Program Overview

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Search Engine Optimization (SEO)

Length

5 modules, 11 hours

Fees

$605

Intakes

All year round

Delivery

Online

Program Description

The Search Engine Optimization (SEO) course is an online 11-hour program with five modules in partnership with the Digital Marketing Institute (DMI). With a focus on career-ready learning, this short course provides you with the opportunity to rapidly expand your SEO knowledge. Whether you’re considering changing job roles, are taking on a new project or are simply curious about the subject and want to learn more, this course will quickly get you up to speed with everything you need to know – from the fundamentals of SEO to implementing strategic SEO practices and evaluating the performance of SEO campaigns and content.

Who is this course for?

• Search Specialists, Search Analysts, SEO Specialists, SEM Specialists and Analysts
• PPC Search Managers, Heads of PPC Search, Search Managers and SEM Managers
• Heads of Digital
• Digital Marketing Managers and Digital Account Managers
• Small Business Owners
• Marketing Professionals
• Product Managers
• Entrepreneurs
• Anyone looking to quickly upskill in SEO

What can learners expect?

Delivered through a blend of dynamic video presentations, interactive learning activities, essential readings, case studies and useful toolkits, this course will quickly make you familiar with the core principles of SEO and related best practices. The bite-sized structure of the course is specifically designed to fit around your lifestyle and commitments.

What will you learn?

By the end of this course, you will be able to:

• Improve your search engine ranking
• Use SEO to improve website performance
• Optimize on-page and content performance
• Enhance off-page optimization and local SEO
• Develop and implement strategic SEO practices
• Evaluate the performance of SEO campaigns and content

Program Structure:

This course includes five modules which can help fast-track your SEO skills.

Module 1 – SEO & Search Engine Fundamentals

Module 2 – Improving Website Performance

Module 3 – Optimizing On-Page and Content Performance

Module 4 – Enhancing Off-Page and Local SEO

Module 5 – Strategy and Evaluating Performance

Pearson VUE exam

We use the Pearson VUE test centre network, which has over 5,200 centres in 180 countries. This means that you can take your exam anywhere in the world and that the experience stays consistent and high quality for everyone.

About the Digital Marketing Institute

The Digital Marketing Institute offers the most widely taught set of certification standards in digital marketing and selling for learners, educators and industry. With 100,000 members across the globe, the Digital Marketing Institute has trained more professionals to a single education standard than any other certification body.

All Digital Marketing Institute certifications are reviewed and validated by the esteemed Industry Advisory Council (IAC), comprised of the world’s largest and most influential brands.

The Council works to set the skills agenda and address the global digital skills shortage. By providing expert reviews and recommendations on a regular basis, the IAC ensures that each certification is designed and refreshed to equip professionals with the latest and most in-demand digital skills needed to thrive in today’s digitally driven economy.

Armed with a Digital Marketing Institute certification, graduates gain the digital knowledge and skills to drive success in their careers and organization.