Master in Digital Marketing & Customer Experience Management
| Program start date | Application deadline |
| 2025-09-01 | 2025-06-01 |
Program Overview
Master in Digital Marketing & Customer Experience Management
Lead the digital revolution, inspire customer experience.
Overview
The Master in Digital Marketing & Customer Experience Management is a program completely taught in English which prepares future managers to work in Digital Marketing and Customer Experience Management, two rapidly emerging and complementary fields that represent new ways of conducting marketing and improving customer experience.
The program focuses on combining theory with practical knowledge. This is the foundation for the development of all professionals who would like to improve their effective digital marketing strategy by capitalizing on customers’ data. Students will also gain an understanding of the importance of ethical managing customer experience in a day-to-day business environment.
QS Business Masters Rankings 2024
IÉSEG is ranked 33rd worldwide for its Master in Digital Marketing & Customer Experience Management.
Key Program Advantages
- A specialized and innovative program designed by academic and industry experts
- An interactive approach integrating both academics and professionals
- The possibility of obtaining different Google, HubSpot, Hootsuite, etc. certificates
- Exposure to leading technologies and software such as Salesforce, SPSS, Python, Mention, Mailchimp and many others
- The opportunity to engage in webstore development
- A partnership with Le Wagon – a leading international coding School
Examples of Companies Involved in this Program
- L’ORÉAL
- ORANGE
- AB INBEV FRANCE
- LVMH FRAGRANCE BRANDS
Master Degree
Upon successful completion of the program (120 ECTS), students get the State-recognized ‘Grade de Master’ for this Postgraduate program (“DESMI – Diplôme d’Études Spécialisées en Management International”), with the specialization “Digital Marketing & Customer Experience Management”.
The degree is delivered by the French Ministry of Higher Education and Research, and registered with the French RNCP (the National Registry of Professional Certification) under the number RNCP37390.
Career Opportunities
Today the business environment requires proficiency in online marketing and Customer Experience Management. This innovative program has been designed by experts to teach the fundamentals of online business practices. Graduates will have mastered new techniques to optimize communication strategies and improve customer relations. Career opportunities can be found in diverse sectors in positions such as:
- E-commerce Revenue Growth Manager
- Global Product Manager
- Account Executive/Enterprise Corporate Sales
- Digital Experience Associate
- Digital Project Manager
- SEO Manager
- E-commerce Account Manager
- Customer Activation Specialist
- Webmarketing Assistant
- Brand Specialist
- E-commerce Manager
Director’s Foreword
Dr. Nico HEUVINCK
Academic Director, Professor of Marketing
Digitalization and real-time access to information has completely changed marketing practice and has led to new forms of communication and commercialization. Today, developing online communication with potential customers, building long term relationships with them, and providing a superb customer experience are top priorities for all marketing professionals in this rapidly evolving environment.
IÉSEG School of Management is a leading French business school that prepares changemakers to contribute to the development of responsible, innovative, and humanistic companies in a highly international context.
Founded in 1964, IÉSEG is a non-profit association under the French law of 1901. It is a member of the Université Catholique de Lille, the Conférence des Grandes Écoles, and the FESIC (Federation of Higher Education
Institutions of Collective Interest).
The school's governance is structured around three main bodies:
- Board of Trustees: Composed of personalities from the socio-economic world, it has an essential supervisory function and defines the school's strategy.
- Management Board: Responsible for the operational management of the school.
- Academic Board: Ensures the academic quality and coherence of the programs.
IÉSEG offers a range of programs, including Bachelor's, Master's , and MBA all designed to provide an international and multicultural learning experience. The school emphasizes ethical leadership, innovation, and social responsibility in its curriculum.
With campuses in Lille and Paris-La Défense, IÉSEG provides students with access to vibrant academic and professional environments.
The Master in Digital Marketing & Customer Experience Management program caters to students who already hold a bachelor’s degree in Business, Marketing, Communication, Engineering, IT (or similar from a recognized university) and wish to strengthen their knowledge of Digital Marketing & Customer Experience Management.
A good command of English; English Proficiency test for non-native speakers: IELTS Academic 6.5, TOEFL IBT 85, TOEIC 4 skills 850, Duolingo 115, Cambridge Exam B2.
