Program Overview

Overview

The MBA Digital Marketing will prepare students with the skills needed to engage with customers via digital media and effectively market businesses across digital networks, by enhancing the classic MBA with modules on Digital Marketing, Information Management and Data Analytics.

Course Details

• Location: Distance Learning
• Duration: Full-time, 1 Year
• Start date: Various
• Entry Requirements: Programme specification (PDF)

Course Overview

The rapid emergence of digital media over the last few years has revolutionised the way that companies can undertake their marketing with an ability to almost target customers on an individual basis. This has contributed to changing the landscape of jobs and how work is done today, encouraging businesses and business schools alike to evolve the way that marketing is viewed as an independent function.

Modules

Year 1

• Compulsory modules:
  • Organisational Behaviour
  • Information Management
  • Digital Marketing
  • Data Analytics
  • Strategic Management
  • Dissertation
• Optional modules:
  • Leadership and Sustainability
  • Corporate Strategy and Competitiveness (note, this is an optional residential module that takes place in Zurich, Switzerland)

Programme Specification

Programme specification (PDF)

Assessment, Feedback, and Teaching and Learning methods

Full details are available in the programme specification.

Timetables

The teaching timetable should be available from the end of August. Access to the timetable is through the Student Hub – you will be able to access the Student Hub after you have completed online registration. The teaching day is 9am to 6pm, Monday to Friday; please keep your other commitments open until confirmation of your teaching timetable, and bear in mind that many courses will offer placements or fieldwork which sometimes extends into the evenings and weekends.

Entry Requirements

• Formal entry requirements:
  • An honours degree at 2:2 or above.
  • At least 2 years’ relevant work experience.
  • English language at IELTS 6.5 (minimum of 5.5 in each component)
• Examples of equivalence:
  • A wide range of professional qualifications and/or work experience.
  • Working or studying in English or an English-speaking environment.

Application Information

Applications are made to Robert Kennedy College.

Student Finance

We have a wide range of scholarships, bursaries, grants and funds available to support you throughout your studies with us. This includes the Cumbria Bursary - a non-repayable bursary designed to support first year students with a household income of less than £25,000.

Robert Kennedy College Tuition Fees

• The tuition fee for this course is 12,000 CHF (Swiss Francs). This includes access to an authorised set of the University’s online library resources, Online Campus access, graduation fees, and University of Cumbria matriculation fees. Fees are payable in interest-free instalments. The fees are for the entire programme, and include all the courses as well as supervision for the final dissertation. Some of the textbooks that you will need for the course are not included in these fees.

Resources and Facilities

Delivery takes place on Robert Kennedy College's Online Campus Platform

Meet the Staff

Our academic staff are passionate about their field and have a wealth of real-world experience to back up their knowledge. Find out more about your tutors.