Certificate in The Business of Esports draft

Program Overview

Algoma University's Certificate in The Business of Esports, the first of its kind in Ontario, provides industry-relevant skills for aspiring esports professionals. This one-year program offers 10 courses taught by industry experts, covering topics such as marketing, management, and event planning. Students gain networking and experiential learning opportunities through academic esports events and tournaments. Graduates are equipped for careers in the esports business sector, including employment and entrepreneurship.

Program Outline

Degree Overview:

Algoma University School of Business and Economics offers a Certificate in The Business of Esports, the first such program in Ontario. Launched in September 2022, it's a one-year, two-semester program designed for esports enthusiasts seeking industry employment and entrepreneurs aiming to build their personal brands within the esports sector. The certificate provides the skills, knowledge, and abilities needed for success in the business side of esports. Graduates receive a Certificate in The Business of Esports. The program includes 10 courses (30 credits) and offers current, industry-relevant courses taught by subject matter experts with real-world experience. Students gain networking opportunities and participate in academic esports events and tournaments for experiential learning. The certificate can be completed full-time or part-time, and all courses can be applied toward a Bachelor of Business Administration degree (provided entrance requirements are met).

Outline:

The program is structured across two semesters:

FIRST SEMESTER (FALL/WINTER/SPRING):

• ADMN 1706 Introduction to Esports
• ADMN 1707 Understanding Esports Infrastructure
• ADMN 2706 Marketing Strategy for Esports
• ADMN 2707 Fundamentals of Esports Management
• ADMN 2756 Production, Content Creation, and Broadcasting for Esports

SECOND SEMESTER (FALL/WINTER/SPRING):

• ADMN 3706 Education and Personal Wellness Within Esports
• ADMN 3707 Brand Activation and Sponsorship for Esports
• ADMN 3756 Event Planning for Esports
• ADMN 4706 Esports in the Global Market

Teaching:

The program features instruction from subject matter experts with real-world experience in the esports industry. Students benefit from networking opportunities and experiential learning through participation in academic esports events and tournaments.

Careers:

The program prepares students for careers in the esports industry, encompassing both employment and entrepreneurship. It equips graduates with the skills to work in various roles within the esports business sector and to develop their own personal brands.

Other:

Undergraduate certificates are ideal for students seeking an additional credential during their degree program in a different discipline or for part-time study. Students enrolled in an undergraduate certificate while completing a degree are ineligible for a minor in the same discipline. There are limited spots available in the Certificate in The Business of Esports.