Program Overview

Commerce and Marketing, BSc

Faculty:

Economics and Business

Academic discipline:

Economic Sciences

Qualification:

Economist in Commerce and Marketing

Starting date:

September

Language requirements:

English language proficiency (TOEFL 513 / IELTS 5.5 / oral examination)

Academic requirements:

• High school certificate
• Entrance examination in mathematics and English (written and oral)

Duration:

7 semesters

ECTS credits:

180 + 30

Tuition fee:

7,000 USD/year

Other fees:

• Application fee: 150 USD
• Entrance procedure fee: 350 USD

Short description:

The aim of the program is to prepare specialists in economics and business with commerce and marketing competence and skills, who are able to procure and market various products and services, and organize and manage commercial activities of small and medium enterprises.

Lecture, seminar, and practice:

• Lecture, seminar: 40%
• Practice: 60%

Main subjects:

1. Introduction to Economics, Mathematics, Basics in Marketing, International Financial Accounting, Communication, Business Civil Law, EU studies, Philosophy, Sociology, Business Informatics, Microeconomics, Introduction to Business, Finance, Business Language, Statistics, Commercial Commodity Description
2. Management, Macroeconomics, Management of Value Creating Processes, Business Language, Statistics, Corporate Finance, Marketing Management, Environmental Economics, International Economics, Business Public Law, Business Planning, Marketing Research, Marketing Communications, Foreign Trade Techniques
3. Enterprise Resource Planning Systems, Economics of Trade, Organizational Behavior, Product and Brand Management, Pricing in Marketing, Services Marketing, Planning and Analysis of Marketing Channels, International Marketing, Advertising and Advertising Planning, Non-profit and SME Marketing
4. Business Practice, Thesis

Internship, practice:

Students should complete a semester-long practice at a multinational or local company, or at a non-profit organization.

Career prospects:

Graduates may go on to a variety of subject-specific careers in advertising, public relations, or account, brand, marketing, or sales management. The program provides students with the necessary background knowledge to continue with the second (MSc) and later the third (PhD) phases of training.