B.A. Global Hospitality Management

Overview

The B.A. Global Hospitality Management is a business programme with a focus on the hotel industry, entirely in English. It equips students for leadership roles in the international hotel industry, teaching them to strategically and sustainably manage a hotel, motivate and lead staff, develop marketing and event concepts, and create financial and business plans.

Study Content

The programme covers entrepreneurship and start-up idea development, as well as key topics such as digitalisation, sustainability, and modern technologies shaping the future of the hotel industry. Students will also enhance their language abilities, preparing them for a successful career both nationally and internationally.

Study Plan

• 7 semesters, divided into theme-centered modules
• 2 internships totaling 10 months
• A 6-month international practical semester
• 4 integrated foreign language modules: Students will take at least 2 foreign languages and can attend additional language courses of their choice for free. In addition to Business English, students can choose from Spanish, French, Chinese, Arabic, Italian, and Russian.

Career Opportunities

As a graduate of the English-taught B.A. Global Hospitality Management program, students can work for hotel companies worldwide. Opportunities are incredibly diverse, including:

• Management & Administration, e.g., Management, Human Resources, Accounting, Controlling
• Sales & Marketing, e.g., Revenue Management, Public Relations, Convention Sales
• Rooms Division , e.g., Reception, Guest Relations/Guest Services, Executive Floor, Housekeeping
• Food & Beverage, e.g., F&B Administration, Banquet Service, Bar Management, Room Service
• Head Office , e.g., Hotel Development, Quality Management, etc.
• Hospitality Consulting , e.g., Project Development, Operational Consulting, etc.
• Hospitality Tech , e.g., Booking Platforms, Search Engines, Digital Hospitality Services, etc.

Curriculum

1st Semester

• Global hospitality industries: brands, trends and markets
• Language I
• International Business Management
• International Hospitality management: focus Africa, America, and Asia
• Rooms Division Management and lodging concepts

2nd Semester

• International Economics
• Language II
• Research methods and statistics
• Creating and managing event experiences
• Food & Beverage Management and gastronomy concepts

3rd Semester

• Academic writing and presenting
• Language III
• Marketing & PR
• Principles of accounting and financial techniques
• Leadership & People Management

4th Semester

• Business diversification: Recreation, Health & Wellness
• Consumer behaviour and quality management
• Hospitality challenging technologies: AI, robots and extended realities
• Principles of Hospitality Law and applied negotiations
• Hospitality Financial Management: operational decision making

5th Semester

• Business Optimisation: Sales, Distribution & Revenue Management
• Hospitality entrepreneurship & Business planning
• Applied change and transformation management in the hospitality industry
• Language IV
• Hotel projects: Design & Development

6th Semester

• Internship I

7th Semester

• Internship II
• Bachelor Colloquium
• Bachelor Thesis

Admission Requirements

• General higher education or university of applied sciences entrance qualification. If you have not graduated yet, apply with existing transcripts.
• Proof of English
• Curriculum Vitae
• Copy of your identity card or passport

Tuition Fees

• for EU/EEA students (incl. Western Balkans, Switzerland and Ukraine): €650 per month
• for non-EU
  on-EEA students: €4,900 per semester

A one-off enrolment fee of €750 (EU/EEA) or €1,000 (non-EU/EEA) is to be paid once.

Financing Options

Various financing options, such as educational loans or scholarship programmes, are available for students.

SRH Universities Germany

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Overview:

SRH Universities Germany is a network of private universities offering a wide range of undergraduate and postgraduate programs across various disciplines. They are known for their practical approach to education, emphasizing hands-on learning and close collaboration with industry partners.

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Services Offered:

SRH Universities offer a comprehensive range of services to support students throughout their academic journey, including:

Study Advisors:

Providing guidance on program selection, application procedures, and financing options.

Accommodation:

Assisting students in finding suitable housing options near their chosen campus.

University Sports:

Offering various sports activities and programs for students to participate in.

Career Services:

Providing resources and support for career planning, job searching, and professional development.

International Programs:

Facilitating international exchange opportunities and study abroad programs.

Alumni Network:

Connecting graduates with each other and providing networking opportunities.

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Student Life and Campus Experience:

SRH Universities prioritize a vibrant and engaging campus experience for their students. They offer:

Modern Campuses:

Featuring state-of-the-art facilities and learning environments.

Small Class Sizes:

Allowing for personalized attention from instructors and fostering a close-knit learning community.

Active Student Life:

Encouraging participation in clubs, societies, and events to enhance the overall student experience.

International Environment:

Providing a diverse and multicultural learning environment with students and faculty from around the world.

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Key Reasons to Study There:

Practical Learning:

Emphasizing hands-on learning and real-world application of knowledge through internships, projects, and industry collaborations.

Personalized Support:

Offering individual guidance and mentorship from instructors and dedicated support staff.

Industry Connections:

Providing strong connections with industry partners, leading to potential career opportunities.

International Exposure:

Fostering a global perspective through international exchange programs and diverse student body.

Modern Campuses:

Providing access to state-of-the-art facilities and learning environments.

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Academic Programs:

SRH Universities offer a wide range of academic programs, including:

Bachelor's Degrees:

In various fields such as business, technology, design, communication, and music.

Master's Degrees:

In specialized areas within their respective fields, preparing graduates for advanced careers.

MBA and DBA Programs:

Providing executive education and leadership development opportunities.

Dual Studies Programs:

Combining academic learning with practical work experience through apprenticeships.

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Other:

SRH Universities are committed to quality education and research, evidenced by their accreditations and memberships in prestigious organizations such as AACSB, Systemakkreditierung, and Wissenschaftsrat. They also actively engage with the local community through partnerships and initiatives.