Bachelor of Science in Business Administration draft

Program Overview

The Bachelor of Science in Business Administration at Webster Vienna Private University is a comprehensive, structured program with a focus on accounting, marketing, and management. Students can specialize in one of four areas: International Business, Marketing, Entrepreneurship, or HR Management. The program prepares students for various careers in business operations by developing their skills in problem-solving, communication, research, and critical thinking.

Program Outline

Degree Overview:

The Bachelor of Science (BSc) in Business Administration program at Webster Vienna Private University (WVPU) offers a comprehensive foundation in business, structured to cover a breadth of disciplines. The program is designed for students seeking a strong understanding of business-related fields. It's more structured than other business programs, encompassing accounting, international business law, economics, finance, management, international business, and information systems. The program culminates in a capstone strategy course using a market simulation to apply learned knowledge. Students can choose an emphasis in International Business, Marketing, Entrepreneurship, or HR Management. The program aims to develop students' skills and competencies to effectively set up, operate, and lead businesses, fostering sound and ethical business practices, market analysis, challenge-solving, and effective communication. The program involves rigorous scholarly and practical training in business theories, organizational behavior dynamics, and critical thinking strategies. Graduates possess in-depth theoretical and practical knowledge of business operations and markets, enabling them to perform at a high professional level. They are expected to be critical, independent, problem-solving thinkers capable of collaboration and leadership, able to measure, analyze, and drive growth and innovation in diverse conditions. The program's focus on research and analysis, combined with real-world cases, ensures graduates can develop innovative solutions. Many graduates pursue careers in various organizations and sectors, while others start their own businesses. The program is accredited by the Agency for Quality Assurance and Accreditation Austria.

Outline:

The BSc in Business Administration curriculum comprises 240 ECTS credits, structured into five modules:

Fundamentals of Business Administration Module (114 ECTS):

This module provides essential knowledge, skills, and competencies for managing and leading businesses. It includes coursework in:

• Foundations of Business and Management (48 ECTS): Courses such as MNGT 2000, BUSN 2100, MNGT 2280, MNGT 2500, BUSN 3150, MNGT 3450, BUSN 4110, and MNGT 4900.
• Economics (18 ECTS): Courses such as ECON 2000, ECON 2020, and ECON 2030.
• Finance and Accounting (18 ECTS): Courses such as ACCT 2010, ACCT 2025, and FINC 3210.
• Mathematics and Statistics (24 ECTS): Courses such as MATH 1430, STAT 1100, and BUSN 2750, BUSN 3950.

Free Electives and Complementary Courses (22 ECTS):

Students can choose courses from any university discipline. The program uses various course formats: Lecture Seminar (LS), Interactive Lecture (IL), Seminar (SE), Practical Training (PT), Colloquium (CO), and Thesis (TH). The curriculum also includes a Methods Roadmap, with specific courses contributing to its 24 ECTS requirement. Course sequencing is crucial for progression to the thesis.

Assessment:

The provided text mentions that all courses must be completed with a grade of C- or better, or recognized as passed (p) if transferred. The Bachelor Thesis (MNGT 4970) is a significant component of the assessment. Each course syllabus includes clearly stated learning outcomes, paired with appropriate content and assessment criteria. Students have access to the syllabus before the course begins, and faculty review it on the first day of class. The university employs a systematic Internal Quality Management System, including triannual program reviews, course evaluations, and annual reviews of academic policies. Student feedback is gathered through semi-annual meetings, surveys, and focus groups.

Teaching:

The program utilizes various teaching formats (LS, IL, SE, PT, CO, TH). A list of faculty members with their research areas and email addresses is provided. The text mentions that the department verifies faculty qualifications and experience before assigning courses. First-time instructors are evaluated by students in the third week of their course. The university engages in monthly video conferences with global partners to evaluate programs and integrate partner experiences.

Careers:

A BSc in Business Administration from WVPU opens various career opportunities, including owning and operating a business or managing operations in existing ones. Graduates find careers in commercial and industrial companies, NGOs, and government agencies. Employers value critical thinking, decision-making, and leadership skills—all developed through the program.

Other:

The program's study plan and regulations are applicable to students starting on or after September 1, 2021. The program is offered full-time, with two entry points per year (winter and summer semesters). Internships and study abroad are encouraged but not required. The maximum intake per year is 35 students. The program's learning outcomes align with NQF Level VI. The university has over 200,000 alumni from its global campuses. WVPU policies and procedures are subject to updates, and students are responsible for adhering to them. A minor in Business is also offered.