| Program start date | Application deadline |
| 2024-09-01 | - |
| 2024-01-01 | - |
| 2024-04-01 | - |
Program Overview
Strategy and a Strategic Mindset
Course Overview
The aim of this module is to enable you to develop strategic approaches to leadership and innovation while equipping you for planning and systems thinking.
The module will help you grow a more strategic mindset and leadership attitude and will provide you with clear tools for the creation of professional business strategies. It will introduce some of the principles of war and game theory. The module will allow you to gain the necessary insights and tools to plan around position, intention and direction and introduce creative concepts for innovation.
In-line with the principles of transformational leadership, this course is designed to give you self-reflective as well as practical tools to help you lead your teams more effectively, strengthen your own leadership role and help you and your organisation reach your strategic goals.
Key Course Details
- Location: Blended Learning, Online
- Duration: Part-time, 12 weeks
- Start date: September, January, April
Module Overview
The module explores traditional theories of strategy together with current, professional approaches to strategic thinking, including a basic overview of game theory. You will be introduced to the concepts of strategic position, choices and action and will develop your own strategic thinking on the basis of real-life case studies and business challenges. It will include the comparison of different strategic directions such as:
- Cost-leadership strategy
- Focus strategy
- Differentiation strategy
- Hybrid strategy
- Interactive and co-operative strategies (building a strategic network)
The module will also look at external and internal forces impacting your decision-making, provide you with tools for the stages of analysis (PESTEL AND VRIO), planning and evaluation.
The module will help you identify the unique characteristics of intended, realised and emergent strategies. Throughout the module you will be challenged to consider stakeholder behaviour and the value chain as part of your strategic planning.
You will learn how to move from thinking strategically to executing strategy and how to align your teams and get their buy-in around your strategic goals.
Entry Requirements
- Have access to a suitable practice-based setting.
- Non UK degree candidates must be working at team leader or equivalent in industry. Naric database to inform equivalence to UK honours degree.
- Applicants with non-standard qualifications but substantial engineering experience may be invited to interview to present their portfolio of experience.
- If applicant’s 1st language is not English, English Language test to level of IELTS 6.5 (min 5.5 for each band) is required, or the UoC English assessment programme prior to joining the programme.
Application Information
Applications should be made online directly to the University using the link on this page, or contact for details and guidance.
Student Finance
We have a wide range of scholarships, bursaries, grants and funds available to support you throughout your studies with us. This includes the Cumbria Bursary - a non-repayable bursary designed to support first year students with a household income of less than £25,000.
Fees
The tuition fees for CPD and short courses vary based on the intensity and length of the course. Visit our finance page for more information.
Resources and Facilities
We place a high degree of emphasis on interactive learning within the Business School and provide a supportive environment in which you can develop academically and personally. Resources are available to students through the Library's One Search service. One Search is an easy to use, powerful discovery service that searches the university's journal collections, bibliographic databases and library catalogue from one search box. Additional resources will be made available through the university virtual learning environment.
University of Cumbria
Overview:
University of Cumbria is a public university located in the northwest of England. It is known for its focus on practical learning and its commitment to supporting local communities. The university offers a wide range of undergraduate and postgraduate programs across various disciplines, including health, education, arts, science, and business.
Services Offered:
The university provides a comprehensive range of services to its students, including:
Academic Support:
Access to academic staff, student finance advice, and accommodation services.Student Life:
A vibrant campus experience with facilities, student support, and opportunities for extracurricular activities.International Student Support:
Dedicated services for international students, including visa guidance, fees and finance information, and cultural integration support.Research:
Opportunities for postgraduate study and engagement in research projects across various fields.Business & Employer Services:
Support for businesses and employers, including CPD training, apprenticeship programs, and recruitment services.Student Life and Campus Experience:
University of Cumbria offers a diverse campus experience with multiple locations across Cumbria and London. Students can expect:
Beautiful Campuses:
Campuses located in scenic areas, including the Lake District and historic Carlisle.Community Focus:
A strong sense of community with opportunities to engage in local initiatives and events.Facilities:
Access to modern facilities, including libraries, labs, studios, and sports centers.Student Support:
A dedicated student support team providing guidance and assistance with academic, personal, and financial matters.Key Reasons to Study There:
Practical Learning:
Emphasis on practical skills development and real-world experience through placements and internships.Strong Industry Links:
Close partnerships with local businesses and organizations, providing students with valuable networking opportunities.Focus on Employability:
High graduate employment rates, with a strong focus on preparing students for successful careers.Unique Locations:
Campuses located in inspiring and diverse settings, offering a unique learning experience.Academic Programs:
University of Cumbria offers a wide range of academic programs, with strengths in the following areas:
Health:
Nursing, Midwifery, Paramedic Science, Radiography, and Health and Social Care.Education:
Teacher Training, Early Years Education, and Special Educational Needs.Arts:
Film, Theatre, Photography, Fine Art, and Creative and Media Arts.Science and Environment:
Wildlife Conservation, Forestry, Outdoor Education, and Environmental Science.Business and Leadership:
Business Management, Tourism, Law, Forensics, and Policing.Sport and Rehabilitation:
Sports Science, Sports Coaching, and Rehabilitation.Other:
The university is committed to equality, diversity, and inclusion, and has received various accreditations for its commitment to these values. It also actively participates in the Research Excellence Framework (REF) and has a strong focus on knowledge exchange and impact.
