Master in Digital Business and Innovation in Barcelona

Program Overview

---

Master in Digital Business and Innovation in Barcelona

Overview

The Master in Digital Business and Innovation in Barcelona equips you with the expertise to thrive in a rapidly evolving digital landscape. Designed for forward-thinking professionals, this program develops key competencies in digital marketing, big data analytics, online strategy, and business transformation. Learn from industry experts and gain hands-on experience through real-world projects, preparing you to lead digital initiatives and drive innovation. Based in Barcelona, a global hub for technology and entrepreneurship, this program connects you with top professionals and international networks, positioning you at the forefront of digital business evolution.

Key Information

Duration

1 year

Languages

English

Location

Barcelona

Annual Intakes

October
January
April

Format

Morning & Afternoon Schedule

Tuition Fee

€15 900

Program Highlights

Why study Master in Digital Business and Innovation in Barcelona?

• Globally Recognized Degree

Graduate with an officially accredited Master’s degree, ensuring credibility and career opportunities worldwide.

• Lead Digital Innovation

Master AI, big data, and automation to drive business transformation in a fast-evolving digital landscape.

• Strategic & Leadership Skills

Develop practical expertise in strategic management, finance, and project leadership for digital businesses.

• Master Digital Business Models

Design innovative digital business models using design thinking, lean startup methodology, and business intelligence techniques.

• Hands-On Industry Experience

Engage in real projects, company visits, and a capstone assignment, collaborating with international digital business experts.

Program Structure

• Digital Strategy
• Business Intelligence
• Operations & Supply Chain
• E-Marketing
• Project Management
• Global Strategy
• Capstone Project

Learn The Core Concepts Of Digital Business Strategy & Transformation

Digital Transformation, Innovation and Technology (6 ECTS)

• Digital Economy and Its New Driving Forces
• Digital Strategy and Transformation
• Drucker’s 7 Sources of Innovation, Open Innovation
• Strategic Approaches to Managing Innovation
• Disruption Theory
• Digital Transformation Journey

Design And Integrate Comprehensive Digital Business Models & Use Business Intelligence In Managing a Digital Business

Digital Business Models for the New Economy (6 ECTS)****Business Intelligence in the Era of Big Data and AI (6 ECTS)

• The Architecture of Digital Business Models
• The Tools Required to Design a Digital Business Model
• Design Thinking Model
• Lean Start-up Concepts
• The Fundamentals of Information Management
• Business Model Digitalization
• Main Machine Learning (ML) Techniques
• Artificial Intelligence (AI)

Digitalize Business Processes and Operations

Supply Chains 4.0 for Digital Consumers (6 ECTS)
Operations Management (6 ECTS)

• Retail and E-Commerce Supply Chain and Omnichannel Operations
• Customer Service Operations Management
• Last Mile and Reverse Logistics
• Transformation of Supply Chains
• Selecting and Using Data and Analytics for Decision-Making
• Implication, Components and Applications for Supply Chains 4.0
• Digitization of the Supply Chain

Navigate Digital Platforms By Using Web And Mobile Marketing For a Digital Business

Digital Platforms and Ecosystems (6 ECTS)
Web and Mobile Marketing (6 ECTS)

• Platform Economy and Businesses
• Key Challenges When Designing a Digital Platform Strategy
• Multi Sided Platform
• Ecosystem-focused Framework
• Ecosystems in the Web and Mobile Market
• Data Protection and Privacy Issues in Web and Mobile Marketing
• Governance Challenges (Openness/ Accessibility of the Platform)
• Omnichannel Marketing
• User Experience (UX), Responsive Design and Customer Journey
• Search Engine Optimization (SEO)
• Search Engine Marketing (SEM)
• Email Marketing
• Appstore Search Optimization (ASO)
• Monetization Approaches in Mobile Marketing

Get Skilled In Professional Leadership, Project Management And Financial Performance Control

Effective Teamwork and Project Management (6 ECTS)****Finance for Management (8 ECTS)

Develop the Right Tactics With Strategic Management and Understand Global Economy & Geopolitics

Economics and Geopolitics (6 ECTS) (Online)
Strategic Management and Analytics (8 ECTS) (Online)

• Principles of Behavioral Economics
• Geopolitics and Geo-economics Methodologies
• Causes of Globalization
• Data and Strategy
• Strategic Management, Planning and Structure
• Strategic Approaches to Analyzing the Position of an Organization

Use Your Knowledge Of Digital Business Management In a Comprehensive Final Project

Final Project (Capstone)

To graduate with the Master in Digital Business and Innovation, students must participate in the Final Capstone Project. This multilayered task is a comprehensive test of the knowledge and skills that learners have attained during their Master program. Each graduate must identify a common real-world problem within their area of expertise. Then, using their specialized skills and know-how – must work to develop feasible solutions to the problem. The solutions could be theoretical or practical, with a focus on interactivity and realistic ideas that could easily be translated into professional life or further research and study.

Qualification

GBSB Global Business School is accredited by the Government of Catalonia’s Department of Education and delivers postgraduate diplomas (a minimum of 62 ECTS, EQF/MQF Level 7) face-to-face from our campus in Barcelona, Spain. Once you’ve met the requirements of an exit award, terminate your studies by proceeding to the Master of Science in Management (Digital Marketing) (90 ECTS, EQF/MQF Level 7) studies, by completing the last quarter of your studies online.

Higher Education Program: Postgraduate Diploma in Digital Business and Innovation

Accreditation Status: An officially recognized and state-accredited qualification awarded by GBSB Global Business School, licensed as Higher Education Institution by MFHEA (License number: ) and accredited by the Government of Catalonia’s Department of Education (Centre Number: )

MQF/EQF Level: MFHEA deems this qualification to be at Level 7 of the Malta Qualifications Framework and the European Qualifications Framework for Lifelong Learning

Number of ECTS Credits: A minimum of 62 ECTSMaster of Science (MSc) in Management (Digital Business and Innovation) (90 ECTS, EQF/MQF Level 7), an officially recognized and state-accredited qualification awarded by GBSB Global Business School in Malta, licensed as Higher Education Institution by MFHEA (License number: )

Admissions Information

To be eligible for admission to the Master in Digital Business and Innovation in Barcelona, you must

1. Have a Bachelor’s degree (or equivalent) or higher; be in the process of completing your Bachelor’s degree (or equivalent), or have a high level of relevant work experience.
2. Demonstrate proficiency in the English language.
3. Complete all required admissions forms and submit all required documentation.

Provide Proof of Proficiency in the English Language

• English as a native language;
• TOEFL – Minimum score: 213 (computer based), 79/93 (internet based), or 550 (paper based);
• IELTS – Minimum score: 6.5;
• Cambridge ESOL, Certificate in Advanced English (CAE) – Minimum score: C1;
• English as the language of instruction during previous studies in the formal educational system;
• Pass GBSB Global’s internal English proficiency test.

Submit all required admissions forms and documents

1. Contact the admissions office by filling out an online application or by speaking with a representative.
2. An admissions officer will schedule an interview with you.
3. Submit the documentation required by the program of your choice.
4. Enroll and confirm your place.

Tuition Fees

The Total Fee for the Program is € 15 900. The fee includes application, enrollment and administrative fees.

Special offers and scholarships are available for early applicants and winners of scholarship competitions.

Program Outline

---

Degree Overview:

The Master in Digital Business and Innovation in Barcelona is a one-year program designed for professionals seeking expertise in navigating the evolving digital landscape. The program aims to develop key competencies in digital marketing, big data analytics, online strategy, and business transformation. It emphasizes hands-on experience through real-world projects and collaboration with industry experts. The program's location in Barcelona, a technology and entrepreneurship hub, provides access to top professionals and international networks. GBSB Global Business School, offering this program, is ranked among the Top 10 Digital Business Schools in Spain (The Financial Magazine National Rankings 2024). The program leads to a globally recognized Master’s degree, enhancing career opportunities. The program develops strategic and leadership skills, focusing on practical expertise in strategic management, finance, and project leadership within the digital business context. Students learn to design innovative digital business models using design thinking, lean startup methodology, and business intelligence techniques.

---

Outline:

The program structure includes the following modules:

• Digital Strategy: This area covers Digital Transformation, Innovation and Technology (6 ECTS), focusing on the digital economy, digital strategy and transformation, Drucker’s 7 Sources of Innovation, open innovation, strategic approaches to managing innovation, and disruption theory.
It also includes Digital Business Models for the New Economy (6 ECTS), exploring the architecture of digital business models, design thinking, lean startup concepts, and business model digitalization. Finally, Strategic Management and Analytics (8 ECTS, Online) covers data and strategy, strategic management, planning, and structure, and strategic approaches to analyzing an organization's position.
• Business Intelligence: This section includes Business Intelligence in the Era of Big Data and AI (6 ECTS), covering information management, and main machine learning (ML) techniques and Artificial Intelligence (AI).
• Operations & Supply Chain: This area covers Supply Chains 4.0 for Digital Consumers (6 ECTS) and Operations Management (6 ECTS).
Topics include retail and e-commerce supply chains, omnichannel operations, customer service operations management, last-mile and reverse logistics, transformation of supply chains, and the digitization of the supply chain.
• E-Marketing: This section includes Digital Platforms and Ecosystems (6 ECTS) and Web and Mobile Marketing (6 ECTS).
Topics include the platform economy, multi-sided platforms, ecosystem-focused frameworks, data protection and privacy issues, omnichannel marketing, user experience (UX), responsive design, customer journey, SEO, SEM, email marketing, app store search optimization (ASO), and monetization approaches in mobile marketing.
• Project Management: The program includes Effective Teamwork and Project Management (6 ECTS).
• Global Strategy: The program includes Economics and Geopolitics (6 ECTS, Online), covering principles of behavioral economics, geopolitics and geo-economics methodologies, and the causes of globalization.
• Capstone Project: Students must complete a Final Project (Capstone) which involves identifying a real-world problem within their area of expertise and developing feasible solutions.
This project is a comprehensive assessment of the knowledge and skills acquired throughout the program.

---

Assessment:

The provided text does not explicitly detail the assessment methods and criteria used in the program beyond mentioning the Capstone Project as a comprehensive test of knowledge and skills.

---

Teaching:

The text mentions learning from industry experts and gaining hands-on experience through real-world projects.

---

Careers:

The program aims to equip graduates with the skills to thrive in a rapidly evolving digital landscape, leading digital initiatives and driving innovation. The globally recognized Master’s degree enhances career opportunities worldwide.

---

Other:

The program is offered in English and has annual intakes in October, January, and April. The program is a minimum of 62 ECTS and can be completed to a Master of Science in Management (Digital Marketing) (90 ECTS) by completing the last quarter online. GBSB Global Business School is accredited by the Government of Catalonia’s Department of Education and licensed by MFHEA (License number: 2020-012). The program is offered in Barcelona, Spain. Student testimonials highlight the collaborative learning environment, hands-on projects, and the development of confidence and intercultural understanding.

---

The Total Fee for the Program is € 15 900. The fee includes application, enrollment and administrative fees.