Program Overview

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Bachelor of Arts in Business Communication

Overview

The Bachelor of Arts in Business Communication (BABC) is an interdisciplinary program that will develop your knowledge of media, cultural studies, and business alongside theoretical and practical skills. The communication methods learned and media training students get throughout this course are relevant to careers in professional writing, journalism, public relations, communications, and advertising.

Program Details

• Length: 4 Years
• Fees:
  • Domestic Fees
  • International Fees
• Intakes: Fall, Winter, Spring, Summer
• Offers:
  • 30% discount applies for Canadian Forces members and veterans
• Delivery: Hybrid Mode (in-person and online guided learning)

Classification of Instructional Programs (CIP) Code

• 52.0501

Program Availability

This program is also available online.

Program Objectives

Graduates of the BABC program will be able to:

• Use communication theories to assess basic issues in cultural contexts.
• Critique communication media influence on audience perceptions of issues, events, products, and services.
• Evaluate the effectiveness and integration of all types of media and communications.
• Demonstrate communication-oriented research and information-seeking strategies.
• Create ethically and legally sound content for a variety of forms of media and markets.
• Integrate media and content to communicate persuasively to specific audiences.
• Apply communication methods to business problems and contexts.
• Demonstrate critical thinking and reflection skills in course deliverables.
• Work productively in a collaborative environment.

Class Profile

UCW is home to students from many different countries around the globe. Communicating with fellow students and sharing experiences can further enhance your learning experience.

Course Structure

The Bachelor of Arts in Business Communication (BABC) offers a scaffolded sequence of courses in business and communications. At the same time, it integrates courses in media studies to create an interdisciplinary degree that provides a sound background for work in media and communications organizations and other communications-related business careers. Team activities are an intrinsic part of many courses given that building team skills are essential for real-world success. Courses are provided in both the online and face-to-face learning environments.

Preparatory

Tier 1 University Foundation

Tier 2 Disciplinary Foundation

Tier 3 Disciplinary Applications

Tier 4 Integrative Applications

Elective Areas

The University follows professional trends in industry closely and develops elective areas that reflect the best professional standards in specific fields. Although students cannot earn a formal credential by completing an elective area, it can be a great way to shape their degree. Currently, UCW offers the following elective area in the Business Communication degree:

• Communications Management

Learning Methods

The BABC program focuses on many different forms of media. There is a strong focus on how media and communications function in the contemporary business world.

• Lectures and class discussions
• Studying academic literature
• Analysis of case studies
• Practical team tasks

Academic Standing

Students must remain in Good Academic Standing to continue their studies at UCW. For full details about Academic Standing, refer to the current Academic Calendar.

Entry Requirements

• Canadian High School (Grade 12) diploma or equivalent with an overall average of C or better (2.0 on a 4.33 scale)
• AND
• Academic IELTS – 6.5 or better with a minimum of 6.0 in the writing band, or equivalent (for students whose first language is not English). More information is available in the English Proficiency section of this website.

You can complete the English pathway courses (University Access Program) in order to meet the English proficiency requirements of the Bachelor of Arts in Business Communication program.

Provincial Attestation Letter (PAL)

A Provincial Attestation Letter (PAL) is required for prospective international students studying at UCW. To learn more, visit the PAL page on our website.

Tuition Fees

2025 Fees

Domestic*	International
Number of courses	40	40
Cost per course	$1,015	$2,119
Total Tuition Fees	$40,600	$84,760

2026 Fees

Domestic*	International
Number of courses	40	40
Cost per course	$1,015	$2,119
Total Tuition Fees	$40,600	$84,760

*30% discount applies for Canadian Forces members and veterans on all programs.

Additional costs related to textbooks and materials for each course are not included in tuition.

New tuition deposit amounts are effective April 14, 2025. Until then, the International Student Tuition Deposit is $7,900 and the Domestic Student Tuition Deposit is $500.

Students deferring their start date, or changing their program, will be subject to any deposit or fee increases in effect at the time the change or deferral is approved.

Graduation Requirements

UCW students must fulfill the requirements listed in the Academic Calendar in order to be eligible to graduate. For full details about Graduation Eligibility, refer to the current Academic Calendar.