Master in Digital Product Management

Program Overview

Master in Digital Product Management

Overview

Innovate and Lead: Become a Digital Product Leader

In today’s digital landscape, solutions are created by cross-functional teams composed of experts with skills in fields such as innovation, software development, cloud computing, data science, user experience, business strategy, artificial intelligence, and other disruptive technologies. As a future product manager, you will lead these experts by applying strategic thinking and managing end-to-end product roadmaps.

Master in Digital Product Management

During the program you will be exposed to the most demanded technologies but also to the digital businesses and innovative models that will permit you to lead and manage digital products for consolidated companies and new startups.

What will you learn?

During the program, you will develop the most demanded skills required to lead and manage the digital product lifecycle, through the following structure:

• Entrepreneurship to ideate, test, and validate powerful concepts.
• User Experience Design to create smooth and delightful interactions between users and technology.
• Product Data to analyze and leverage data-driven opportunities.
• Digital Business to develop strategies to attract users and redefine winning business models.
• Agile Product Management to understand product development lifecycle from opportunities and problems to solutions and results with the most popular frameworks.
• Creative Technology to apply the most suitable discovery techniques to gain user insights.
• Technology Management to navigate common technology-related business challenges.
• Disruptive Technologies to dive deep into big data, machine learning, artificial intelligence, blockchain, IoT, the metaverse, and more.
• Web & Mobile Development to learn the basics of software development processes.
• Cloud & DevOps to explore cloud computing and its impact on businesses.

Graduates of this program will be ready for a range of exciting careers, including:

• Product Manager or Product Owner
• Product Marketing
• Growth Manager
• Business Analysis
• A.I. product manager
• Data product manager
• Chief product officer
• Entrepreneur | startup founder

Program Details

• Full-Time Program
• Barcelona
• 9 Months
• English
• BTS Top University ranked by QS Stars
• Awarded by BTS and the University of Barcelona
• Starts in October 2025
• Professional Experience
• 60 ECTs
• Available ON CAMPUS | ONLINE

Contents

Project-based learning

• Web and Mobile Development: Students will learn to understand the architecture and web and mobile development processes, in order to gain confidence when leading teams of developers. You will design basic functions for web and mobile solutions.
• Agile Product Management: The students will immerse in the Agile mindset by experimenting the Agile product management practices. At the end of this subject they will be able to practice Scrum, understand Kanban, develop an idea from vision to deployment from an Agile perspective, and define requirements with User Stories. Students will also learn how to manage multidisciplinaries Teams, made of busniness and tech profiles, to align digital product management goals.
• User Experience: The student will learn to manage user experience design projects, as well as design and create digital solutions focused on the user’s needs. They will be able to comprehend the impact of Human behavior in the product development, helping the creation of user jorney, flows and content structure. They will design prototypes and wireframes. They will learn brand managment and how to create a content strategy.
• Cloud & DevOps: Students will get to know the major cloud providors and their strenghts. They will learn to use at least one of these in depth and how to give support to scalable digital projects.
• Big Data: This subject is an introduction to Big Data analytics. Students will learn what is Big Data and what it is not. They will learn the main tools and analytics techniques, to be able to work in an end to end analytics project. This is going to be useful to detect data driven opportunities and also to optimize features of digital products.
• Digital Business: Students will understand the impact of the digital transformation on the economy. They will learn to think strategically about how to analyse trends and how to market any business in the digital world. They will develop and execute digital marketing plans effectively.
• Entrepreneurship: Students will learn to shape opportunities, provide leadership and build the Team to create economic and social value. They will create and develop business models for start-ups based on customer development and continuous validation, managing financial metrics and dealing with investors.
• Innovation & Creative Technology: Students will experience the process of discovery, interpretation and ideation. They will learn techniques to identify opportunities and understand customer needs. They will integrate the process of conceptualization and creative design that will help them design innovative digital solutions based on disruptive technologies.
• Project: Students work during all the program on a final project with the aim to build a real digital product.

Program Fees

• 12.000€ ONLINE
• 17.500€ ON CAMPUS

How to Apply

• Apply online or via email
• Submit your profile: submit your LinkedIn profile or CV and a motivation letter explaining your vision for the future of the digital industry and your role in its transformation. If your profile aligns with the Master, we’ll reach out to schedule a conversation.
• Interview: the Admissions Team will arrange an interview to understand how your profile could match with the Master.
• Admissions review: Our Admissions Board will review your application. We will notify you the Admissions Board decision in the next 48 hours.
• Enrollment: if you are admitted we’ll guide you through the next steps to join BTS.