Master in Digital Transformation and A.I. Leadership

Program Overview

Master in Digital Transformation and A.I. Leadership

Overview

The rise of digital technologies has accelerated business disruptions in any industry, generating huge opportunities driven by innovation.

Leading digital transformation requires a good understanding of the disruptive technologies but also abilities to manage change and uncertainty generated by the digital revolution itself.

This is not just about implementing technology and innovation, but also making the needed changes in the organization to drive transformation through new strategic initiatives. To achieve this goal, corporations need leaders able to shape the digital future with interdisciplinary skills such as:

• Business strategy
• Organization change management
• Innovation-based opportunities

What will you learn?

You will focus on business strategy, on how to manage digital projects, how to take data-driven decisions, how to lead complexity in digital environments, how to manage change and diversity in an organization, and how to drive business innovation.

During the Master in A.I. and Digital Transformation, you will get a deep understanding of emerging technologies and you will understand how to manage winning business strategies in a digital world.

This program will allow you to lead digital transformation by:

• Identifying the major drivers of digital transformation in your industry,
• Discovering innovation capabilities to manage knowledge, generate insights and maximize business value in the digital economy,
• And changing management necessary for the organization to support digital-ready business.

The skills you will learn will qualify you for a diverse range of job roles across any industry immersed in the digital transformation.

Graduates of our program will be well-prepared for a range of exciting careers, including:

• Digital Transformation Specialist in incumbent corporations: lead the digital revolution in a traditional company and transform its culture, processes, and products.
• Digital Transformation Consultant: advise and support businesses in their digital transformation journey and help them achieve their goals.
• Digital Innovation Lead: innovate and create cutting-edge solutions for digital native companies and shape the future of technology.
• Entrepreneur: launch your own tech start-up and become an entrepreneur in the digital economy.

Program Details

• Full-Time Program
• Barcelona
• 9 Months
• English
• BTS Top University ranked by QS Stars
• Awarded by BTS and the University of Barcelona
• Starts in October 2025
• Professional Experience
• 60 ECTs
• Available ON CAMPUS | ONLINE

Contents

Project-based learning

• Digital Transformation
  • The aim of this module is to understand how the digital transformation is reshaping the economy. At the end of the subject, students will be able to build digital business strategies.
• Agile
  • Students will immerse themselves in the Agile mindset by experimenting the Agile management practices. At the end of this subject, they will be able to practice Scrum, understand Kanban, develop an idea from Vision to Deployment from an Agile perspective, and define requirements with User Stories.
• Change Management
  • Students will develop skills to manage change in the digital economy and adapt organizations to their new demands. They will face the needs of change management in individuals, teams, and within the organizations. In this module, participants will learn to prepare the right approach before dealing with complex change processes in order to minimize the chances of failure.
• Digital Marketing
  • Students will learn to develop digital marketing strategies to generate awareness and visibility for digital products, attract and retain users, and understand how to optimize each phase of the conversion funnel.
• Modern Finances and Budgeting
  • Students will learn to create a financial plan customized to the needs of agile companies that operate in digital environments. This module teaches students to create a budget planning that guarantees the necessary values ​​of an agile and innovative organization.
• Lean Management
  • After this module, students will be able to apply the “lean model” to business management, optimizing the creation of value with the necessary resources. Participants will analyze and get rid of agents, processes or tools that represent additional costs, so that they can avoid unnecessary expenses or operational errors. At the end of this module, students will know how to bring organizations closer to the concept of total quality so that the latter can focus on their most efficient resources.
• Legal Tech
  • Students will work on the impact of digital disruption on regulations in order to manage the necessary legal requirements in digital corporations.
• Disruptive Technologies
  • Students will learn more on the technologies that are transforming the current economic models and their impact in different industries.
• Innovation
  • Students will work on the necessary skills for the generation of innovation, understanding their role in the framework of digital transformation. This module explores the abilities of creative thinking within the framework of the company, focusing on the generation of innovation opportunities articulated by data. We will teach students to recognize the characteristics and motivations of innovative people.
• Data-driven Business
  • During this module, you will understand the different business models that arise from the data, understand and learn how the data that has been generated by digitization can be used to solve real problems and improve decision-making, increasing profits and/or reducing operating costs and fraud.
• Cyber Security
  • The objective of this module is to understand the risks and vulnerabilities of digital projects and how to protect them properly. Students will learn the basic principles of security, including confidentiality, integrity, and availability, as well as the principles of symmetric and asymmetric cryptography. Students will apply these concepts to implement several practical scenarios, including the way to implement an end-to-end security solution for corporate networks.
• Digital Talent and Culture
  • Students will learn to manage the talent of organizations that operate in digital environments. Besides, they will be taught how to promote a suitable corporate culture that ensures that the new structural needs that arise from the adoption of the current digital business models are met.
• Advanced IT Management
  • After this module, students will be able to manage IT departments in organizations that use technology intensively.
• Management and Leadership
  • Students will work on the different leadership and management models to operate successfully in the digital economy. During this module, they will discover how to manage the professional happiness of their team by applying the Ikigai model, which will ultimately help their team members discover what they like, what they are good at, what they can be paid for, and how they can improve society.
• Entrepreneurship
  • Students will learn to shape opportunities, provide leadership across the organization, and build teams that add economic and social value. They will create and develop business models for start-ups based on customer development and continuous customer validation, managing at the same time financial metrics and dealing with investors.
• Final Project
  • During the program, students will work on a final project that aims to develop a digital transformation strategy for a company that wants to operate successfully in digital environments.

Methodology

ACADEMIC BOARD

Highly qualified instructors and well known professionals

PROJECT MENTORS

Real & experienced professionals will mentor your digital projects

UNIVERSITY

Ensures academic accreditation, quality and certification

DIGITAL COMPANIES

Visit and learn from the tech leaders

ENTREPRENEURS

Inspire your own projects and new disruptive digital business

DIGITAL LABS R+D+I

Digital Labs & innovation projects exposure

CAREER MENTORS

Get professional orientation for your digital career

Program Fees

• 12.000€ ONLINE
• 17.500€ ON CAMPUS

How to Apply

• 1. Apply online or via email – Complete the application or send your application directly to
• 2. Submit your profile : submit your LinkedIn profile or CV and a motivation letter explaining your vision for the future of the digital industry and your role in its transformation. If your profile aligns with the Master, we’ll reach out to schedule a conversation.
• 3. Interview : the Admissions Team will arrange an interview to understand how your profile could match with the Master.
• 4. Admissions review : Our Admissions Board will review your application. We will notify you the Admissions Board decision in the next 48 hours.
• 5. Enrollment : if you are admitted we’ll guide you through the next steps to join BTS.