Program Overview

Master of Arts in Business Management

Overview

The Master of Arts in Business Management program at Macromedia University of Applied Sciences is designed to prepare students for management positions. The program focuses on digital transformation, which overturns traditional business models and opens up new perspectives.

Facts about Business Management

• Degree recognition: State-recognised and accredited degree
• Degree & Specialisation: Master of Arts, Study programme: Business Management
• Duration & Credits: 4 semesters: 120 ECTS, 3 semesters: 90 ECTS
• Start date: Summer semester: 15 Mar, Winter semester: 01 Oct
• Application deadline: Summer semester: 15 Mar, Winter semester: 01 Oct
• Locations: Berlin, Munich
• Admission requirements: Bachelor’s degree with 210 ECTS = 3-semester MA, 180 ECTS = 4-semester MA
• Fees per semester: € 6,840 • Berlin, € 5,500 • Munich, + one-off registration fee

Advantages at Macromedia University

• Renowned partners: Exclusive partnerships allow students to learn from industry insiders and establish valuable contacts with potential employers.
• Experienced professors: Top-class professors with a proven track record in both business and academia.
• Study week abroad: Optional study week abroad programme at partner universities in London, Paris, and New York.
• State-recognised and accredited degree: Degree programmes are accredited and state-recognised, ensuring excellent teaching.

Business Management Modules

• Marketing Strategy: Learn key concepts of marketing management and how to define and research different target groups.
• Digital transformation and operations: Understand the impact of digitalisation on existing business models.
• Applied business intelligence and analytics: Explore the pitfalls of dealing with big data and predict economic developments.

Study Locations for Business Management

• Berlin
• Munich

Career Prospects

Completing the Business Management Master’s program gives students a broad understanding of global developments, business know-how, and strategic skills. The focus is on digital transformation, which opens up new perspectives. At the end of the program, students will have learned the entrepreneurial tools to make independent decisions and develop their own visions, securing a senior position in top management.