Program Overview
Search Engine Optimization (SEO)
Length
5 modules, 11 hours
Fees
$605
Intakes
All year round
Delivery
Online
Program Description
The Search Engine Optimization (SEO) course is an online 11-hour program with five modules in partnership with the Digital Marketing Institute (DMI). With a focus on career-ready learning, this short course provides you with the opportunity to rapidly expand your SEO knowledge. Whether you’re considering changing job roles, are taking on a new project or are simply curious about the subject and want to learn more, this course will quickly get you up to speed with everything you need to know – from the fundamentals of SEO to implementing strategic SEO practices and evaluating the performance of SEO campaigns and content.
Who is this course for?
- Search Specialists, Search Analysts, SEO Specialists, SEM Specialists and Analysts
- PPC Search Managers, Heads of PPC Search, Search Managers and SEM Managers
- Heads of Digital
- Digital Marketing Managers and Digital Account Managers
- Small Business Owners
- Marketing Professionals
- Product Managers
- Entrepreneurs
- Anyone looking to quickly upskill in SEO
What can learners expect?
Delivered through a blend of dynamic video presentations, interactive learning activities, essential readings, case studies and useful toolkits, this course will quickly make you familiar with the core principles of SEO and related best practices. The bite-sized structure of the course is specifically designed to fit around your lifestyle and commitments.
What will you learn?
By the end of this course, you will be able to:
- Improve your search engine ranking
- Use SEO to improve website performance
- Optimize on-page and content performance
- Enhance off-page optimization and local SEO
- Develop and implement strategic SEO practices
- Evaluate the performance of SEO campaigns and content
Program Structure:
This course includes five modules which can help fast-track your SEO skills.
Module 1 – SEO & Search Engine Fundamentals
Module 2 – Improving Website Performance
Module 3 – Optimizing On-Page and Content Performance
Module 4 – Enhancing Off-Page and Local SEO
Module 5 – Strategy and Evaluating Performance
Pearson VUE exam
We use the Pearson VUE test centre network, which has over 5,200 centres in 180 countries. This means that you can take your exam anywhere in the world and that the experience stays consistent and high quality for everyone.
About the Digital Marketing Institute
The Digital Marketing Institute offers the most widely taught set of certification standards in digital marketing and selling for learners, educators and industry. With 100,000 members across the globe, the Digital Marketing Institute has trained more professionals to a single education standard than any other certification body.
All Digital Marketing Institute certifications are reviewed and validated by the esteemed Industry Advisory Council (IAC), comprised of the world’s largest and most influential brands.
The Council works to set the skills agenda and address the global digital skills shortage. By providing expert reviews and recommendations on a regular basis, the IAC ensures that each certification is designed and refreshed to equip professionals with the latest and most in-demand digital skills needed to thrive in today’s digitally driven economy.
Armed with a Digital Marketing Institute certification, graduates gain the digital knowledge and skills to drive success in their careers and organization.
University Canada West (UCW)
Overview:
University Canada West (UCW) is a private university located in Vancouver, British Columbia, Canada. It offers a range of undergraduate and graduate programs, as well as micro-credentials, with a focus on business and management. UCW is known for its flexible learning options, including online programs, and its commitment to career development and student support.
Services Offered:
UCW provides a comprehensive range of services to its students, including:
Academic Advising:
Guidance on program selection, course registration, and academic progress.Career Development:
Career planning, job search assistance, and networking opportunities.Financial Aid:
Scholarships, bursaries, and other financial assistance options.Library Resources:
Access to a wide range of books, journals, databases, and online resources.Student Clubs and Organizations:
Opportunities for students to connect with peers, develop leadership skills, and pursue their interests.International Student Advising:
Support for international students with immigration, visa, and cultural adjustment.Student Life and Campus Experience:
UCW offers a vibrant and supportive campus environment, with opportunities for students to engage in a variety of activities, including:
Student Events:
Social gatherings, workshops, and networking events.Mentorship Programs:
Opportunities for students to connect with experienced professionals and alumni.Campus Facilities:
Modern classrooms, computer labs, and study spaces.Location:
Situated in the heart of Vancouver, providing access to the city's cultural attractions, entertainment venues, and employment opportunities.Key Reasons to Study There:
Flexible Learning Options:
Offers both on-campus and online programs, catering to diverse student needs.Career-Focused Programs:
Curriculum designed to equip students with the skills and knowledge needed for success in the workplace.Strong Industry Connections:
Partnerships with leading companies, providing students with internship and job opportunities.Supportive Campus Environment:
Dedicated faculty and staff committed to student success.Global Perspective:
Diverse student body representing over 110 countries, fostering a multicultural learning environment.Academic Programs:
UCW offers a range of undergraduate and graduate programs, including:
Undergraduate Programs:
- Bachelor of Commerce
- Bachelor of Arts in Business Communication
- Associate of Arts
- Online Bachelor of Commerce
- Online Bachelor of Arts in Business Communication
Graduate Programs:
- Master of Business Administration (MBA)
- Online MBA
- MBA-ACCA Pathway
Preparatory Programs:
- MBA Foundation
- Online MBA Foundation
- University Access Program
Micro-Credentials:
- Blockchain Project Management Certificate Program
- Certified Digital Marketing Professional
- Corporate Social Responsibility (CSR)
- Data and Web Analytics
- Digital and Social Selling
- Digital Strategy
- Introduction to Project Management
- Introduction to Supply Chain Management and Logistics
- Mastering Blockchain, Bitcoin and Cryptocurrency
- Online E-Commerce
- Social Media Marketing
Other:
- UCW is accredited by the Accreditation Council for Business Schools and Programs (ACBSP) and the Quality Matters (QM) program.
- The university has a 5-star QS rating, recognizing its high quality of education.
- UCW has a strong commitment to sustainability, with initiatives focused on reducing its environmental impact.
- The university is located on the traditional, ancestral, and unceded territories of the Musqueam, Squamish, and Tsleil-Waututh Nations.
