Program Overview

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Fashion Marketing MA

Overview

Prepare yourself for a career as a marketing professional in the fashion industry. You'll study core marketing theories and specialist fashion-specific modules.

Key Information

• Study mode and duration:
  • 1 year full-time (September start)
  • 2 years part-time (September start)
  • 17 months full-time (January start)
• Start date:
  • September 2025
  • January 2026

Course Information

Overview

Are you a self-motivated, independent thinker who loves fashion and research? You can become fashion’s next creative innovator with our MA Fashion Marketing degree that combines the business excellence and artistic innovation of our Business and Law and Creative and Cultural Industries faculties.

You’ll learn the concepts, functions, and processes of fashion-buying and merchandising, alongside marketing management theory and practice, and explore both current and emerging communication practices for fashion and luxury businesses. You’ll gather intelligence and insights from a global and cultural landscape to create captivating marketing strategies and communications that span print, media, and digital platforms. As you build your entrepreneurship skills, you’ll complete an independent final project on a topic you choose.

With opportunities to engage with industry professionals, you'll gain an extensive understanding of brands, sectors, expertise, and innovation topics—preparing you to take part in contemporary fashion conversations after you graduate.

Eligibility

This course accepts UK, EU, and international students.

Course Highlights

• Network with industry professionals from a range of fashion companies
• Gather and use global data to inform your marketing decisions
• Explore a range of contemporary fashion and business topics
• Hear from a range of industry speakers, including experts from our data and future trend platforms, alumni, colleagues, networks of industry professionals, and representatives from a diverse range of fashion and stretch brands connected to live briefs.
• Complete live projects with companies such as Size? Footwear
• Build your portfolio with competitions and events, including Graduate Fashion Week, Artsthread, Fashion Revolution, and D&AD
• Attend field trips, including to flagship stores and commercial spaces
• Gain optional professional qualifications in areas such as Google Analytics and Google Ads
• Present your research to a student-led symposium as part of a research-based unit, which can help prepare you for potential PhD study

Joining us as an International Student

You'll feel at home in our international community and our diverse city. You'll be joining over 5,000 international students from more than 150 countries who are studying with us.

Accreditation

The Chartered Institute of Marketing (CIM) is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners. University of Portsmouth has joined forces with CIM to give students the opportunity to gain professional qualifications through the CIM Accredited Degree partnership. CIM qualifications are highly sought after by employers, and their content is reflected in our own degrees which ensures we are equipping students with the best opportunities for a successful marketing career.

Entry Requirements

Eligibility

This course accepts UK, EU, and international students.

September 2025 / January 2026 start

• UK qualifications:
  • A second-class honours degree in a relevant subject, or equivalent professional experience and/or qualifications. Applicants with non-standard qualifications will be invited to attend an interview.
• Non-UK qualifications:
  • If you're applying as an international student with a non-UK degree, you’ll need to show you meet the UK entry requirements listed above.
• English language requirements:
  • English language proficiency at a minimum of IELTS band 6.5 with no component score below 6.0.

Course Costs and Funding

Tuition Fees (September 2025 / January 2026 start)

• UK/Channel Islands and Isle of Man students:
  • Full-time: £12,600
  • Part-time: £6,300 per year
• EU students (including Transition Scholarship):
  • Full-time: £12,600
  • Part-time: £6,300 per year
• International students:
  • Full-time: £17,900
  • Part-time: £8,950 per year

Funding Your Studies

Find out more about how to fund your studies, including scholarships and bursaries you could get. You can also find more about tuition fees and living costs, including what your tuition fees cover.

Modules

Full-time

Year 1

• All modules on this MA Fashion Marketing course are core.

Core

• Consumer Insight and Analytics - 15 credits
• Environmental Social Governance and Marketing - 15 credits
• Research Methods for Marketing - 15 credits
• Social Media Marketing - 15 credits
• Fashion and Luxury Retail Marketing - 15 credits
• Fashion Buying and Merchandising - 15 credits
• Fashion Entrepreneurship - 30 credits
• Fashion Marketing Major Project - 60 credits

Part-time

Year 1 Year 2

• All modules on this MA Fashion Marketing course are core.

Core

• Research Methods for Marketing - 15 credits
• Social Media Marketing - 15 credits
• Fashion and Luxury Retail Marketing - 15 credits
• Fashion Buying and Merchandising - 15 credits
• Consumer Insight and Analytics - 15 credits
• Environmental Social Governance and Marketing - 15 credits
• Fashion Entrepreneurship - 30 credits
• Fashion Marketing Major Project - 60 credits

How You'll Spend Your Time

We recognise that you'll probably be juggling more demands when you do your Master's degree, as you may be working or you may have family responsibilities.

Course Structure

This course runs from September to September, and takes:

• 1 year full-time
• 2 years part-time

If you study full-time, you can expect:

• two face-to-face sessions per week, alongside meetings with your personal tutor
• 8-10 hours contact hours per week
• to attend online study sessions
• to complete 30 hours of independent study per week

Career Development

Careers This Master’s Prepares You For

This course prepares you for graduate employability in the fashion industry. You'll build on the skills and knowledge you gained at undergraduate level and graduate with in-depth subject knowledge, ready to make an impact in the workplace or continue your studies to PhD level.

Graduates of This Course Could Go Into Areas Such As

• fashion marketing management
• social media management
• digital marketing
• consumer and market intelligence
• retail management and fashion buying
• marketing ethics and sustainability
• public relations and brand marketing
• entrepreneurial business concepts

Supporting You

Master's study is more focused on independent learning than undergraduate study, but you'll get lots of support via video, phone and face-to-face from teaching and support staff to enhance your learning experience and help you succeed. You can build your personalised network of support from the following people and services:

Types of Support

• Personal tutor
• Student support advisor
• Creative skills tutors
• IT and computing support
• Disability advice and additional support
• Wellbeing and mental health support
• Library support
• Support with English

How to Apply

Unlike undergraduate applications, which go through UCAS, applications for this Master's course are made directly to us.

There's no deadline for applications to this course. We accept applications right up until the start date in September, as long as there are places available. If you wait until September to apply, you may find that the course is full.

If you're applying as an international student, remember that you'll need to leave plenty of time to get your visa organised.

You can find more advice about applying in our Master's application checklist. International students and current students and recent graduates of the University of Portsmouth also have some different application options, which are detailed below.

Extra Information for International Students

• I'm an international student
• If you're an international student, you can apply directly to us using the same application form as UK students.
• You could also get an agent to help with your application. Check your country page for details of agents in your region. To find out what to include in your application, head to the how to apply page of our international students section.
• If you don’t meet the English language requirements for this course yet, you can achieve the level you need by successfully completing a pre-sessional English programme before you start your course.