Program Overview

Digital Marketing (Degree Apprenticeship) BA (Hons)

Overview

Develop your understanding of digital marketing tools and theory as you work and earn your salary, and graduate with a full BA (Hons) degree from this apprenticeship course.

Key Information

Accreditation

This course is Accredited

Typical Offer

112 -120 points from 3 A levels, or equivalent

Course Information

Study Mode and Duration

• 42 months part-time

Start Date

• September 2025
• January 2026

Entry Requirements

Typical Offers

• 112 -120 UCAS points from 3 A levels, or equivalent
• Applicants with relevant work experience will also be considered.
• Applicants aged 16-18 must have acceptable Level 2 qualifications in English and Maths, such as GCSE with grade C/4 or above or Functional Skills.

Selection Process

• All applicants will be required to complete a Skills Gap Analysis before completing an application form.
• All applicants will be invited to attend an academic interview and may be asked to submit a portfolio of work or undertake additional assessment.

Careers and Opportunities

This BA (Hons) Digital Marketing Degree Apprenticeship prepares you for a range of careers across digital marketing, whichever sector you work in. You'll build skills to help you progress your career and benefit your current employer.

Modules

Year 1

• Business Management Fundamentals - 20 credits
• Introduction to Digital Marketing - 20 credits
• Consumer Insights - 20 credits
• Digital Content Creation - 20 credits
• Integrated Marketing Communications - 20 credits
• Marketing Essentials - 20 credits

Year 2

• Digital Storytelling - 20 credits
• Social Media Marketing - 20 credits
• Digital Marketing Research Methods - 20 credits
• Public Relations - 20 credits
• Search Marketing - 20 credits
• User Experience Design - 20 credits

Year 3

• Data Driven Insights and Ethics - 20 credits
• Data Science and Big Data - 20 credits
• Business to Business Marketing - 20 credits
• Strategic Digital Marketing in a Global Environment - 20 credits
• Work-based Digital Marketing Research Project - 20 credits

Year 4

• End Point Assessment - 20 credits

How You'll Spend Your Time

• Most of the teaching on this course is online.
• You'll attend the University campus for three days a year, for one day at the beginning of each teaching block in September, January and April.

Supporting You

• Personal tutor
• Student engagement officers
• Maths and statistics support
• Business study support tutors
• Academic skills support
• Library support
• Wellbeing and mental health support
• Disability advice and additional support
• Support with English

Course Costs and Funding

Tuition Fees

• The payment of the course fee is shared between the Government and some employers, meaning no cost to you as the degree apprentice.
• Total tuition fees are £21,000 paid over 3 years.

Additional Course Costs

• Accommodation and living costs
• Recommended reading
• General costs
• Final year project

Apply

• You can apply to do a degree apprenticeship with your current employer, or a new employer if you're not employed full-time.
• If you're in full-time employment and would like to do a degree apprenticeship with your current employer, ask them to contact us so we can discuss with them how we can work together.
• If you're not employed full-time or not working for a company that can fund and support your degree apprenticeship, you'll need to apply for a degree apprenticeship with a company that offers them.