Digital Marketing

Program Overview

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Overview

Develop your understanding of marketing, grow your social media skills, and use industry data to analyse and interpret the world you work in on this digital marketing Master's.

You can take this course if you have a keen interest in digital marketing and meet our entry requirements, regardless of your original undergraduate degree subject. Discover marketing concepts and theories in classroom sessions and apply your learning and skills with practical industry projects.

You'll explore topics including big data, customer experience, social media marketing, brand identity and reputation, and marketing ethics and sustainability.

By working with live clients and other students on, for example, your Marketing Agency Project, you'll develop and apply your technical and practical skills to industry problems.

You'll use the same data sources you'll use in the workplace, with access to data such as Mintel, Statista, MarketLine, Euromonitor International's Passport, and WARC, and graduate ready for your career in marketing.

Key Information

Accreditation

This course is accredited by The Chartered Institute of Marketing (CIM) and the Association to Advance Collegiate Schools of Business (AACSB).

Study Mode and Duration

• 1 year full-time (September start)
• 2 years part-time (September start)
• 15 months full-time (January start)

Start Date

• September 2025
• January 2026

Course Information

Modules

Each module on this course is worth a certain number of credits.

You need to study modules worth a total of 180 credits.

Full-time

• Dissertation - 60 credits
• Consumer Insight and Analytics - 15 credits
• Environmental Social Governance and Marketing - 15 credits
• Research Methods for Marketing - 15 credits
• Social Media Marketing - 15 credits
• Digital Marketing Strategy - 15 credits
• The Marketing Agency - 30 credits
• User Experience - 15 credits

Part-time

Year 1

• Consumer Insight and Analytics - 15 credits
• Research Methods for Marketing - 15 credits
• Digital Marketing Strategy - 15 credits
• User Experience - 15 credits

Year 2

• Dissertation - 60 credits
• Environmental Social Governance and Marketing - 15 credits
• Social Media Marketing - 15 credits
• The Marketing Agency - 30 credits

Entry Requirements

Eligibility

This course accepts UK, EU, and International students.

September 2025 / January 2026 start

• A second-class honours degree in any subject, or a master's degree in any subject.
• Equivalent professional experience and/or qualifications will also be considered.

Non-UK qualifications

If you're applying as an international student with a non-UK degree, you'll need to show you meet the UK entry requirements listed above.

English language requirements

• English language proficiency at a minimum of IELTS band 6.5 (or equivalent) with no component score below 6.0.

Course Costs and Funding

Tuition Fees (September 2025 / January 2026 start)

• UK, Channel Islands, and Isle of Man students: £12,600 (full-time), £6,300 per year (part-time)
• EU students: £12,600 (full-time), £6,300 per year (part-time)
• International students: £17,900 (full-time), £8,950 per year (part-time)

Funding Your Studies

Explore how to fund your studies, including available scholarships and bursaries.

Facilities

• Technology Enhanced Active Learning (TEAL) room
• Business Simulation Suite

How You'll Spend Your Time

We recognise that you'll probably be juggling more demands when you do your Master's degree, as you may be working or you may have family responsibilities.

Teaching on this course takes place from Monday to Wednesday. You'll typically spend 30-40 hours a week studying if you're a full-time student, or 15-20 hours a week if you study part-time.

Career Development

Companies are always looking for business-aware students with a good understanding of marketing and strong digital skills.

Almost every industry needs digital marketing experts, and when you graduate, you'll have the knowledge and practical skills to take on roles in areas such as e-commerce, marketing, advertising, and social media.

Supporting You

Master's study is more focused on independent learning than undergraduate study, but you'll get lots of support via video, phone, and face-to-face from teaching and support staff to enhance your learning experience and help you succeed.

You can build your personalised network of support from the following people and services:

• Personal tutor
• Student engagement officers
• Maths and statistics support
• Business study support tutors
• Academic skills support
• Library support
• Wellbeing and mental health support
• Disability advice and additional support
• Support with English

Apply

Unlike undergraduate applications, which go through UCAS, applications for this Master's course are made directly to us.

There's no deadline for applications to this course. We accept applications right up until the start dates in September and January, as long as there are places available.

You can find more advice about applying in our Master's application checklist. International students and current students and recent graduates of the University of Portsmouth also have some different application options, which are detailed below.