Program Overview

Bachelor Programs

Data & IT

• BSc Applied Artificial Intelligence:
• BSc Business & IT:
• BSc Computer Science:
• BSc Cyber Security:
• BEng Industrial Engineering & Management:

Business & Management

• BA Business Administration:
• BA International Management:

Master Programs

Data & IT

• MSc Artificial Intelligence:
• MSc Computer Science:
• MSc Cyber Security:
• MSc Data Science:
• MEng Engineering Management:

Business & Management

• MA International Management:
• MA Management + Majors:

MBA Programs

General MBAs

• MBA Master of Business Administration:
• One-year MBA:

Specialised MBAs

• MBA Artificial Intelligence:
• MBA Big Data Management:
• MBA E-Sports Management:
• MBA Engineering Management:
• MBA Finance & Accounting:
• MBA Healthcare Management:
• MBA Human Resource Management:
• MBA IT Management:
• MBA Innovation & Entrepreneurship:
• MBA International Marketing:
• MBA Salesforce & Sales Management:
• MBA Supply Chain Management:

MBA in International Marketing in Germany

Overview

The MBA in International Marketing in Germany is a 90 ECTS credits program is designed to prepare students for success in a global business environment. The program is a game-changer for future careers, offering students the ability to influence business strategies with strategic global marketing insights, leadership skills to drive innovation in a competitive marketplace, and proficiency in exploiting consumer behavior analytics and market research for business growth.

Study Contents

Semester 1

• Leadership: 5 ECTS credits
• Innovation and Entrepreneurship: 5 ECTS credits
• Corporate Finance: 5 ECTS credits
• International Marketing: 5 ECTS credits
• Managerial Economics: 5 ECTS credits
• Performance Measurement: 5 ECTS credits

Semester 2

• Strategic Management: 5 ECTS credits
• Business Ethics and Corporate Governance: 5 ECTS credits
• Operations and Information Management: 5 ECTS credits
• Sales, Pricing and Brand Management: 10 ECTS credits
• Consumer Behaviour and Research: 10 ECTS credits

Semester 3

• Capstone Project Thesis & Defence: 25 ECTS credits

Career

The MBA in International Marketing in Germany can open doors to lucrative positions in recognized German companies and international corporations. Some career opportunities include:

• Brand Strategist: Establish, maintain, and expand the reach of the brand's image.
• Marketing Manager: Create and implement strategic marketing plans to increase brand visibility and sales.
• Market Research Analyst: Delve into serious data, merging marketing knowledge with analytical skills to predict market trends, understand consumer behavior, and propose strategies for growth.

Fees

• Tuition Fees: Starting from 720€ per month
• One-time campus registration fee: 1,500€

Admission Requirement

• Completed, undergraduate degree with 180 ECTS credits
• Your degree must be from a state or state-recognised higher education institution/university
• You must have achieved a final grade of at least “satisfactory” or Grade C equivalent in your previous undergraduate degree
• Proof of at least one year’s professional work experience completed prior to the start of study programme. Work experience must have been gained after completion of your undergraduate studies
• English language skills: TOEFL (minimum 80 points), IELTS (minimum Level 6), Duolingo English Test (minimum 95 points), or Cambridge Certificate (minimum Grade B)