Masters in International Marketing Management in Germany | CBS

Program Overview

Master's in International Business - Marketing Management

Overview

The Master's in International Business - Marketing Management is a 4-semester program that combines in-depth business knowledge with modern marketing strategies. Students learn how to position companies in global markets and develop marketing strategies tailored to cultural and economic differences.

Admission Requirements

Applicants need a recognized Bachelor's degree in business administration, marketing, or a related field. Since the program is taught entirely in English, strong English skills are required.

Program Structure

The program combines practical projects with theoretical expertise, interactive case studies, and group work with global companies. Students develop independent marketing campaigns and enhance their strategic skills.

Core Subjects

Key study areas include:

• International Marketing
• Digital Marketing Strategies
• Market Research
• Brand Management
• Intercultural Management
• Strategic Marketing in Global Contexts

Tuition Fees

The tuition fees for the program are €5,970 per semester for EU students.

Career Opportunities

Graduates typically earn between €50,000 and €70,000 per year, depending on the industry and job role.

Research Areas

The program focuses on the following research areas:

• Marketing Management
• International Business
• Digital Marketing
• Brand Management
• Intercultural Management

Program Details

Semester 1

• Core Business and Economics Topics
  • Business Economics
  • Empirical Research Methods
  • Strategic Analysis & Management
  • Innovation Management & Digital Transformation
• Programme-Specific Learning Modules
  • Customer Relationship Management
  • Service & Brand Management
  • Modern Marketing Strategies
  • Managing Brands In The Digital Era
• Interdisciplinary Skills
  • International Project Management
  • Language & Communication Skills

Semester 2

• Core Business and Economics Topics
  • Corporate Social Responsibility
  • Corporate Governance
  • Value Based Management
  • Sustainable Supply Chain Management
• Programme-Specific Learning Modules
  • Business Project
  • Strategic Digital & Social Media Marketing
  • Experience Lab: Search Engine Marketing
• Elective
  • Business Elective
  • Interdisciplinary Elective
• Interdisciplinary Skills
  • Event Management (Ted Talk) Seminar

Semester 3

• Programme-Specific Learning Modules
  • Business Simulation Game
  • Venture Lab
  • Integrative Case Studies
  • Master Thesis Tutorial
  • Advanced Price Management
  • Sales Excellence
  • Financials for Management and Marketing
  • Environmental Impact Management and Marketing
• Elective
  • Business Elective
  • Interdisciplinary Elective
• Interdisciplinary Skills
  • Business Plan Writing and Pitching
  • Advanced Negotiation & Influencing Skill

Semester 4

• Programme-Specific Learning Modules
  • Master Thesis
  • Internship or Study Abroad

Why Choose This Program?

The Master's in International Business - Marketing Management offers a unique combination of business expertise and international marketing knowledge. It opens career opportunities in multinational corporations, consulting firms, and start-ups that focus on global markets.