Program Overview

B.A. Global Hospitality Management

Overview

The B.A. Global Hospitality Management is a business programme with a focus on the hotel industry, entirely in English. It equips students for leadership roles in the international hotel industry, teaching them to strategically and sustainably manage a hotel, motivate and lead staff, develop marketing and event concepts, and create financial and business plans.

Study Content

The programme covers entrepreneurship and start-up idea development, as well as key topics such as digitalisation, sustainability, and modern technologies shaping the future of the hotel industry. Students will also enhance their language abilities, preparing them for a successful career both nationally and internationally.

Study Plan

• 7 semesters, divided into theme-centered modules
• 2 internships totaling 10 months
• A 6-month international practical semester
• 4 integrated foreign language modules: Students will take at least 2 foreign languages and can attend additional language courses of their choice for free. In addition to Business English, students can choose from Spanish, French, Chinese, Arabic, Italian, and Russian.

Career Opportunities

As a graduate of the English-taught B.A. Global Hospitality Management program, students can work for hotel companies worldwide. Opportunities are incredibly diverse, including:

• Management & Administration, e.g., Management, Human Resources, Accounting, Controlling
• Sales & Marketing, e.g., Revenue Management, Public Relations, Convention Sales
• Rooms Division , e.g., Reception, Guest Relations/Guest Services, Executive Floor, Housekeeping
• Food & Beverage, e.g., F&B Administration, Banquet Service, Bar Management, Room Service
• Head Office , e.g., Hotel Development, Quality Management, etc.
• Hospitality Consulting , e.g., Project Development, Operational Consulting, etc.
• Hospitality Tech , e.g., Booking Platforms, Search Engines, Digital Hospitality Services, etc.

Curriculum

1st Semester

• Global hospitality industries: brands, trends and markets
• Language I
• International Business Management
• International Hospitality management: focus Africa, America, and Asia
• Rooms Division Management and lodging concepts

2nd Semester

• International Economics
• Language II
• Research methods and statistics
• Creating and managing event experiences
• Food & Beverage Management and gastronomy concepts

3rd Semester

• Academic writing and presenting
• Language III
• Marketing & PR
• Principles of accounting and financial techniques
• Leadership & People Management

4th Semester

• Business diversification: Recreation, Health & Wellness
• Consumer behaviour and quality management
• Hospitality challenging technologies: AI, robots and extended realities
• Principles of Hospitality Law and applied negotiations
• Hospitality Financial Management: operational decision making

5th Semester

• Business Optimisation: Sales, Distribution & Revenue Management
• Hospitality entrepreneurship & Business planning
• Applied change and transformation management in the hospitality industry
• Language IV
• Hotel projects: Design & Development

6th Semester

• Internship I

7th Semester

• Internship II
• Bachelor Colloquium
• Bachelor Thesis

Admission Requirements

• General higher education or university of applied sciences entrance qualification. If you have not graduated yet, apply with existing transcripts.
• Proof of English
• Curriculum Vitae
• Copy of your identity card or passport

Tuition Fees

• for EU/EEA students (incl. Western Balkans, Switzerland and Ukraine): €650 per month
• for non-EU
  on-EEA students: €4,900 per semester

A one-off enrolment fee of €750 (EU/EEA) or €1,000 (non-EU/EEA) is to be paid once.

Financing Options

Various financing options, such as educational loans or scholarship programmes, are available for students.