Program Overview

Master in Marketing

The Master in Marketing at EBS Universität is a four-semester program that combines theory and practice to equip students with the skills and knowledge needed to succeed in the field of marketing.

Program Structure

The program consists of four semesters, with the first two semesters focusing on the foundations of marketing, and the last two semesters allowing students to specialize in certain areas.

• First Semester: Onboarding project, analytical and strategic foundations
• Second Semester: Elective modules, marketing consulting field study
• Third Semester: Semester Abroad Track or Practice Track
• Fourth Semester: Thesis, professional development workshops

Study Content

The program covers a range of topics, including:

• Core Modules:
  • Marketing Essentials
  • Marketing Operations
  • Marketing Implementation
• Professional and Future Skills:
  • Management Methods for a Digital World
  • Problem Analytics & Solving
  • Applied Qualitative Interviewing
  • Diversity Management
• Field Project: Marketing Strategy
• Elective Modules:
  • Marketing Management
  • Digital Communication, Social Media & Transformation
  • Omnichannel Strategy/Sales
  • Marketing in the Context of ESG
  • Strategy and Organisations
  • Controlling Modern Organisational Work
  • Cognitive Biases, Choices, and Strategy
  • Motivating Employees in Organisations
  • Managing Innovations
  • Founder’s Skillset
  • Tools of Technology and Innovation Management
  • Venture Financing
  • Sustainable Business Strategy
  • Strategy and Impact for the SDGs
  • Applied Strategies for Sustainable Development
  • Environmental Strategies and Value Creation

Admission Requirements

• Bachelor’s degree and transcripts in any field of study with at least 180 ECTS or an equivalent recognized qualification
• English language certificate (TOEFL, IELTS, Duolingo English Test)
• Valid GMAT, GRE, Business Admissions Test (BAT), EBSgrad Test, or Common Admissions Test (CAT)

Tuition Fees

• Semester Abroad or Practice Track (4 semesters): 33,780 euros
• Accelerated Track (2 semesters): 27,830 euros
• Early enrollment bonus: reduction of tuition fees by 3,000 euros for enrollment by February 28

Accreditations

• AACSB accreditation
• Wissenschaftsrat accreditation
• Stiftung Akkreditierungsrat accreditation

Characteristics and Skills

• Analytical thinking
• Data-based decision-making
• Strategic planning
• Creativity
• Business mind
• Leadership skills

Selection Process

• Holistic selection process
• Individual selection interview
• Evaluation of motivation, social skills, and performance

Student Financing

• Scholarships
• Student funding options
• Combination of various options

Events for Potential Students

• Online Info Session
• Campus tour
• Consultation/interview appointment

Contact

• Student Recruitment Manager: Ninad Borkar
• Phone: [insert phone number]
• Email: [insert email]