Program Overview

Course overview

The MBA Media Leadership equips you with the knowledge and understanding required to analyse, direct and develop business operations in the modern media environment involving journalism, marketing and public relations. It critically explores key issues and forces shaping the development of media in a global context, particularly convergence of activities, interactivity with audiences and entrepreneurship.

Key course details

• Location: Online
• Duration: Part-time, 1 Year, Part-time, 5 Years
• Start date: Various
• Entry Requirements: Programme specification (PDF)

Graduate destinations

The MBA is the prime management qualification for managers, and a catalyst for those with strong career aspirations.

Course outline

Course summary

The overall aim of the MBA Media Leadership programme is to provide you with the opportunity to engage in a Higher Education experience using a flexible and distributed learning approach that will enhance your ability to develop and lead a sustainability agenda that focuses on change in the media sector.

Modules

Year one

• Compulsory modules
  • Organisational Behaviour
  • Media, Business and Society
  • Marketing Management
  • Strategic Management
  • Dissertation
  • Tackling Global-Local Challenges in Ethics, Responsibility and Sustainability
• Optional modules (subject to availability and demand)
  • Financial Management
  • Information Management
  • Corporate Strategy and Competitiveness

Programme Specification

Programme specification (PDF)

Assessment, Feedback, and Teaching and Learning methods

Full details are available in the programme specification.

Timetables

The teaching timetable should be available from the end of August.

Entry requirements

• 1st or 2nd class honours degree.
• Students with other qualifications may be admitted to the course.
• More information about levels and credits.

Selection criteria

• Candidates must satisfy one, or combination, of the following conditions;
  • A UK first degree with honours at a minimum of 2:2 or above.
  • A non-graduate qualification which the University deems to be of satisfactory standard for the purpose of post-graduate admission.
  • In the absence of a UK first degree with honours (or equivalent), the candidate should have relevant work experience and have held a position of team leader responsibility for a minimum of three years within the previous five years.

Application information

Making your application

• Applications should be made online directly to Robert Kennedy College.
• What makes a good application?
  • Relevant qualifications/evidence of ability
  • A supportive reference
  • A good personal statement

Student finance

• We have a wide range of scholarships, bursaries, grants and funds available to support you throughout your studies with us.
• Student Finance Tuition Fee Policy

Resources and facilities

• Our expert tutor team consists of professors and managers with considerable experience of CEL programmes and the FE sector.
• Find out more at Robert Kennedy College

Tuition fees

• The tuition fee for this course is 12,000 CHF (Swiss Francs).
• Fees are payable in interest-free instalments.
• The fees are for the entire programme, and include all the courses as well as supervision for the final dissertation.