Program Overview

Digital Strategy

Overview

The Digital Strategy micro-credential is an online 11-hour course with four modules in partnership with the Digital Marketing Institute (DMI). With a focus on career-ready learning, this course provides you with the opportunity to rapidly expand your digital strategy knowledge.

Program Structure

The course is divided into four modules:

Module 1 - The Customer and Your Brand Story

Module 2 - Setting a Budget, Nurturing a Team and Assessing Risk

Module 3 - Channel Planning for a Complex Buying Process

Module 4 - Becoming a Digital Leader

Who is this course for?

• Heads of Digital, Social and Sales Enablement
  • Digital Marketing Managers
  • Digital Account Managers
  • Sales Directors, Digital Sales Managers
  • Community and Product Managers
  • E-Commerce and CRM Managers
  • Customer Success Managers
  • Small Business Owners
  • Marketing Professionals
  • Entrepreneurs
  • Anyone looking to quickly upskill in digital strategy

What can learners expect?

Delivered through a blend of dynamic video presentations, interactive learning activities, essential readings, case studies and useful toolkits, this course will quickly make you familiar with the core principles of digital strategy and related best practices.

What will you learn?

By the end of this course, you will be able to:

• Understand your customer
• Celebrate your brand story
• Plan and set your digital marketing budget
• Optimize the digital channels that your customers use on their journey to your website
• Underpin your digital strategy by developing strong digital leadership skills

Fees

$605

Intakes

All year round

Delivery

Online

Pearson VUE exam

We use the Pearson VUE test centre network, which has over 5,200 centres in 180 countries. This means that you can take your exam anywhere in the world and that the experience stays consistent and high quality for everyone.

About the Digital Marketing Institute

The Digital Marketing Institute offers the most widely taught set of certification standards in digital marketing and selling for learners, educators and industry. With 100,000 members across the globe, the Digital Marketing Institute has trained more professionals to a single education standard than any other certification body.

All Digital Marketing Institute certifications are reviewed and validated by the esteemed Industry Advisory Council (IAC), comprised of the world’s largest and most influential brands.

The Council works to set the skills agenda and address the global digital skills shortage. By providing expert reviews and recommendations on a regular basis, the IAC ensures that each certification is designed and refreshed to equip professionals with the latest and most in-demand digital skills needed to thrive in today’s digitally driven economy.

Armed with a Digital Marketing Institute certification, graduates gain the digital knowledge and skills to drive success in their careers and organization.