Program Overview
Online E-Commerce Micro-Credential
Overview
The Online E-Commerce Micro-Credential is a 5-module program designed to equip professionals with the skills and knowledge needed to succeed in the e-commerce industry. The program is facilitated by self-directed learning and includes interactive learning tools, practical toolkits, and templates.
Program Details
- Length: 5 modules (11 hours) over 12 weeks
- Fees: $605
- Intakes: All year round
- Delivery: Online (self-paced)
Program Outline
The program consists of five interactive modules:
- Websites and UX
- SEM and Sales Channels
- Traffic, Awareness, and Consideration Channels
- Conversion Rate Optimization
- Improving the Customer Experience
Key Takeaways
- Understand how website design affects customer purchasing decisions
- Learn how to attract customers using search, social media, and other digital tools
- Learn how to choose the best marketing channel for business goals
- Learn how to set up website analytics to track and optimize conversion rates
- Understand which channels are best for business
- Learn how to understand and maximize customer satisfaction
- Learn how to map the customer experience and adapt business and website to suit customer needs
Who is it for?
- E-Commerce Analysts
- E-Commerce Managers, Directors, Heads of E-Commerce
- Web Developers and Designers
- Digital Account Managers
- Sales Directors
- Digital Marketing Executives
- Content Analysts
- Copywriters
About the Digital Marketing Institute
The Digital Marketing Institute is a digital specialist that offers the most widely taught set of certification standards in digital marketing and selling. With 100,000 members across the globe, the Digital Marketing Institute has trained more professionals to a single education standard than any other certification body.
Industry Advisory Council
The Industry Advisory Council (IAC) represents the world's largest and most influential brands. The IAC contributes to the development of internationally recognized standards supporting digital marketing and digital selling education for individuals, educators, and organizations.
University Canada West (UCW)
Overview:
University Canada West (UCW) is a private university located in Vancouver, British Columbia, Canada. It offers a range of undergraduate and graduate programs, as well as micro-credentials, with a focus on business and management. UCW is known for its flexible learning options, including online programs, and its commitment to career development and student support.
Services Offered:
UCW provides a comprehensive range of services to its students, including:
Academic Advising:
Guidance on program selection, course registration, and academic progress.Career Development:
Career planning, job search assistance, and networking opportunities.Financial Aid:
Scholarships, bursaries, and other financial assistance options.Library Resources:
Access to a wide range of books, journals, databases, and online resources.Student Clubs and Organizations:
Opportunities for students to connect with peers, develop leadership skills, and pursue their interests.International Student Advising:
Support for international students with immigration, visa, and cultural adjustment.Student Life and Campus Experience:
UCW offers a vibrant and supportive campus environment, with opportunities for students to engage in a variety of activities, including:
Student Events:
Social gatherings, workshops, and networking events.Mentorship Programs:
Opportunities for students to connect with experienced professionals and alumni.Campus Facilities:
Modern classrooms, computer labs, and study spaces.Location:
Situated in the heart of Vancouver, providing access to the city's cultural attractions, entertainment venues, and employment opportunities.Key Reasons to Study There:
Flexible Learning Options:
Offers both on-campus and online programs, catering to diverse student needs.Career-Focused Programs:
Curriculum designed to equip students with the skills and knowledge needed for success in the workplace.Strong Industry Connections:
Partnerships with leading companies, providing students with internship and job opportunities.Supportive Campus Environment:
Dedicated faculty and staff committed to student success.Global Perspective:
Diverse student body representing over 110 countries, fostering a multicultural learning environment.Academic Programs:
UCW offers a range of undergraduate and graduate programs, including:
Undergraduate Programs:
- Bachelor of Commerce
- Bachelor of Arts in Business Communication
- Associate of Arts
- Online Bachelor of Commerce
- Online Bachelor of Arts in Business Communication
Graduate Programs:
- Master of Business Administration (MBA)
- Online MBA
- MBA-ACCA Pathway
Preparatory Programs:
- MBA Foundation
- Online MBA Foundation
- University Access Program
Micro-Credentials:
- Blockchain Project Management Certificate Program
- Certified Digital Marketing Professional
- Corporate Social Responsibility (CSR)
- Data and Web Analytics
- Digital and Social Selling
- Digital Strategy
- Introduction to Project Management
- Introduction to Supply Chain Management and Logistics
- Mastering Blockchain, Bitcoin and Cryptocurrency
- Online E-Commerce
- Social Media Marketing
Other:
- UCW is accredited by the Accreditation Council for Business Schools and Programs (ACBSP) and the Quality Matters (QM) program.
- The university has a 5-star QS rating, recognizing its high quality of education.
- UCW has a strong commitment to sustainability, with initiatives focused on reducing its environmental impact.
- The university is located on the traditional, ancestral, and unceded territories of the Musqueam, Squamish, and Tsleil-Waututh Nations.