MSc Digital Business Management

Program Overview

Digital Business Management MSc

Overview

On this MSc Digital Business Management Master's degree course, you'll gain a comprehensive understanding of Artificial Intelligence (AI) and its role in transforming business practices, decision-making, and strategy.

Through lectures, case studies, and practical activities, you'll learn about the frameworks, models, strategies, and systems you can use to make effective, real-time decisions across a company's internal and external operating environments, and how leading enterprise software, including SAP applications, enables development and implementation of digital change in business.

You’ll explore how AI is driving the shift from rule-based automation to more advanced AI-driven transformation, enhancing decision-making for greater efficiency, and integrating Generative AI into the service industry. You’ll also develop skills in predictive analytics and learn how AI optimises business processes. Ethical considerations are embedded throughout the curriculum, helping you address data bias, knowledge reasoning, and responsible AI deployment.

Industry guest speakers will share valuable insights into AI’s role in digital transformation and innovation, providing real-world perspectives on how businesses are adopting digital change. By the end of the course, you’ll be ready to lead in a technology-driven global business environment, driving digital transformation and operational success.

Accreditation

This course is accredited by the AACSB in recognition of the outstanding quality of its business and management education. Less than six percent of the world's schools offering business degree programs hold AACSB business accreditation.

Entry Requirements

• A second-class honours degree or equivalent in a relevant subject or a master's degree in an appropriate subject.
• Exceptionally, equivalent professional experience and/or qualifications will be considered.
• English language proficiency at a minimum of IELTS band 6.5 with no component score below 6.0.

Course Costs and Funding

• UK/Channel Islands and Isle of Man students: £12,600 (full-time), £6,300 a year (part-time)
• EU students: £12,600 (full-time), £6,300 a year (part-time)
• International students: £17,900 (full-time), £8,950 a year (part-time)

Modules

• Business Analytics (30 credits)
• Customer Experience Management (30 credits)
• Digital Business Applications (30 credits)
• Digital Business Consulting Project (30 credits)
• Digital Strategy and Leadership (15 credits)
• Digital Technology and Innovation (30 credits)
• Digital Transformation (15 credits)

Career Development

There's significant, increasing demand for professionals with the technical skill to deliver digital transformation for businesses and create new businesses using digital technology. This makes it a perfect time to study digital business management.

• Areas you could work in include:
  • Enterprise systems
  • Application development
  • Business analytics
  • General management
  • Internet sales and brokerage
  • Digital transformation
  • Digital marketing
• Job roles you could go onto include:
  • Product manager
  • Client relationships/key accounts manager
  • Digital business practitioner
  • Digital transformation specialist
  • Enterprise system specialist
  • Digital platform specialist
  • Entrepreneur
  • Consultant

Supporting You

• Learning support: Faculty Academic Skills Tutors (AST) are available for bookable 1-to-1 sessions, small group sessions, and online sessions.
• Personal tutor: Your personal tutor gives you academic and personal support throughout your time at university.
• Study support tutors: You'll have help from a team of study support tutors based within the Faculty of Business and Law.
• Technical support: The faculty's Technical Services Unit provides help with technical facilities, including lab support.
• Library support: Library staff are available 24/7 in person or by email, phone, or online chat to help you make the most of the University’s library resources.

How You'll Spend Your Time

• A typical week: This course is block-taught full-time on campus over 12 months. You'll attend four consecutive full days of classroom teaching in one week, followed by several weeks for self-study.
• Term times: An academic year is divided into 3 teaching blocks and 2 assessment periods.

Assessment

You’ll be assessed through:

• Group research posters and 'poster defence' events
• Written and video reports
• Screencasts (incorporating a report and a practical exercise)
• Your consulting project

You'll submit most of your coursework using our virtual learning environment, Moodle.