Master's Degree - Grande École Program

Program Overview

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Master's Degree - Grande École Program | Overview

Overview

The Grande École Program is an academic program that has built its approach to teaching and learning around the importance of the individual and its core values of responsibility and openness.

This 5-year master's degree program, accessible directly after high school, confers the French government's "Grade de Master".

Admission

• Directly after high school: Registration for ICD Business School's in-house entrance examination.
• Transfer Students (2nd, 3rd, 4th, and 5th year admissions): Registration for ICD Business School's in-house entrance examination.

International

• 8 international dual degrees
• 1 to 2 years abroad
• Over 80 partner universities worldwide

Fees

Students from the European Union

• Years 1, 2 and 3: €10,500.00 per year
• Years 4-5: €12,000.00 (work-study or regular track) per year

Students from outside the European Union

• Years 1, 2 and 3: €12,000.00 per year
• Years 4-5: €12,600.00 per year

Starting dates

• Paris Campus: September 2025
• Toulouse Campus: September 2025

Program Objectives

A high-level program

The academic organization of the Grande École Program (GEP) has been designed to prepare students for management orentrepreneurial careers in the business world.

The undergraduate cycle (Years 1, 2, and 3) of the GEP allows students to gain an in-depth understanding of how companies operate and acquire general financial and management skills.

During the graduate cycle (Years 4 and 5), students specialize in a particular area of business by choosing relevant majors and/or minors. In addition, multiple company internships are required during the program to enhance students' career readiness.

Very in tune with current job market needs, ICD Business School has made a priority of familiarizing students with the business world at each step of the program. The final goal is, of course, to give students the best possible chances of finding a job immediately after graduation.

Degree

The ICD Business School degree , accredited by the French Ministry of Higher Education, and Research (MESR), confers the french "Grade de Master". The degree is registered with the french RNCP, no. 37714, level 7 (EU), NSF codes 310, 312, by decision of the french "France Compétences", dated 25 June 2021

Accreditations

Program

Year 1: Discovering and understanding

• 2 semesters of classes, including one full semester at an English partner university
• 2-months internship in France or abroad
• French-Chinese Program option

Year 2: Delving deeper and learning to analyze

• 3 to 4-month internship in France or abroad
• French-Chinese Program option

Year 3: Growing as a professional in an international context

• 2 semesters of classes, including one semester studying abroad at one of our 86 partner universities or 2 full semesters studying abroad
• French-Chinese Program option
• Dual degree option

Year 4: Taking risks and taking action

• Work-study track :** 5 to 8 days of classes per month and choice of majors and minors

or

• International track : 2 semesters of classes and the choice of International Business Development as a major.

Year 5: Managing and deciding

• Continuation of 4th year curriculum
• International dual degree
• Master's degree

Targeted Skills

Deploy an intelligence system within the organization to develop and implement sales and marketing strategies

• Set up an information monitoring system to detect weak signals in particular
• Develop a network to remain aware of the outside environment
• Measure and analyze changes in the eco-system involving direct and indirect players in relation to the organization
• Develop a forward-looking approach to areas of company intervention
• Identify and analyze threats, opportunities, and market trends

Translate the company's strategic vision into operational action plans to manage the business activities

• Translate the company's strategic vision into operational orientations and objectives, and translate these into a business plan
• Assess target expectations through market research, positioning analysis, and competitive intelligence
• Supervise and manage resources (organizational, technical, human, financial, logistical, etc.) to achieve objectives, and evaluate individual and collective results
• Provide day-to-day leadership and organize the work of the team, conduct meetings, and encourage team support and motivation

Measure expected performance using the organization's information systems

• Calculate quantitative and qualitative performance indicators relating to sales, marketing and supplier policy
• Collect, organize, and analyze marketing and sales data to develop action plans
• Define the quality approach to build customer loyalty
• Design and deploy systems to ensure compliance with regulations relating to information systems, digital technology, and data

Promote a product, service, or brandy by generating lasting support from customers, partners, suppliers, and internally

• Develop the marketing strategy in line with the company's overall strategy, based on studies, analyses, and data collected
• Internally, develop actions designed to unite employees around the company's identity, values, and news, as to support change
• Develop and implement online and offline marketing and communications plans
• Design and implement reputation and e-reputation monitoring for the company
• Advise management of crisis situations and provide appropriate support

Develop innovative solutions within collaborative project approaches

• Organize project milestones and establish project phasing
• Identify opportunities for growth and development through innovation
• Design and implement a transformation support system
• Assess the financial, technological, and human resources required to develop and support innovation

Design and deploy tools and organize "customer-centric" processes

• Constantly monitor the evolution of digital tools for marketing, customer relations, and supplier relations
• Create an ecosystem federating the expectations of stakeholders (customers, users, suppliers)
• Identify channels for collecting information on customer and supplier behavior
• Design audience measurement and/or statistical tools to improve customer or supplier relations and develop new offers

Master the advanced and specialized use of digital tools

• Identify digital uses and their impact on marketing and customer relations
• Use advanced digital tools independently for one or more of the domain's business lines or research sectors

Develop and integrate highly specialized knowledge (1)

• Mobilize highly specialized knowledge, some of which is at the forefront of knowledge in a field of work or study, as a basis for original thinking
• Develop a critical awareness of knowledge in a field and/or at the interface of several fields
• Solve problems to develop new knowledge and procedures, and integrate knowledge from different fields
• Make innovative contributions to high-level exchanges and international contexts
• Carry out reflective and distanced analysis, taking into account the issues, problems, and complexity of a request or situation, to propose appropriate and/or innovative solutions in line with regulatory developments

Develop and integrate highly specialized knowledge (2)

• Identify, select, and critically analyze a variety of specialized resources to document a subject, and synthesize data for further use
• Communicate for training or knowledge transfer purposes, orally and in writing, in French and in a foreign language

Support transformation in a professional context

• Manage complex, unpredictable professional or study contexts requiring new strategic approaches
• Take on responsibilities to contribute to professional knowledge and practices and/or to review a team's strategic performance
• Manage a project (design, steering, team coordination, implementation and management, evaluation, dissemination) that draws on multi-disciplinary skills within a collaborative framework
• Analyze one's actions in a professional situation to improve one's practice as part of a continuous improvement approach to quality assurance
• Respect the principles of ethics, deontology, and environmental responsibility

Job Opportunities

Start your career in business

With its strong international focus and its close ties with the business world, our GEP program gives students access to a wide range of high-level positions in a variety of fields, including distribution, marketing, auditing, event management, financial management, and consulting.

A close-up at 3 professions

International Product Manager

With the International Business Development major

International Product Managers play a key role in developing and managing a product range worldwide. They are responsible for designing and implementing product strategies that meet the needs of international markets, while at the same time respecting the company's identity and values.

Branch Manager

Branch Managers are responsible for the overall management of a branch office, whether it's a service, communications, or banking company. They supervise day-to-day operations, manage a team of employees, and ensure that performance objectives are met.

Event Project Manager

Do you have an eye for detail? Are you creative and meticulous in your work? Would you like to get involved in organizing events such as trade shows, cocktail parties, corporate conferences, gala evenings, or sporting events? As an Event Project Manager, you'll be able to play an active part in an event, without just being a mere spectator.

Find out about career opportunities for all our programs

Our programs prepare students for careers in all industries, mainly in business, sales, and marketing positions. Graduates can also choose to pursue project management opportunities in artistic, cultural, and event fields, bringing the added value of their sales and marketing expertise.

Career options

• E-business Project Manager
• Online Marketing Manager
• Web Marketing and E-commerce Consultant
• Affiliate Manager
• Community Manager
• Export Area Manager
• International Purchaser
• International Affairs Engineer
• Global Business Developer
• International Product Manager
• Executive Director of MNCs Worlwide Sales Rep
• Key Account Manager
• National or International Key Account Manager
• Project Manager
• High-level Negotiator
• Subsidiary Manager
• Sales Manager
• Sales Engineer
• Cultural and Artistic Project Manager
• Cultural and/or Artistic Institution Executive
• Corporate Artistic Consultant
• Events Project Manager
• Cultural policy Manager
• Artistic and Financial Expert
• Art Buyer
• Artist Agent
• CRM Consultant
• Database Manager
• Call Center Manager
• Customer Service Manager
• Direct Marketing/Relationship Marketing Manager
• CRM Project Manager
• Loyalty Manager
• Sales Manager
• Marketing Manager
• Marketing Research Manager
• Product Manager
• Communication manager
• Sales promotion manager
• Trade marketing manager
• Area manager
• Brand Manager
• Brand Development Manager
• Network Coordinator
• Procurement Manager
• Category manager

The strengths of the Grande École program

• A 5-year program directly after high school designed for the jobs of the future
• A French government accredited Master's degree
• 6 targeted majors for personalized career objectives
• A program that values personal interaction and builds anentrepreneurial mindset
• An international focus
• Opportunities to gain professional experience