Digital Marketing (M.A.)

Program Overview

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Digital Marketing (M.A.)

Think Strategically, Act Digitally – Your Online Marketing Master’s!

Overview

The Master’s in Digital Marketing at CBS University of Applied Sciences brings together strategic thinking, creativity, and technical expertise, preparing you for leadership roles in the digital economy.

Programme Structure

The programme consists of 4 semesters and concludes with the award of a Master of Arts (M.A.) degree.

Admission Requirements

Applicants need a first academic degree (e.g., Bachelor’s in Business Administration, Marketing, or a related field). Strong English skills are required, as the Digital Marketing Master’s programme is taught entirely in English.

Programme Content

Key study areas include:

• SEO & SEA (Search Engine Marketing)
• Social Media Marketing & Influencer Strategies
• Performance Marketing & Data Analytics
• Customer Relationship Management (CRM)
• Digital Brand Management & Content Strategy

Study Abroad and Internship Opportunities

In the fourth semester, you can either study abroad and write your Master’s thesis internationally or complete a minimum seven-week internship as part of the Digital Marketing Master’s programme.

Tuition Fees

The tuition fees for the Digital Marketing Master’s programme are 5,970€ per semester for EU students.

Research Areas

The programme focuses on the following research areas:

• Digital Marketing and Modern Growth Concepts
• Advanced Brand Management
• Search Engine Marketing
• Social Media Marketing and Monitoring
• Customer Conversion and Retention
• Monetization and Pricing in Digital Marketing

Career Opportunities

Graduates of the Digital Marketing Master’s programme are highly sought-after in industries such as e-commerce, media, consulting, and digital agencies.

Campus

The Digital Marketing Master’s programme is offered at the Cologne campus.

Language

The programme is taught entirely in English.

Duration

The programme typically lasts 4 semesters (2 years).

Degree

Master of Arts (M.A.)

Study Format

Full-time

Start

Winter semester

ECTS

120

Why CBS?

• Hands-on learning at its best
• Internationally connected
• Award-winning excellence
• Networks for your future

FAQ: The most important questions about studying Digital Marketing

What is the Digital Marketing Master’s programme?

The English-taught Digital Marketing Master’s programme provides in-depth knowledge and hands-on skills in online marketing strategies, social media management, content marketing, and data-driven marketing.

Why should you study the Digital Marketing Master’s programme?

The Master’s in Digital Marketing offers a unique combination of theoretical knowledge and practical application. Students learn how to develop, implement, and optimise digital marketing strategies using the latest tools and technologies.

How long does the Digital Marketing Master’s programme last?

The Digital Marketing Master’s programme typically lasts 4 semesters (2 years) and concludes with the award of a Master of Arts (M.A.) degree.

Does the Digital Marketing Master’s programme have a Numerus Clausus (NC)?

There is no fixed NC for the Digital Marketing Master’s programme. Admission is based on your Bachelor’s degree and relevant experience in marketing or a related field.

What are the admission requirements for the Digital Marketing Master’s programme?

Applicants need a first academic degree (e.g., Bachelor’s in Business Administration, Marketing, or a related field). Strong English skills are required, as the Digital Marketing Master’s programme is taught entirely in English.

How is the Digital Marketing Master’s programme structured?

The Digital Marketing Master’s programme combines lectures, seminars, and hands-on projects. Students work on real-world case studies and gain experience with industry-leading digital marketing tools.

Where can I study the Digital Marketing Master’s programme?

The Digital Marketing Master’s programme is offered at the Cologne campus.

What will I learn in the Digital Marketing Master’s programme? What are the core subjects?

Key study areas in the Digital Marketing Master’s programme include:

• SEO & SEA (Search Engine Marketing)
• Social Media Marketing & Influencer Strategies
• Performance Marketing & Data Analytics
• Customer Relationship Management (CRM)
• Digital Brand Management & Content Strategy

Can I study abroad during the Digital Marketing Master’s programme?

Yes! In the fourth semester, you can either study abroad and write your Master’s thesis internationally or complete a minimum seven-week internship as part of the Digital Marketing Master’s programme.

Can I write my Master’s thesis in collaboration with a company during the Digital Marketing Master’s programme?

Yes! In the final semester, you can either spend a semester abroad or complete a corporate internship, providing the perfect opportunity to write your Master’s thesis with a business focus in the Digital Marketing Master’s programme.