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Program Overview
Social Media Marketing Micro-Credential
Overview
The Social Media Marketing Micro-Credential is a 5-module program designed to help individuals develop their social media skills and master their skills for an ever-evolving digital world.
Program Details
- Length: 5 modules (13 hours) over 12 weeks
- Fees: $605
- Intakes: All year round
- Delivery: Online (self-paced)
Content Outline
The program includes:
- 5 interactive modules
- 13 hours of self-paced learning content
- Practical toolkits and templates
- Associate level certification upon successful completion of the course content and an online multiple-choice exam
Key Skills and Competencies
- Social Listening
- Social Intelligence
- Social Media Marketing
- Social Community Building
- Brand Storytelling
- Building Personas
- Enhancing Creativity
- Content Marketing
- Strategic Thinking
Modules
- REVEALING INSIGHT: SOCIAL CUSTOMERS
- SOCIAL CONTENT: BRAND STORYTELLING
- CREATIVITY: DESIGNING SOCIAL CONTENT
- THINKING STRATEGICALLY: SOCIAL SHARING
- SOCIAL SELLING: CX AND SOCIAL COMMUNITIES
About the Digital Marketing Institute
The Digital Marketing Institute is a digital specialist that offers the most widely taught set of certification standards in digital marketing and selling for learners, educators, and industry. With 100,000 members across the globe, the Digital Marketing Institute has trained more professionals to a single education standard than any other certification body.
Industry Advisory Council
The Industry Advisory Council (IAC) represents the world's largest and most influential brands. A digital powerhouse, the Industry Advisory Council contributes to the development of internationally recognized standards supporting digital marketing and digital selling education for individuals, educators, and organizations.
Acknowledgement
We acknowledge that the territories on which UCW and its campuses are situated are the traditional, ancestral, and unceded territories of the xʷməθkʷəy̓əm (Musqueam), Sḵwx̱wú7mesh (Squamish), and Sel̓íl̓witulh/səlilwətaɬ (Tsleil-Waututh) Nations. We thank them for having cared for this land since time immemorial, honour their graciousness to the students who seek knowledge here, and iterate our dedication to valuing the ongoing contributions of Indigenous peoples and communities.
