B.A. in Digital Communication, Art & Design

Program Overview

DIGITAL COMMUNICATION, ART & DESIGN

Bachelor of Arts

The Bachelor of Arts in Digital Communication, Art & Design combines elements of a traditional communication studies degree with digital art and design. Our highly-skilled faculty equip you to craft messages, design artwork, and deliver both effectively by teaching skills that are essential to today’s world.

ABOUT THE PROGRAM

When combined, these complementary skills produce graduates that are productive, insightful, and highly employable. It’s a place to learn skills that are indispensable for every organization, business, and ministry and positions you for success in the digital world. Here, you’ll discover the importance of these disciplines in the context of your faith and calling.

LEARNING OUTCOMES

• Articulate how a variety of careers in their field of study, whether religious or secular, should be influenced by a Christian Worldview.
• Demonstrate proficiency in critical thinking and professional writing/design/production skills, so as to be able to both produce and consume messages critically, including an understanding of how these skills can be effective across cultures.
• Communicate an understanding of the history and development of media and practices specific to their particular specialization.
• Critique and create engaging messages on contemporary media platforms, demonstrating the skills necessary for successful employment in the digital/online/mobile world.
• Collaborate with others, both as leader and participant, to produce work of high quality.

PROGRAM SPECIALIZATIONS

• General Specialization
• Media Marketing Specialization
• Content Creation Specialization
• Graphic Design Specialization
• Video Specialization
• Fine Arts Specialization

PROGRAM COURSES

CORE COURSES (27 UNITS)

• DCD101 | Intro to Mass Communication
• ART101 | The Creative Christian
• ART 107 | Intro to Digital Art
• DCD104 | Storytelling: Analog to Digital
• DCD222 | Digital Workshop
• DCD340 | Visual Communication
• DCD475 | 3 Unit Internship
• DCD480 | Media, Ethics, & Law
• DCD498 | Senior Capstone

DIGITAL COMMUNICATION, ART & DESIGN SPECIALIZATIONS

Students must choose a 23-unit specialization listed below.

• General Specialization: A general concentration is available upon approval and under the direction of the lead faculty; at least 8 units must be upper division.
• Media Marketing Specialization
  • CAPS175 | Career Exploration for Freshmen & Sophomores
  • DCD201 | New Media, Technology, & Society
  • DCD210 | Writing for the Media
  • DCD310 | Writing for Digital Platforms
  • BUS320 | Marketing
  • DCD312 | Journalism in the Digital Age
  • CAPS375 | Career Exploration for Juniors & Seniors
  • DCD380 | Critical Thinking & the Media
  • BUS492 | Marketing Research
• Content Creation Specialization
  • CAPS175 | Career Exploration for Freshmen & Sophomores
  • DCD201 | New Media, Technology, & Society
  • DCD210 | Writing for the Media
  • ART311 | Video 1
  • ART331 | Graphic Design 1
  • ART312 | Motion Design
  • CAPS375 | Career Exploration for Juniors & Seniors
  • DCD380 | Critical Thinking & the Media
  • DCD452 | Interactive Media Design
• Graphic Design Specialization
  • ART105 | Drawing I
  • ART331 | Graphic Design I
  • ART333 | Typography
  • ART431 | Graphic Design II
  • ART335 | Web Design and Presence
  • ART312 | Motion Design
  • ART 174 | Practicum in Visual and Fine Arts
• Fine Arts Specialization
  • ART151 | 2-D Design
  • ART103 | Color Theory
  • ART335 | Web Design and Presence
  • ART105 | Drawing I
  • ART357 | Oil Painting
  • ART355 | Watercolor I
  • ART358 | 3-D Design
  • ART174 | Practicum in Visual and Fine Arts
  • Required GE courses: ART240A | Art History I or ART242 | Photo History, ART240B | Art History 2
• Video Specialization
  • ART103 | Color Theory
  • THE106 | Introduction to Technical Theater
  • DCD210 | Writing for the Media
  • ART331 | Graphic Design 1
  • ART311 | Video I
  • ART411 | Video II
  • ART312 | Motion Design
  • ART315 | Lighting
  • ART174 | Practicum in Visual and Fine Arts
  • Required GE courses: ART240A | Art History I or ART242 | Photo History, ART240B | Art History 2, THE106 | Introduction to Technical Theatre

MINORS OFFERED

• Digital Communication (18 units)
  • ART107 | Introduction to Digital Art
  • DCD210 | Writing for the Media
  • BUS320 | Marketing
  • ART311 | Video 1
  • ART331 | Graphic Design I
  • ART335 | Web Design or DCD452 | Interactive Media Design
• Fine Arts (18 units)
  • ART103 | Color Theory
  • ART105 | Drawing 1
  • ART151 | 2-D Design
  • ART358 | 3-D Art/Sculpture
  • ART357 | Oil Painting or ART355 | Watercolor
  • ART174 | Practicum in Visual Arts (must take 3 times by participating in student art installations)
• Graphic Design (18 units)
  • ART107 | Introduction to Digital Art
  • ART103 | Color Theory
  • ART331 | Graphic Design I
  • ART431 | Graphic Design II
  • ART333 | Typography
  • ART335 | Web Design or ART312 | Motion Design

FACULTY

• Paul Robins
  • Lead Faculty, Digital Communication, Art & Design - School of Humanities & the Arts
• Norm McDonald
  • Assistant Professor, School of Humanities & the Arts