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Program Overview
Online E-Commerce Micro-Credential
Overview
The Online E-Commerce Micro-Credential is a 5-module program designed to equip professionals with the skills and knowledge needed to succeed in the e-commerce industry. The program is facilitated by self-directed learning and includes interactive learning tools, practical toolkits, and templates.
Program Details
- Length: 5 modules (11 hours) over 12 weeks
- Fees: $605
- Intakes: All year round
- Delivery: Online (self-paced)
Program Outline
The program consists of five interactive modules:
- Websites and UX
- SEM and Sales Channels
- Traffic, Awareness, and Consideration Channels
- Conversion Rate Optimization
- Improving the Customer Experience
Key Takeaways
- Understand how website design affects customer purchasing decisions
- Learn how to attract customers using search, social media, and other digital tools
- Learn how to choose the best marketing channel for business goals
- Learn how to set up website analytics to track and optimize conversion rates
- Understand which channels are best for business
- Learn how to understand and maximize customer satisfaction
- Learn how to map the customer experience and adapt business and website to suit customer needs
Who is it for?
- E-Commerce Analysts
- E-Commerce Managers, Directors, Heads of E-Commerce
- Web Developers and Designers
- Digital Account Managers
- Sales Directors
- Digital Marketing Executives
- Content Analysts
- Copywriters
About the Digital Marketing Institute
The Digital Marketing Institute is a digital specialist that offers the most widely taught set of certification standards in digital marketing and selling. With 100,000 members across the globe, the Digital Marketing Institute has trained more professionals to a single education standard than any other certification body.
Industry Advisory Council
The Industry Advisory Council (IAC) represents the world's largest and most influential brands. The IAC contributes to the development of internationally recognized standards supporting digital marketing and digital selling education for individuals, educators, and organizations.
