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Students
Tuition Fee
Start Date
2025-09-01
Medium of studying
On campus
Duration
3 months
Program Facts
Program Details
Degree
Courses
Major
Business Management | Digital Marketing | Artificial Intelligence
Area of study
Business and Administration | Information and Communication Technologies
Education type
On campus
Course Language
English
Intakes
Program start dateApplication deadline
2025-01-01-
2025-04-01-
2025-09-01-
About Program

Program Overview


Artificial Intelligence in Business

Course Overview

The AI for Business Innovation short course is designed to equip professionals with cutting-edge knowledge and practical skills to harness AI's full potential. Through a dynamic blend of theoretical lessons, case studies, and real-world applications, you will learn how to enhance productivity, optimize decision-making, and navigate AI's ethical challenges.


Why Choose This Course?

By the end of this program, you will have gained:


  • A Strong AI Foundation: Understand the fundamentals and practical applications of AI in business contexts.
  • Strategic AI Insights: Learn how to harness AI to boost productivity, optimize decision-making, and drive innovation.
  • Actionable Skills: Master the use of cutting-edge AI tools tailored for managers, marketers, and entrepreneurs.
  • Ethical Awareness: Explore the ethical and legal implications of AI, including data privacy and responsible implementation.
  • Future-Ready Strategies: Analyze emerging trends to craft innovation strategies that will set you apart in competitive markets.

Course Modules:

  • Module 1: Introduction to AI
  • Module 2: AI in Business
  • Module 3: Understanding Productivity with AI
  • Module 4: AI Tools for Managers & Decision Makers
  • Module 5: Writing Effective Prompts for AI Tools
  • Module 6: Team Work and Guidelines
  • Module 7: Work presentation + Guest Speaker (AI Expert)
  • Module 8: AI in Marketing and Sales
  • Module 9: AI Vs. Human Intelligence
  • Module 10: AI and Innovation: Driving Future Business Strategies

Who Should Attend?

This course is ideal for:


  • Business professionals, managers, and entrepreneurs looking to integrate AI into their strategies.
  • Students & young professionals eager to develop a competitive edge in AI-driven industries.
  • Innovators & decision-makers seeking to future-proof their business models with AI-powered solutions.

Collaborators & Industry Insights

This course is developed in collaboration with VR-AI Academy, featuring exclusive insights from Matteo Zaralli, founder of VRAINERS and expert in virtual reality and AI-driven business strategies.


Program Details

  • Duration: 3 months
  • Location: Rome
  • Start Dates: January, April, September
  • Compact Classes: Personal tutoring
  • Specialisation: Artificial Intelligence in Business

About the Collaborator

Matteo Zaralli is the founder of VRAINERS, a cutting-edge virtual reality v-learning platform available on Oculus devices, and the VR-AI Academy, which provides consultancy and innovative training solutions for professionals and companies embracing new technologies. In 2022, Matteo was awarded the prestigious Fulbright scholarship for the BEST Programme in Silicon Valley, where he contributed as a Communications Fellow at StartX. He holds a BSc in Business Administration, an MSc in Management from ESE, and an MSc in Philosophy from Università Roma TRE. Featured on RAI1’s Superbrain in 2019, Matteo is also the author of Virtual Reality and Artificial Intelligence: Risks and Opportunities for Your Business (Routledge, 2024). In recognition of his contributions to technology and leadership, Matteo received prestigious awards in 2024. He is also the founder of VR-AI Academy, which results from two innovative initiatives: Vrainers and published books.


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