Program Overview

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LIVING ARTS. Innovation in cultural management

General Presentation

The Master's Degree in Living Arts. Innovation in cultural management responds to the new market needs in the creation, organization, and dissemination of cultural and artistic events. It offers students the knowledge and practices for the ideation, planning, and development of a cultural project, from festivals to events and international competitions; to be part of a creative team that manages activities in living arts, as well as the tools for the entrepreneurship of a cultural project of their own.

Start Date and End Date

• Start date: September 29, 2025
• End date: April 30, 2026

Modality

• Online + face-to-face
  • Online: from September 29, 2024 to January 30, 2025
  • Face-to-face: from February to April 30, 2026

Language

• Spanish and English

Price

• 8,500
• Option of mobility grants of up to 750€

Internships

Guaranteed internships in international festivals and institutions in different European countries.

Important Information

Non-European international students can take the master's degree with a normal tourist visa; no special visa is required since the face-to-face part of the master's degree does not exceed the 3 months covered by the tourist visa.

Modules

Module 1. Theoretical foundations of cultural and creative industries

• The concept of CULTURE and LIVING ARTS
• Cultural industries today and in the future
• Creativity as a management tool
• New solutions for the management of the cultural sector
• Creation and reinvention of processes

Module 2. Project design, planning, and entrepreneurship

• Ideas and project development: from idea to project
• Cultural and creative entrepreneurship: capabilities and resources
• Typologies of cultural events
• Planning and timing
• Team management
• Legal and juridical aspects in cultural industries
• Patronage and financing

Module 3A. Communication in the field of culture

• Communication strategies
• Design and planning
• Marketing applied to culture

Module 3B. Audience development

• The cultural audience: study, trends, and mediation
• Study of new audiences
• Audiences and education

Module 4. Innovation and culture

• Innovation, technology, and cultural industries
• The technological paradigm and digital transformation
• Strategic elements of innovation

Module 5. Master's Final Project

The Master's Final Project (TFM) is a fundamental part, it represents the culmination of the knowledge and skills acquired throughout the program and allows students to practically and creatively apply everything they have learned.

Objectives

• Demonstrate the ability to integrate and apply the theoretical and practical knowledge acquired during the master's degree
• To foster innovation and creativity in the ideation and planning of cultural projects in the field of the living arts
• To enhance the professional and personal skills necessary for the management and execution of cultural projects

Internship in festivals and cultural organizations

The realization of 2 months of internships at festivals is a key training experience for students, as it allows them to apply the theoretical knowledge acquired in a real professional environment.

Collaborating Festivals

• European Festival Association (Brussels)
• World Heritage Cities Group – UNESCO (Spain)
• KVS Brussels
• Santarcangelo Festival (Italy)
• La Fábrica (PhotoEspaña – Festival EÑE)
• La Casa Encendida (Spain)
• Fabbrica Europa (Italy)
• Festival 10 sentidos (Spain)

Faculty

Directors

• Meritxell Barberá & Inma García

Teaching Staff

• Meritxell Barberá
  • Teacher
  • Artistic director of the Festival 10 Sentidos, co-director of the creative studio GmExpresa, co-director and choreographer of the company Taiat Dansa
• Inma García
  • Teacher
  • Executive Director of the Festival 10 Sentidos, co-director of the creative studio GmExpresa, co-director and choreographer of the company Taiat Dansa
• Lorenzo Papagallo
  • Lecturer
  • Artistic director, curator, and cultural manager
• Sara Bacigalupe
  • Coordinator
  • Teacher, project manager, and production manager

Masterclasses

Throughout the course, masterclasses are held with professionals from different areas of the cultural industries, creators, directors of festivals and cultural projects at a national and international level, which will complement and enrich the different modules of the master's degree.