Program start date | Application deadline |
2024-10-01 | - |
2025-01-01 | - |
2025-04-01 | - |
Program Overview
Master in Communication and Future Marketing in Barcelona
Program Overview
The Master in Communication and Future Marketing in Barcelona equips students with cutting-edge strategies in digital marketing, brand storytelling, and data-driven communication. Designed for innovators, this program combines theory with practical projects to help students create campaigns that resonate globally.
Key Information
Duration
- 9 months
Languages
- English
Location
- Barcelona
Annual Intakes
- October
- January
- April
Format
- Evening Schedule
Tuition Fee
- €9 900 per year
Program Highlights
- Ranked among Spain’s best Marketing Masters by El Mundo Ranking 2024 for academic excellence and industry relevance.
- Pioneers in Digital Education: GBSB Global – one of Spain’s first Microsoft Showcase Schools, leading the way in tech-driven learning.
- Industry Experts & CEOs as Faculty: Learn directly from marketing leaders, CEOs, and professionals shaping the future of the industry.
- Alumni Marketing Chapter: Join a dynamic community of graduates who share best practices, host niche-specific events, and expand connections.
- Global Exposure & Industry Immersion: Develop interpersonal skills while engaging in company visits, networking events, and field trips.
Program Structure
- Understand
- Create
- Market
- Manage
- Capstone Project
Course Details
Future Marketing
- Digital Marketing
- Experiential Brand Marketing
Marketing of Innovations
Communication Planning & Advertising
- Social Media & Public Relations
Agile Fundamentals: Scrum, Kanban, Lean and XP
- Strategic Marketing Simulation Business Game
Project Development & Finance
- Financial Strategies for Business Development
- Entrepreneurial Project Management
Transversal Competencies of Global Leaders
- Communication, Time Management & Leadership
- Ethics & Responsibility
Capstone Master Project
- A practical group project in which students perform an organizational analysis or audit, a case study or original research on a specific topic of interest.
Accreditations, Rankings & Global Recognitions
- Discover the certifications and achievements that set GBSB Global Business School apart, ensuring the highest standards in business education.
Qualification
- Higher Education Program: Master of Arts in Communication and Future Marketing (continued education)
- Accreditation Status: A master degree awarded by GBSB Global Business School in Switzerland and internationally accredited by Accreditation Council for Business Schools and Programs (ACBSP) and Accreditation Service for International Schools, Colleges and Universities (ASIC)
Admissions Information
- To be qualified for admission to the Master in Communication and Future Marketing in Barcelona, you must:
- Have earned a Bachelor’s degree (or equivalent) or higher; be in the process of finalizing your Bachelor’s degree (or equivalent), or demonstrate a high level of relevant professional experience
- Proof of Proficiency in the English Language
- Complete all required forms for admission and submit all required documents
Tuition Fee
- The Total Fee for the Program – 9 900 EURO. The fee includes application, enrolment and administrative fees.
Special Offers and Scholarships
- Available for early birds applicants and winners of scholarship competitions.
Program Outline
Degree Overview:
The Master in Communication and Future Marketing in Barcelona is a 9-month program taught in English. It aims to equip students with cutting-edge strategies in digital marketing, brand storytelling, and data-driven communication. The program blends theory with practical projects, enabling students to create globally resonant campaigns. The program is designed for innovators and takes place in Barcelona, leveraging the city's creative environment. Students collaborate with international peers, gaining expertise in branding, digital strategy, and market innovation. In 2024, it was ranked among the Top 5 Marketing Masters in Spain by El Mundo Ranking, based on academic excellence, reputation, and employer feedback. The program is described as mastering the art of effective communication and future marketing.
Outline:
The program structure is organized around four key areas: Understand, Create, Market, and Manage, culminating in a Capstone Project.
- Understand: This section focuses on learning the latest advancements in marketing, including Future Marketing, Digital Marketing, and Experiential Brand Marketing. A consultancy study involving a real future marketing case is included as a learning-by-doing component. The curriculum also covers the Marketing of Innovations.
- Create: This section focuses on communication expertise, covering Communication Planning & Advertising and Social Media & Public Relations, exploring how the communication industry has changed with the rise of social media.
- Market: This section involves practical application through Agile Fundamentals (Scrum, Kanban, Lean, and XP), a Strategic Marketing Simulation Business Game (an online simulation), and innovative collaboration methodologies.
- Manage: This section focuses on leadership and global management skills, covering Project Development & Finance, Financial Strategies for Business Development, and Entrepreneurial Project Management. It also includes Transversal Competencies of Global Leaders, such as Communication, Time Management & Leadership, and Ethics & Responsibility. The program concludes with a Capstone Master Project, a practical group project involving organizational analysis or audit, a case study, or original research on a chosen topic.
Teaching:
The program features industry experts and CEOs as faculty, providing direct learning from professionals shaping the industry's future. GBSB Global is highlighted as one of Spain's first Microsoft Showcase Schools, emphasizing tech-driven learning. The program includes company visits, networking events, and field trips for global exposure and industry immersion.
Careers:
The program aims to prepare students for leadership roles in branding, digital strategy, and market innovation. A student success story is presented, showcasing a graduate who secured a permanent role as a Membership Brand Specialist at Nike Paris after completing the program.
Other:
The program offers evening classes, making it suitable for working professionals. The program is offered in Barcelona, Madrid, and online. The Barcelona campus is located in the Eixample neighborhood, near Aragó Street. The program is a Master of Arts in Communication and Future Marketing (continued education), internationally accredited by ACBSP and ASIC.
The Total Fee for the Program – 9 900 EURO. The fee includes application, enrolment and administrative fees. Special offers and scholarships are available for early birds applicants and winners of scholarship competitions.
Discover GBSB Global Business School
At GBSB Global Business School, we’re here to help you explore big ideas, gain real-world skills, and grow into a confident, forward-thinking leader. With campuses in the exciting cities of Barcelona, Madrid, and Malta—and a fully online option—you can join us from almost anywhere. Our students represent over 100 nationalities, creating a welcoming, international community.
Programs Designed for the Real World
We offer flexible programs at different levels, including Bachelor's degrees, Master’s, and MBAs. These are designed not just to help you graduate, but to prepare you for success in real jobs. You’ll work on practical projects, learn directly from experienced professionals, and use the tools that today’s top companies rely on.
More Than Just Classes
At GBSB Global, learning goes beyond the classroom. You’ll attend workshops, meet business leaders, and be part of a strong global network of students and alumni. We’re proud to be ranked and recognized by respected organizations like QS and Forbes for our innovation, entrepreneurship, and commitment to sustainability.
Quick Facts
- 🌍 Students from 100+ countries
- ⭐ 5 Stars in Teaching, Employability, and Online Learning (QS Stars)
- 📊 Ranked Top 200 Global MBA Programs (QS Rankings)
- 💼 90% of graduates employed within one year
- 🗣️ All programs taught in English
Support for Future Entrepreneurs
Thinking of launching your own business or creating positive change? Our G-Accelerator program gives you the tools, mentorship, and resources to turn your ideas into action.
Your Global Future Starts Here
Whether you want to study in person or online, GBSB Global offers you a modern, international education that helps you build a successful and meaningful career.
Ready to take the first step?
Global Recognition & Rankings
- QS Stars Rating: 5 Stars for Teaching, Employability, Online Learning, and Inclusiveness
- CEO Magazine Global MBA Rankings 2025: Tier One
- Forbes España 2024: #1 in Executive and Top Management Programs
- El Mundo & Financial Magazine 2024: Programs listed among the Top 5 in Spain
- Microsoft Showcase School: First business school recognized for its digital learning environment
Accreditations & Memberships
- ACBSP: Accreditation Council for Business Schools and Programs (USA)
- ASIC: Accreditation Service for International Schools, Colleges, and Universities (UK)
- MFHEA: Malta Further & Higher Education Authority
- Generalitat de Catalunya: Department of Education (Spain)
- Comunidad de Madrid: Department of Education, Science, and Universities (Spain)
- AACSB: Member of the Association to Advance Collegiate Schools of Business
- BGA: Member of the Business Graduates Association
Entry Requirements:
To be qualified for admission to the Master in Communication and Future Marketing in Barcelona, you must:
- Have earned a Bachelor’s degree (or equivalent) or higher;
- Be in the process of finalizing your Bachelor’s degree (or equivalent); or
- Demonstrate a high level of relevant professional experience.
Language Proficiency Requirements:
Proof of Proficiency in the English Language is required. This can be demonstrated through one of the following:
- English as a native language;
- TOEFL – Minimum score: 213 (computer-based), 79/93 (internet-based), or 550 (paper-based);
- IELTS – Minimum score: 6.5;
- Cambridge ESOL, Certificate in Advanced English (CAE) – Minimum score: C1;
- English as the language of instruction during previous studies in the formal educational system;
- Internal English level testing at GBSB Global.