Program Overview

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Digital Marketing MA

Overview

This course is taught from our London campus. Get your marketing career off to a great start at our brand-new London campus. Make use of your existing business experience and industry data to develop and apply your digital marketing skills.

Key Information

Study Mode and Duration

• 15 months full-time

Start Dates

• May 2025
• September 2025
• February 2026
• May 2026

Course Information

Overview

Exploring marketing. Developing your social media skills. Analysing and interpret the world around you using industry data. Imagine doing all that in the epicentre of UK business: London.

Now you can, on our Digital Marketing Master's course.

At our brand-new Waltham Forest campus, you'll train in all aspects of business and marketing, regardless of your background or experience. Use our flexible, technology-enhanced learning spaces to discover marketing concepts and theories, and choose specific marketing topics to specialise in. You’ll also explore other topics shaping the digital sphere, including big data, customer experience, social media marketing, brand identity and reputation, and marketing ethics and sustainability.

Through case studies, simulations, and business projects, you can apply your knowledge to real-world situations and industry problems. You'll use the same professional data sources top marketing agencies and organisations use, such as Mintel, Statista, MarketLine, Euromonitor's Passport, and WARC (World Advertising Research Centre).

With many opportunities to put your knowledge, theory, and skills to industry practice, you'll graduate from this Master's with a powerful boost to your marketing career, in whatever area you choose.

Eligibility

This course accepts UK, EU, and International students.

Your New Home at UoP London

Located just a minute’s walk from Walthamstow’s tube and bus stations, our campus provides easy access to the entire city, placing you at the centre of London’s dynamic business scene.

Come Along to an Open Day

Open Days at the London campus vary to those held in Portsmouth.

Course Highlights

• Take part in live client projects with local businesses to apply your knowledge to the real-world challenges industries face
• Hear from industry practitioners via guest lecturers to gain insight into current industry practice and issues
• Network with industry professionals and meet business leaders through regular presentations and local business community networking events
• Get exclusive access to valuable business management databases and information sources

Skills and Qualities Needed for This Course

To get the most out of this Digital Marketing Master's, you should be:

• Curious about what's happening in the world and why
• Interested in people and how they think, what they feel, and how they make decisions

You’ll learn to think like potential customers and consumers, and use this experience to inform your work on this course and in your career.

Entry Requirements

Eligibility

This course accepts UK, EU, and International students.

May 2025 Start

• UK qualifications: A second-class honours degree in a Business subject, or equivalent professional experience and/or qualifications.
• Non-UK qualifications: If you're applying as an international student with a non-UK degree, you’ll need to show you meet the UK entry requirements listed above.
• English language requirements: English language proficiency at a minimum of IELTS band 6.5 with no component score below 6.0.

September 2025 / February 2026 / May 2026 Start

• UK qualifications: A second-class honours degree in any subject, or a master's degree in any subject. Exceptionally, equivalent professional experience and/or qualifications will be considered.
• Non-UK qualifications: If you're applying as an international student with a non-UK degree, you’ll need to show you meet the UK entry requirements listed above.
• English language requirements: English language proficiency at a minimum of IELTS band 6.5 with no component score below 5.5.

Course Costs and Funding

Tuition Fees (May 2025 Start)

• UK, Channel Islands and Isle of Man students: £12,000 (may be subject to annual increase)
• EU students: £12,000 (including Transition Scholarship – subject to annual increase)
• International students: £20,800 (may be subject to annual increase)

Tuition Fees (September 2025 / February 2026 / May 2026 Start)

• UK, Channel Islands and Isle of Man students: £12,000 (may be subject to annual increase)
• EU students: £12,000 (including Transition Scholarship – subject to annual increase)
• International students: £20,800 (may be subject to annual increase)

Modules

What You'll Study

• Consumer Insight and Analytics - 15 credits
• Environmental Social Governance and Marketing - 15 credits
• User Experience - 15 credits
• Digital Marketing Strategy - 15 credits
• Research Methods for Marketing - 15 credits
• Social Media Marketing - 15 credits
• The Marketing Agency - 30 credits
• Dissertation - 60 credits

How You'll Spend Your Time

Course Structure

You'll study this course over 15 months.

Each 15-credit module will include about 150 hours of study time, with roughly 25 scheduled classroom hours.

Each week, you should expect to spend about:

• 10–12 hours in classes
• 21 hours doing your own study, either alone or in a group---this may include research, reading, coursework, and project work

You'll complete your major project during your independent study period.

Career Development

With digital technologies transforming how we communicate, almost every industry is investing in digital marketing. This increased investment increases the demand for digital marketing in the workplace and creates more opportunities for digital marketers to work across different sectors.

Careers This Master's Prepares You For

You'll graduate from this Digital Marketing Master's course with strong creative and digital skills, comprehensive marketing knowledge, and business awareness, all of which set digital marketers apart from their peers and are highly valued assets in many industry sectors, including:

• E-commerce
• Marketing
• Advertising
• Social media

Graduate Destinations

Graduates of our Portsmouth campus course have worked in areas such as:

• Digital marketing
• Social media
• E-commerce
• Mobile advertising

Placements and Industry Connections

The strong ties between this course and industry provide opportunities for you to gain industry experience. While studying, you will complete a Collaborative Marketing Project in a small team where you will work with companies and university departments to understand their situations and recommend marketing improvements.

Supporting You

You can get guidance and support at any stage of your studies, no matter what your needs are. Here are some of the major services and people you can contact.

Front-of-House Staff

Whenever you need help, our front-of-house staff will make sure you're connected with the right person.

London Campus Support Team

We provide dedicated academic support to all students at our London campus. You can reach out to our campus support team for help with:

• Academic writing, such as essays, reports, dissertations, projects, and literature reviews
• Reflective writing skills
• Critical thinking skills
• Delivering presentations, including observing and filming them
• Understanding and using assignment feedback
• Managing your time and workload
• Revision and exam techniques

Personal Tutor

Your allocated personal tutor will be there to assist you in all areas of your learning, and can also refer you to pastoral care services throughout the University as needed.

English Language Courses

If English isn't your first language, you can take one of our English language courses before starting your degree to improve your written and spoken English. You can improve your English further by taking part in our free In-Sessional English (ISE) program once you're here.