Bachelor’s Degree Specialization in Sales and Marketing

Program Overview

DeVry University's online Bachelor's Degree in Sales and Marketing Specialization prepares students for careers in market-facing roles. The program incorporates case studies, interactive tutorials, and real-world projects to enhance marketing skills and knowledge in areas such as consumer behavior, advertising, and campaign tracking. The program can be completed in as little as 2 years and 8 months and is accredited by the Accreditation Council for Business Schools and Programs (ACBSP). Graduates may pursue careers as Account Managers, Marketing Analysts, or Sales Managers, among others.

Program Outline

Degree Overview:

DeVry University offers an online Bachelor's Degree with a Specialization in Sales and/or Marketing. This specialization is designed to prepare students for market-facing roles in business, equipping them with skills to reach customers and the public. The program aims to help students keep pace with advancements in technology platforms and new media to remain competitive in the global economy. The specialization expands marketing skillsets through case studies, interactive tutorials, and real-world projects. It covers skills such as researching consumer intent, creating promotions, developing advertising campaigns, and tracking purchase behavior. The specialization can be earned as part of a Bachelor’s in Business Administration or a Bachelor’s in Technical Management. A Marketing Specialization alone can be earned within a Bachelor’s in Business Management. The program can be completed in as little as 2 years and 8 months (with qualifying transfer credits and continuous full-time enrollment) or 4 years following a normal schedule. The program is accredited by the Accreditation Council for Business Schools and Programs (ACBSP). While the provided text mentions topics covered in the Sales and Marketing specialization (Administration and Management, Advertising and Public Relations, Salesmanship, International Marketing, Creativity, Innovation, and New Product Development, Marketing Analytics, Consumer Behavior, and Customer and Personal Service), it does not provide a structured outline of the program's content, individual modules, or course schedule.

Teaching:

The text mentions that knowledgeable faculty, some with prior business and marketing professional experience, teach the program. They integrate their professional experience into lesson plans. The learning methods include case studies, interactive tutorials, and real-world projects.

Careers:

Graduates with a Sales and/or Marketing Specialization may pursue careers such as Account Manager, Advertising Manager, Brand Manager, Customer Service Representative, Digital Marketing Manager, Email Marketing Specialist, Industrial Buyer, Marketing Analyst Consultant, Marketing Manager, Marketing Research Analyst, Meeting and Convention Planner, Product Manager, Public Relations Specialist, Retail Store Manager, Sales Manager, and Social Media Marketing Manager.

Other:

• The program is accredited by the Accreditation Council for Business Schools and Programs (ACBSP).
• DeVry University is accredited by The Higher Learning Commission (HLC).
• The text includes a student testimonial highlighting positive experiences with professors and their integration of professional experience into teaching.
• Program guides are available for Business Administration: Sales and Marketing, Business Management: Marketing, and Technical Management: Sales and Marketing.
• Related programs mentioned include a Bachelor's Degree in Business, a Graduate Certificate in Entrepreneurship, and MBAs in Entrepreneurship and Marketing.