Program Overview
Data and Web Analytics Micro-Credential
Overview
The Data and Web Analytics Micro-Credential is a 5-module program designed to equip students with the skills and knowledge needed to succeed in the field of data and web analytics. The program is offered by the Digital Marketing Institute and is tailored for those who are already analytically-minded or working in a position as such and are eager to upgrade their skills for an ever-evolving digital world.
Program Details
- Length: 5 modules (11 hours) over 12 weeks
- Fees: $605
- Intakes: All year round
- Delivery: Online (self-paced)
Content Outline
The program includes:
- Cutting Edge Content
- Interactive Learning
- Performance Support and ‘Readiness’
- Quick Reads
- Toolkits and Templates
- Soft Skills
- Relevant Technical Skills
Who is it for?
- Web Analytics Analysts
- Web Analytics Managers, Analytics Managers, Head of Analytics
- Web Developers and Web Designers
- E-Commerce Managers, Head of E-Commerce, E-Commerce Directors
Key Skills and Competencies
- Collecting and Processing Data
- Data Cleansing
- Data Analysis and Forecasting
- Problem Solving
- Data Security
- Presentation Skills
- Visualizing and Reporting Data
- Agile Thinking
Modules
- DATA AND ANALYTICS FUNDAMENTALS
- DATA COLLECTION AND PRIVACY
- DATA SECURITY AND COMPLIANCE
- DATA AND MARKETING
- VISUALIZING AND PRESENTING DATA
About the Digital Marketing Institute
The Digital Marketing Institute is a digital specialist that offers the most widely taught set of certification standards in digital marketing and selling for learners, educators, and industry. With 100,000 members across the globe, the Digital Marketing Institute has trained more professionals to a single education standard than any other certification body.
Industry Advisory Council
The Industry Advisory Council (IAC) represents the world’s largest and most influential brands. A digital powerhouse, the Industry Advisory Council contributes to the development of internationally recognized standards supporting digital marketing and digital selling education for individuals, educators, and organizations.
Pearson Vue Exam
DMI uses the Pearson VUE test centre network which has over 5,200 centres in 180 countries. This means that you can take your exam anywhere in the world and that the experience stays consistent and high quality for everyone.