Program Overview

MBA - Tourism Management

Overview

The MBA in Tourism Management is designed for existing industry professionals seeking to optimize their career potential. The program is developed in consultation with regional and national businesses operating in various sectors across the tourism industry.

Course Overview

The course provides students with the opportunity to enhance and extend their existing knowledge and expertise by focusing on critical areas of success in the tourism industry. Each module provides a 'toolkit' for modeling what successful tourism sector provision looks like in this highly diverse industry with multiple stakeholders and widely differing agendas.

Key Details

• Recruiting to: UK / RoI / Settled in UK, EU / EEA / International
• Course Location: Ambleside
• Institute: Institute of Business, Industry and Leadership
• Delivery Style: Blended Learning
• Course Duration: Full-time: 1 Year, Part-time: 2 Years
• Course Start Point: September
• Award: MBA

Course Structure

What You Will Learn

On this program, you will learn the relevant knowledge and understanding of organizations and the external context in which they operate. Develop the management and operational skills necessary to shape the dynamic and organic changes within your sector of the tourism industry.

Modules

• Compulsory modules:
  • Tourism Innovation and Entrepreneurship
  • Destination Marketing
  • Managing the Visitor Experience
  • Contemporary Issues in Tourism Management
  • Applied Research Methods
  • Applied Industry Project
• Pathway modules:
  • Heritage and Culture
    • Managing Heritage Attractions
    • Regional Literary Tourism, Culture and Heritage
  • Sustainable Tourism
    • Sustainable and Strategic Collaboration in Tourism
    • Transformational Tourism
  • Cultural Events
    • Festival Management
    • Events and Rural Regeneration
  • Hotel Management
    • Strategic Hotel Management
    • Sustainable Supply Chain Management

Teaching & Assessment

How You Will Learn

The MBA in Tourism Management provides flexible learning options that include online study materials and face-to-face teaching offered in a 3-day block at our stunning Ambleside campus.

How You Will Be Assessed

You will be assessed on your achievement of the program learning outcomes, which, in turn, are achieved by meeting the learning outcomes of the modules.

Entry Requirements

• Minimum entry requirement: 2:2 honors degree, or an equivalent international qualification
• Applicants will ideally have at least 2 years' work experience
• Applications without standard qualifications must demonstrate:
  • The capacity for theoretical debate
  • A high level of motivation
  • The capacity for independent study
  • The ability to achieve the proposed program of work
  • Students for whom English is not their first language must have achieved IELTS 6.5 (with a minimum 6 in each component)

Language Requirements

• IELTS 6.5

Fees & Funding

Tuition Fees

• 2025 - 2026: £13,250 (UK), £16,900 (International)

Scholarships & Bursaries

The University of Cumbria is offering £11,000 towards tuition fees as part of the GREAT Scholarships, funded in partnership with the UK government's GREAT Britain Campaign and the British Council.

Additional Costs

• Books and journals: £50 - £100 per year
• Stationery: £30 - £40 per year

Location

• Ambleside Campus, nestled in the Lake District National Park, a UNESCO World Heritage site.