Program Overview

Master in Digital Marketing & Customer Experience Management

Lead the digital revolution, inspire customer experience.

Overview

The Master in Digital Marketing & Customer Experience Management is a program completely taught in English which prepares future managers to work in Digital Marketing and Customer Experience Management, two rapidly emerging and complementary fields that represent new ways of conducting marketing and improving customer experience.

The program focuses on combining theory with practical knowledge. This is the foundation for the development of all professionals who would like to improve their effective digital marketing strategy by capitalizing on customers’ data. Students will also gain an understanding of the importance of ethical managing customer experience in a day-to-day business environment.

QS Business Masters Rankings 2025

IÉSEG is ranked 10th worldwide in Class & Faculty diversity for its Master in Digital Marketing & Customer Experience Management.

Key Program Advantages

• A specialized and innovative program designed by academic and industry experts
• An interactive approach integrating both academics and professionals
• The possibility of obtaining different Google, HubSpot, Hootsuite, etc. certificates
• Exposure to leading technologies and software such as Salesforce, SPSS, Python, Mention, Mailchimp and many others
• The opportunity to engage in webstore development
• A partnership with Le Wagon – a leading international coding School

Examples of Companies Involved in this Program

• L’ORÉAL
• ORANGE
• AB INBEV FRANCE
• LVMH FRAGRANCE BRANDS

Master Degree

Upon successful completion of the program (120 ECTS), students get the State-recognized ‘Grade de Master’ for this Postgraduate program (“DESMI – Diplôme d’Études Spécialisées en Management International”), with the specialization “Digital Marketing & Customer Experience Management”.

The degree is delivered by the French Ministry of Higher Education and Research, and registered with the French RNCP (the National Registry of Professional Certification) under the number RNCP37390.

Career Opportunities

Today the business environment requires proficiency in online marketing and Customer Experience Management. This innovative program has been designed by experts to teach the fundamentals of online business practices. Graduates will have mastered new techniques to optimize communication strategies and improve customer relations. Career opportunities can be found in diverse sectors in positions such as:

• E-commerce Revenue Growth Manager
• Global Product Manager
• Account Executive/Enterprise Corporate Sales
• Digital Experience Associate
• Digital Project Manager
• SEO Manager
• E-commerce Account Manager
• Customer Activation Specialist
• Webmarketing Assistant
• Brand Specialist
• E-commerce Manager

Director’s Foreword

Dr. Nico HEUVINCK

Academic Director, Professor of Marketing

Digitalization and real-time access to information has completely changed marketing practice and has led to new forms of communication and commercialization. Today, developing online communication with potential customers, building long term relationships with them, and providing a superb customer experience are top priorities for all marketing professionals in this rapidly evolving environment.