Program Overview

This multidisciplinary BBA program, jointly offered by Audencia and Centrale Nantes, equips students with both management and technical skills in data analysis and utilization. Providing a strong international dimension, the program aims to develop managers with advanced expertise in the growing data field, leading to high employability in roles such as data analyst and data product manager. The program's unique feature is its accreditation by both business schools and engineering schools, making it a first-of-its-kind in France.