General Management Studium (B.A.) dual studieren | Bachelor an der CBS

Program Overview

Digital Business (B.A.)

Overview

The Digital Business (B.A.) program at CBS University of Applied Sciences is a dual study program that focuses on the digital transformation of businesses. The program is designed to equip students with the knowledge and skills necessary to develop digital strategies, manage innovations, and make data-driven decisions.

Program Structure

The program is structured in a 2plus3 model, with 2 days of theoretical studies and 3 days of practical work in a cooperating company. The program consists of 6 semesters and leads to a Bachelor of Arts (B.A.) degree.

Admission Requirements

The admission requirements for the program include a university entrance qualification (e.g., Abitur or Fachhochschulreife) and a cooperating company that is willing to provide practical training.

Study Content

The program covers a range of topics, including digital business models, big data, artificial intelligence, innovation management, and agile project management. Students also learn about digital marketing strategies and e-commerce.

Career Prospects

Graduates of the program can expect to earn a starting salary between 45,000 and 60,000 euros, with higher salaries possible with experience.

Locations

The program is offered at all 10 locations of CBS University of Applied Sciences: Aachen, Berlin, Hamburg, Hannover, Cologne, Mainz, Neuss, Rheine, Rostock, and Solingen.

FAQs

• What is Digital Business Management?
  • Digital Business Management is a specialization in General Management that focuses on the digital transformation of businesses.
• Why should I study Digital Business Management?
  • The digital transformation is changing all industries, and companies need experts who can develop digital strategies, manage innovations, and make data-driven decisions.
• How long does the program take?
  • The program takes 6 semesters (3 years) and leads to a Bachelor of Arts (B.A.) degree.
• Is there a Numerus Clausus (NC)?
  • There is no Numerus Clausus (NC) for the dual General Management program at CBS.
• What are the admission requirements?
  • The admission requirements include a university entrance qualification (e.g., Abitur or Fachhochschulreife) and a cooperating company that is willing to provide practical training.
• How does the program work?
  • The program is structured in a 2plus3 model, with 2 days of theoretical studies and 3 days of practical work in a cooperating company.
• Where can I study?
  • The program is offered at all 10 locations of CBS University of Applied Sciences.
• What do I learn in the program?
  • The program covers a range of topics, including digital business models, big data, artificial intelligence, innovation management, and agile project management.
• How much can I earn after graduation?
  • Graduates can expect to earn a starting salary between 45,000 and 60,000 euros, with higher salaries possible with experience.
• Can I study without a university entrance qualification?
  • Yes, under certain conditions, such as a completed vocational training and relevant work experience, it is possible to study without a traditional university entrance qualification.