MBA in Digital Innovation

Program Overview

MBA in Digital Innovation

Overview

The digital age is reshaping every industry, driven by innovation and disruption. To stay ahead, businesses need leaders with a powerful combination of skills: a deep understanding of digital business and the transformative power of Artificial Intelligence and other disruptive technologies.

The MBA in Digital Innovation equips you to be that leader. You’ll gain a comprehensive understanding of exponential technologies like A.I., blockchain, and big data, alongside the crucial skills for navigating management, leadership and crafting winning business strategies.

But this program goes beyond business and technology. You’ll master the art of change management, leading your organization through digital transformation with confidence. You will develop the most demanded digital business skills, focusing on strategy, innovation, and data-driven decision-making.

What will you learn?

• Digital Business Fundamentals: Master the core concepts of digital business models, customer experience design, and e-commerce strategies.
• AI and Emerging Technologies: Dive deep into AI, machine learning, and other cutting-edge technologies, understanding their application across industries.
• Data Analytics for Business: Learn to leverage data to gain insights, optimize operations, and make informed decisions.
• Change Management and Leadership: Develop the skills to lead your team through digital transformation, fostering a culture of innovation and adaptation.
• Digital Marketing & Ecommerce: Cultivate the skills to drive online growth such as digital advertising, search, content and social media engagement and marketing results.
• Digital Operations: Develop the skills to orchestrate cross-functional Teams, optimizing performance in finance, marketing, cybersecurity, legal tech and technology management.
• Strategic Decision-Making: Sharpen your strategic thinking, enabling you to identify opportunities, manage risks, and drive business growth in the digital landscape.

Become a Digital Business & Innovation Leader:

• Navigate Disruption: Identify the key drivers of digital transformation in your industry and develop strategies to thrive in the ever-evolving landscape.
• Unlock Innovation: Master the art of generating ideas, managing knowledge, and transforming them into actionable business strategies for the digital age.
• Lead Transformation: Become a change agent, equipping your organization with the capabilities and culture to embrace digital transformation successfully.

Program details

• Full-Time Program
• Barcelona
• 2 Years
• English
• BTS Top University ranked by QS Stars
• Starts in October 2025
• Professional Experience
• 120 ECTs
• Available ON CAMPUS | ONLINE

Program Fees

• Year 1: 12.500€
• Year 2: 12.500€

How to Apply

1. Apply online or via email – Complete the application or send your application directly to [insert email].
2. Submit your profile: submit your LinkedIn profile or CV and a motivation letter explaining your vision for the future of the digital industry and your role in its transformation. If your profile aligns with the Master, we’ll reach out to schedule a conversation.
3. Interview: the Admissions Team will arrange an interview to understand how your profile could match with the Master.
4. Admissions review: Our Admissions Board will review your application. We will notify you the Admissions Board decision in the next 48 hours.
5. Enrollment: if you are admitted we’ll guide you through the next steps to join BTS.