Program Overview

Master of Arts (MA) in Hotel Business Management

Programme Objectives and Courses

Objectives and Learning Outcomes

At the conclusion of the course, students will be able to:

1. Combine an understanding of practical, theoretical and personal skills required for professional management roles in events leadership.
2. Cultivate a professional management attitude and nurture team working and project planning skills.
3. Use conversational German language skills in an operational setting.
4. Confidently differentiate concepts within hotel finance control systems.
5. Critically examine the impacts and economical developments from small scale to mega events.

Courses

• Hotel Finance and Control Systems

This unit requires developing a critical approach to the analysis of the management of Hotel Finance and control systems and the problem solving skills that management require for the successful and profitable control of a hotel business. It is not designed to train students to be accountants, but rather to provide the knowledge and skills required by managers to operate a profitable business, via the understanding of financial information.

• Tourism Management

This unit aims to introduce students to the concept of international tourism and the core tourism activities in an international context. The course puts a lot of emphasis on the students’ independence to gain knowledge from different sources, in order to deepen their knowledge and to critically assess the concept of international tourism.

• International Festival and Events Management

This unit requires developing a critical approach to the analysis of people as performers in service organisations and problem solving in similar contexts. It encourages examination and questioning of traditions and the nature of perceived constraints and the contribution of other functional aspects of people management and performance processes.

• Modern Hospitality Marketing

This module aims to enable students to gain an understanding of theoretical and practical aspects of marketing strategy, and has been designed to apply to any profit or non-profit organisation, or to any product or service. Students will choose one tourist destination and analyse their marketing strategy.

• Consumer Behaviour

The aim of this unit is that students will become convinced that a good knowledge of customer buying behaviour, at both the individual and corporate level, will help to increase sales volume and profitability. If producers are to market successfully in the hotel and tourism industries they must understand the behaviour of their customers, their needs and wants and how these can be satisfied.

• Creative Management

The aim of this unit is to enable learners to hypothesise and exercise appropriate judgement regarding the principles and theories of learning in the context of the individual, team and the organisation.

• German Language

This unit will enable students to communicate confidently in German at an intermediate level, and is designed to allow student to work in direct contact with guests in a variety of positions in five star hotels in Switzerland.

• Service Operations Management

This unit is aiming to develop an understanding for the organization and the management of hospitality organizations. It helps the developing of a critical approach towards a guest- focused service strategy in hospitality organizations – that want to be successful in today’s customer-driven market.

• Business Planning Methods and Approaches

This is a tutorial based module designed to prepare the student for writing the Hotel Business Plan Project. This project is designed as the capstone to the Master of Arts.

Programme Details

Entry Requirements

• Entry requirements: Bachelor Degree or a Postgraduate Diploma in any discipline, or have minimum of three years suitable experience in the hospitality and tourism industry and suitable academic qualifications.
• Age requirements: 20 and above
• Language proficiency: Required English level by interview / HTMi test or have TOEFL 547 or IELTS 6 or equivalent HTMi English Placement Test Score.
• Prior work experience: None or three years minimum experience in the hospitality or tourism industry if not a degree or a postgraduate diploma holder.

Delivery and Assessment Methods

• Mode of delivery: Face-to-face, blended learning platforms, online, research, student centred learning, tutorials, lecture, presentations, and applied learning.
• Final assessment: Written exams and final projects.
• Graduation requirements: 60%
• Average student-teacher ratio: 15 students per 1 teacher
• Total contact hours: 330 hours full-time
• Duration of programme: Academic Study: 20 Weeks and Work Placement / Internship: 20-24 Weeks

Graduation

Students who successfully complete the programme (academic study and work placement/internship) will be awarded with the Master of Arts (MA) in Hotel Business Management by HTMi Hotel and Tourism Management Institute.