Program Overview

BA (Hons) Tourism and Visitor Economy Management

Course Overview

This dynamic, contemporary, and forward-looking programme combines academic and industry practice to ensure employability and career progression across a diversity of sectors in the visitor economy. Designed in consultation with industry and with reference to the UNESCO sustainable development goals, you will develop your confidence and reflective capabilities and gain the knowledge and skills needed to work at operational, supervisory and management level within the visitor economy.

Key Details

• Recruiting to: UK / RoI / Settled in UK, EU / EEA / International
• Course Location: Ambleside
• Institute: Institute of Business, Industry and Leadership
• UCAS Code: C305
• Delivery Style: In Person
• Course Duration: Full-time: 3 Years
• Course Start Point: September
• Award: BA (Hons)

Minimum Entry Requirements

• 112 UCAS points
• A-levels: BBC-BBB
• BTEC: DMM-DMM
• Access to HE Diploma: 30 L3 credits at Distinction
• GCSEs: English Language and Maths at Grade C/4 or above

Tuition Fees

• £9,535 (UK, 2025-2026)
• £14,900 (International, 2025-2026)

Course Structure

Year One

• Understanding the Visitor Economy
• Managing Today's Tourist
• Digital Technologies in the Visitor Economy
• Personal and Professional Development
• Industry Work Placement

Year Two

• Social Media Management in the Visitor Economy
• Revenue Management in the Visitor Economy
• Project Planning
• Managing Self and Others
• Industry Work Placement

Year Three

• Digital Presence, Product and Place
• Visitor Economy Futures
• Sustainable Strategies in the Visitor Economy
• Leadership Insights
• Industry Work Placement (Option)
• Industry Research Project (Option)

Teaching & Assessment

How You Will Learn

• Module Delivery: Site visits, guest speakers, real-world cases, and industry experiences
• Module Content: Aligned with UNESCO's Sustainable Development Goals
• Integrated Placement: Real-world operational experience
• Learner Support: Development of learner identity, bridging the gap between academic knowledge and real-world experience

How You Will Be Assessed

• Simulations
• Infographics
• Debates
• Reflective journals
• Presentations
• Content creation
• Reports

Career Outcomes

• Emphasis on applied learning, authentic assessment, and skill development
• Existing placements often open pathways to full-time employment with host employers
• Faster career progression both in the UK and abroad

Additional Costs

• Fieldtrips
• Book purchases
• Stationery supplies
• Personal laptop

Location

• Ambleside Campus, nestled in the Lake District National Park, a UNESCO World Heritage site