Program Overview

Bachelor of Arts in International Business Administration - Digital Marketing

Programme Overview

The Bachelor of Arts in International Business Administration - Digital Marketing is a cutting-edge degree that combines essential business fundamentals with innovative digital tools. This programme is designed to equip students with the skills and knowledge required to develop and implement digital marketing strategies successfully.

Programme Content

The programme includes integrated projects to strengthen marketing know-how and build soft skills. Students will gain in-depth knowledge in market research, brand management, and consumer behaviour. The programme combines essential business fundamentals with innovative digital tools, and students will work on real-life projects throughout their practical studies to refine their skills.

Career Opportunities

As a holder of a digital marketing degree, students will benefit from a solid management foundation that enables them to work on complex problems independently and efficiently. Career paths include:

• Digital marketing manager
• Product manager
• Brand management expert
• Content strategist
• Market and consumer researcher
• Marketing and business consultant
• Positions in advertising and communication

Programme Structure

The programme is offered in two tracks:

• International Experience Track (7 semesters): includes internship/semester abroad (6 months) + internship in the final semester (14 weeks)
• Fast Track (6 semesters): includes internship in the final semester (14 weeks)

Tuition Fees

• Citizenship | EU/EEA: €690 per month (Berlin), €620 per month (Hamburg) for the International Experience Track; €790 per month (Berlin), €650 per month (Hamburg) for the Fast Track
• Citizenship | Non-EU/EEA: €5,100 per semester (Berlin), €4,500 per semester (Hamburg) for the International Experience Track; €5,500 per semester (Berlin) for the Fast Track

Admission Requirements

• General higher education or university of applied sciences entrance qualification
• Proof of English
• Curriculum Vitae
• Copy of identity card or passport

Application Process

1. Submit online application via the SRH application portal
2. If admission requirements are met, receive an invitation for the admissions interview
3. After a successful interview, receive an acceptance letter and the study contract
4. Sign and upload the study contract to the application account
5. Reserve study place by paying the enrolment fee within the guarantee period
6. Receive the letter of admission
7. Apply for a study visa if required
8. Pay tuition fees as per the study contract
9. Participate in Welcome Week and begin studies

Locations

• SRH Campus Berlin
• SRH Campus Hamburg

Events

• How to Apply to SRH & How to Finance your Studies | Online Info Session
• career:time Berlin
• Info Day | Campus Berlin
• Info Day | Campus Hamburg

Study Counselling

• Meet professors, discover the campus, and find out more about studying at SRH University.

Awards, Accreditations, and Certifications

• Study with excellence - our awards, accreditations, and certifications

Contact

• SRH University
• Cookies
• Legal Notice
• SRH Holding
• Supply Chain Due Diligence Act
• Data Privacy Policy
• Cookie-/Plug-ins