Professional Academy Diploma in Digital Marketing and Strategy Course

Program Overview

Professional Academy Diploma in Digital Marketing and Strategy Course

Awarded by Dorset College Dublin

Duration 12 Weeks Duration

Timetable Tuesday: 6:30 PM - 9:30 PM

Start/End Date 23/09/25 - 09/12/25

Delivery 100% LIVE ONLINE CLASSES

Course & Exam Fees €1090 - Discount 20% - €850 Deposit €75

Why Study Digital Marketing and Strategy at Dorset College Dublin:

Dive into the exciting world of digital marketing with our Professional Academy Diploma, a part-time, online programme designed to provide you with the skills and knowledge to excel in the fast-paced world of digital marketing. This comprehensive 12-week, fully online course offers expert training in modern marketing strategies and tools, giving you a thorough understanding of digital marketing techniques and their applications.

Why Choose This Course?

• Expert-Led Live Online Training
• Hands-On DM Projects
• Career Ready Skills
• Aligned with Emerging Trends
• Delivered by Industry Experts
• Flexible learning options
• Build problem-solving capabilities
• Industry Best Practices

Upon successful completion learners will have the key skills:

• Learn practical techniques used in top companies
• Develop plans aligned with business goals and target audiences
• Craft and deliver impactful digital marketing strategies
• Learn to create and implement successful campaigns
• Develop strategies to overcome marketing challenges
• Produce compelling copy, visuals, and videos for diverse platforms
• Create engaging social media content to grow online communities
• Set up and optimise Google Ads and social media campaigns
• Increase search rankings through keyword research and SEO
• Strengthen brand presence and improve website user experience
• Automate lead nurturing and enhance customer relationships
• Use analytics to measure and refine campaign performance

Fundamentals & Website Branding

Introduction to Digital Marketing

• Overview of digital marketing channels and strategies
• Understanding the digital landscape and trends
• Setting course goals and learning objectives

Brand and Website

• Creating a consistent brand presence
• Optimising user experience (UX/UI) on websites
• Enhancing site navigation for better engagement

SEO & Paid Search Google

Search Engine Optimisation

• Keyword research and on-page SEO
• Link building and off-page SEO basics
• Technical SEO for better search engine visibility

Paid Search Google

• Setting up and managing Google Ads campaigns
• Keyword targeting and ad copywriting
• Monitoring and optimising paid search performance

Email, CRM & Social Media

Email Marketing, Automation & CRM

• Segmentation and personalization strategies
• Setting up email automation workflows
• Using CRM for effective lead nurturing

Social Media Organic

• Building an authentic online community
• Content planning and engagement tactics
• Growing brand loyalty across social platforms

Paid Social Media & Video

Paid Social Media

• Setting up paid ads on Facebook, Instagram, LinkedIn
• Audience targeting and creating ad creatives
• Tracking and optimising campaign performance

Video - TikTok, YouTube & Facebook

• Creating engaging video content
• Leveraging TikTok and YouTube for brand reach
• Implementing video strategies for audience engagement

Content & Measurement Analytics

Content Creation

• Writing compelling copy and storytelling
• Basic photography and visual content creation
• Podcasting essentials for engaging content

Measurement and Analytics

• Using Google Analytics and tracking tools
• Setting KPIs and interpreting data insights
• Making data-driven decisions to improve campaigns

Website Optimisation & Project

Website Optimisation

• Boost Site Speed: Improve loading times for user experience and SEO
• Optimise SEO: Use keywords and meta tags for better search visibility
• Ensure Mobile-Friendliness: Make the site responsive on all devices

Project and review

• Applying course knowledge in a real-world scenario
• Developing a comprehensive digital marketing plan
• Presenting project findings and strategies

Assessment & Awards

Entry to this course is by direct application to Dorset College.

Complete the online application form, upload your Photo ID (if available), and pay the minimum deposit of €75.

Requirements include:

• Photo ID (Passport, Driving License)
• Competence in spoken and written English

Assessment & Award

The assessments for this course will primarily focus on the practical aspects of Digital Marketing and Social Media Marketing, allowing students to demonstrate their skills in the topics covered:

Award: Professional Diploma in Digital Marketing & Strategy

Awarded by: Dorset College Dublin

Career Opportunities

Employers demand continuous professional development from candidates that shows they are willing to expand their portfolio of qualifications in an ever-evolving industry. Digital marketing offers jobs across a wide range of industries due to the increasing importance of online presence for businesses. The average Digital Marketing manager salary in Ireland is €50,000 per year. Entry-level positions start at approx. €29,000 per year while more experienced workers make up to €65,000 per year.

Flexible Payment Terms

To secure a place on this Digital Marketing Course, a non-refundable deposit of €75 applies, and the option to pay the remainder in instalments. You have the flexibility of using our online payment facility to manage your course payments at any time, from the comfort of your own home.

Payment Plan:

• Deposit: €75
• 1st Instalment: €375.00 (01/10/2024)
• 2nd Instalment: €375.00 (12/11/2024)