic decision-making, leadership skills, and digital transformation expertise, crucial for navigating today's complex business landscape. The curriculum is customizable, allowing students to tailor their learning experience by choosing electives across various specializations, including digital business, entrepreneurship, finance, and supply chain management. The program aims to prepare graduates for leadership roles in startups, international operations, or digital innovation. It has been recognized among the best by the QS Business Master’s Rankings 2025. The program offers a globally recognized Master’s degree accredited by the Department of Education of the Government of Catalonia and the Malta Further & Higher Education Authority. It emphasizes future-proof education through engagement with industry experts, cutting-edge tools, and hands-on experience. Students benefit from real-world industry experience via company visits, executive meetings, and learning-by-doing sessions. The program also includes internship and career support through a Career Portal and the Career Services team. Finally, it offers a vibrant student life with social events and opportunities to experience Barcelona's culture.

Outline:

The GBSB Global Master of Science (MSc) in Management is highly customized. The program is structured across three terms: Fall (September-December), Winter (January-March), and Spring (April-June), followed by a final project.

Fall (September-December):

• Strategic Management and Analytics (8 ECTS)
• Economics and Geopolitics (6 ECTS)
• Digital Transformation, Innovation, and Technology (6 ECTS)
• Effective Teamwork and Project Management (6 ECTS)
• Total: 26 ECTS

Winter (January-March):

• Finance for Management (8 ECTS)
• Operations Management (6 ECTS)
• Elective I (6 ECTS)
• Elective II (6 ECTS)
• Total: 26 ECTS

Spring (April-June):

• Strategic Marketing (6 ECTS)
• Elective III (6 ECTS)
• Elective IV (6 ECTS)
• Total: 18 ECTS

Final Project (Capstone):

This involves identifying a real-world problem and applying learned skills to develop a solution. It can be research-oriented or problem-solving focused. (20 ECTS)

Elective Modules (Descriptions provided):

• Digital Transformation, Innovation, and Technology (6 ECTS):
Covers topics such as Drucker’s 7 Sources of Innovation, Open Innovation, Disruption Theory, Digital Transformation Journey, Analytics Tools and Machine Learning (ML) Tools and Techniques, Artificial Intelligence (AI), Big Data Landscape Architecture, Future of Business Intelligence, Internet of Things (IoT), and Data-driven Business Models (DDBM).
• Operations Management (6 ECTS):
Provides understanding of functional silos within business.
• Finance for Management (8 ECTS):
Covers finance within a management context.
• Strategic Marketing (6 ECTS):
Focuses on compiling innovative global marketing strategies.
• Social Media Marketing (6 ECTS):
Covers Social Media Marketing Strategy, Social Media Communication Plan, Types of Social Media, Professional Use and Advertising, Digital Branded Content and Digital Storytelling, Viral Marketing and Communication, and Analytical Tools for Social Media.
• Web and Mobile Marketing (6 ECTS) & E-Commerce and Digital Customer Loyalty (6 ECTS):
Covers Ecosystems in the Web and Mobile Market, Data Protection and Privacy Issues in Web and Mobile Marketing, User Experience (UX), Responsive Design and Customer Journey, Search Engine Optimization (SEO), Search Engine Marketing (SEM), Email Marketing, Appstore Search Optimization (ASO), Monetization Approaches in Mobile Marketing, Omnichannel Marketing, B2B and B2C Digital Business Models in E-commerce, E-commerce Technology Requirements, Customer Acquisition in E-commerce, Designing a Customer Loyalty Program, Marketing Automation, and E-commerce Personalization Strategies, E-commerce Gamification.
• Effective Teamwork and Project Management (6 ECTS):
Focuses on improving soft skills and leadership.

Assessment:

The provided text mentions a Capstone Project as a comprehensive assessment of all skills and knowledge gained throughout the Master's program. Students identify a real-world scenario requiring a solution, applying their knowledge to develop theoretical or practical models.

Teaching:

The text mentions that students engage with renowned industry experts and utilize cutting-edge analytics and business intelligence tools. Hands-on experience is emphasized through company visits, executive meetings, and learning-by-doing sessions.

Careers:

The program aims to prepare graduates for leadership roles in startups, international operations, or digital innovation. The program offers internship opportunities and career support through a Career Portal and Career Services team to help students kick-start their careers.

Other:

The program is offered in Barcelona at a campus located in the Eixample neighborhood, off Aragó Street. The program's core values emphasize learning through digital innovation, encouraging innovative thinking and creative solutions. Graduates are described as talented and passionate, with strong growth mindsets, strategic management skills, team leadership abilities, effective communication, and design and agile thinking. The program also leads to a Postgraduate Diploma in Management (minimum 62 ECTS) before progressing to the Master of Science in Management (90 ECTS) upon completion of online studies. The Postgraduate Diploma is officially recognized and state-accredited by the Government of Catalonia’s Department of Education and the MFHEA (Malta Further & Higher Education Authority).

The fee includes application, enrollment and administrative fees.