Program Overview

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Online Bachelor of Arts in Business Communication

Length

4 Years

Fees

Domestic Fees International Fees

Intakes

Fall, Winter, Spring, Summer

Delivery

Online

Classification of Instructional Programs (CIP) Code

52.0501

This program is also available in Hybrid Mode (in-person and online guided learning).

The online Bachelor of Arts in Business Communication (BABC) is an interdisciplinary program that will develop your knowledge of media, cultural studies and business alongside theoretical and practical skills. The communication methods learned and media training students get throughout this course are relevant to careers in professional writing, journalism, public relations, communications, and advertising.

Graduates of the online BABC program will be able to:

• Use communication theories to assess basic issues in cultural contexts.
• Critique communication media influence on audience perceptions of issues, events, products and services.
• Evaluate the effectiveness and integration of all types of media and communications.
• Demonstrate communication-oriented research and information seeking strategies.
• Create ethically and legally sound content for a variety of forms of media and markets.
• Integrate media and content to communicate persuasively to specific audiences.
• Apply communication methods to business problems and contexts.
• Demonstrate critical thinking and reflection skills in course deliverables.
• Work productively in a collaborative environment.

Benefits of studying online

Studying online comes with a variety of benefits. You can choose flexible hours to fit around any commitments you may have, be it personal or professional. With video lectures, and all course materials provided, you won’t feel any less prepared than those who’ve studied on campus.

Online study is becoming increasingly popular because of the increased flexibility it offers. Studying online means that you can work on professional development while obtaining an academic qualification. This will make you more prepared when it comes to securing employment in a managerial position.

Why study Bachelor of Arts in Business Communication online?

• Access to online resources to help with your studies
• Learn from dedicated and experienced lecturers, who provide online support
• Access to an international network of students
• Great flexibility, allowing you to balance your studies with other commitments
• Benefit from progression in your professional and personal life

The Bachelor of Arts in Business Communication content is delivered online via:

Location	Online
Schedule	- No scheduled classes. - Asynchronous, self-paced learning so you can study around your work, family and busy life. - All course materials are made available at the start of term, except exams & quizzes, so students can manage their time and plan accordingly.
Attendance	- Weeks 1-10: Students access course content online and complete tasks. - Weeks 11-12: Students complete review activities and final assessments (exams/projects). - Instructors consider student participation in forum discussions and completion of online activities when taking attendance in the MyUCW Student Portal.
Participation	- Students participate in online applied activities (minimum four (4) hours per week) with instructors and classmates through discussion forums and by completing other individual or group activities.
Course Content	- Syllabus - Course materials provided plus additional items added by the instructor, textbooks, PPT slides, readings, videos, etc. in the Learning Management System. All course materials made available at start of term except exams & quizzes.
Instructional Activities	- Applied online interactive activities: recorded mini-lectures, case studies, simulations, discussion forums, homework, assignments, tasks, projects, etc.
Interaction	- Students can ask questions through discussion forums in the Learning Management System and emails to instructors, or during scheduled virtual office hours. - 2 hours of available virtual office hours per week per course.
Assessment	- Diversified assessments: case studies, projects, presentations, assignments, quizzes and exams, etc. - Quizzes and exams are proctored by Examity (online invigilation platform). - Assignments are submitted through Turnitin for Academic Integrity.

Course Structure

The Bachelor of Arts in Business Communication (BABC) offers a scaffolded sequence of courses in business and communications. At the same time, it integrates courses in media studies to create an interdisciplinary degree that provides a sound background for work in media and communications organizations and other communications-related business careers. Team activities are an intrinsic part of many courses given that building team skills are essential for real world success. Courses are provided in both the online and face-to-face learning environments.

Preparatory

Tier 1 University Foundation

Tier 2 Disciplinary Foundation

Tier 3 Disciplinary Applications

Tier 4 Integrative Applications

Elective Areas

The University follows professional trends in industry closely and develops elective areas that reflect the best professional standards in specific fields. Although students cannot earn a formal credential by completing an elective area, it can be a great way to shape their degree. Currently, UCW offers the following elective area in the Business Communication degree:

Communications Management

Academic Standing

Students must remain in Good Academic Standing to continue their studies at UCW. To remain in Good Academic Standing, undergraduate students must maintain a 2.00 Cumulative Grade Point Average (CGPA). For full details about Academic Standing, refer to the current Academic Calendar.

Entry Requirements

• Canadian High School (Grade 12) diploma or equivalent with an overall average of C or better (2.0 on a 4.33 scale)

AND

• Academic IELTS – 6.5 or better with a minimum of 6.0 in the writing band, or equivalent (for students whose first language is not English). More information is available in the English Proficiency section of this website.

You can complete the English pathway courses (University Access Program) in order to meet the English proficiency requirements of the Bachelor of Commerce program.

University Access Program

Full Entry Requirements

Online BABC Tuition Fees

2025 Fees

Domestic*	International
Number of courses	40	40
Cost per course	$927*	$927
Total Tuition Fees	$37,080	$37,080

2026 Fees

Domestic*	International
Number of courses	40	40
Cost per course	$927*	$927
Total Tuition Fees	$37,080	$37,080

*Additional costs related to textbooks and materials for each course are not included in tuition.

Scholarships, awards and grants do not apply to online programs.

Students deferring their start date, or changing their program, will be subject to any deposit or fee increases in effect at the time the change or deferral is approved.

Graduation Requirements

UCW students must fulfil the requirements listed in the Academic Calendar in order to be eligible to graduate. For full details about Graduation Eligibility, refer to the current Academic Calendar.