Program Overview

Marketing Management (M.A.)

Overview

The Master's program in Marketing Management at CBS University of Applied Sciences is designed to equip students with the skills and knowledge necessary to succeed in the field of marketing. The program focuses on the strategic planning, implementation, and control of marketing activities, with a strong emphasis on practical application and real-world examples.

Program Structure

The program consists of four semesters, with a total of 120 ECTS credits. The first semester focuses on general business administration, while the second semester delves deeper into marketing-specific topics. The third semester is dedicated to elective courses, and the fourth semester is reserved for the master's thesis.

Curriculum

Semester 1

• Allgemeine wirtschaftswissenschaftliche Inhalte (General Business Administration)
  • Case Lab (3 ECTS)
  • Analyse- & Strategietools (3 ECTS)
  • Digitales Management (3 ECTS)
  • Change Management (3 ECTS)
  • Investitions- und Finanzierungsrechnung (3 ECTS)
  • Unternehmensrechnung & Jahresabschlussanalyse (3 ECTS)
• Programmspezifische Lehrinhalte (Marketing-Specific Topics)
  • Marketingstrategien (3 ECTS)
  • Digitales Marketing (3 ECTS)
• Überfachliche Kompetenzen (Soft Skills)
  • Fremdsprachentraining (2 ECTS)
  • Team- & Selbstmanagement (2 ECTS)

Semester 2

• Allgemeine wirtschaftswissenschaftliche Inhalte (General Business Administration)
  • Corporate Social Responsibility (3 ECTS)
  • Wirtschaftsrecht & Corporate Governance (3 ECTS)
  • Internationales Marketing (3 ECTS)
  • Internationales Personalmanagement (3 ECTS)
• Programmspezifische Lehrinhalte (Marketing-Specific Topics)
  • Content & Social Media Marketing (3 ECTS)
  • Suchmachinenmarketing (3 ECTS)
• Überfachliche Kompetenzen (Soft Skills)
  • Fremdsprachentraining (2 ECTS)
  • Kreatives Denken & Innovation (2 ECTS)

Semester 3

• Allgemeine wirtschaftswissenschaftliche Inhalte (General Business Administration)
  • VWL & Wirtschaftspolitik (3 ECTS)
  • Global Supply Chain Management (3 ECTS)
• Programmspezifische Lehrinhalte (Marketing-Specific Topics)
  • E-Commerce (3 ECTS)
  • Power Pricing (3 ECTS)
• Überfachliche Kompetenzen (Soft Skills)
  • Fremdsprachentraining (2 ECTS)
  • Führungsverhalten (2 ECTS)

Semester 4

• Masterarbeit (24 ECTS)

Admission Requirements

• Bachelor's degree in Business Administration, Marketing, or a related field
• No NC (Numerus Clausus) restrictions
• English language proficiency (B2 level or higher)

Tuition Fees

• 5,970€ per semester

Career Opportunities

• Marketing Manager
• Brand Manager
• Digital Marketing Specialist
• Market Research Analyst
• Sales Manager

Research Areas

• Marketing Strategy
• Brand Management
• Digital Marketing
• Market Research
• Consumer Behavior

Contact

For more information, please contact the CBS University of Applied Sciences.