Master of Arts in Strategic Design

Overview

The Master of Arts in Strategic Design is a full-time program that equips students with comprehensive skills to develop innovative design strategies. The program focuses on design thinking, project management, and conducting human-centered research.

Program Structure

The program consists of four semesters, with 120 ECTS credits.

1st Semester

• Strategic Design Introduction | Strategic Design Mindset, Methodology and Tools, Innovation Strategies, Design Thinking, Project Management and Agile/Lean Principles (5 credits)
• Strategic Design Research | Human Centered/Qualitative Research, Participatory Design Strategies and Ethnography, Systems Thinking, Data Driven/Quantitative Research (5 credits)
• Strategic Design Synthesis | Analysis and Synthesis Frameworks, Data Analytics, Strategic Information Design and Graphic Recording (5 credits)
• Content Management | Documentation and Writing Skills, Methodology Toolbox, Individual Mentoring and Peer Evaluation (5 credits)
• Theory I | Brand and Personality I, Sustainability I, Trends and Future Technologies, Media Ethics I (5 credits)
• Strategic Design Profession and Best Practice I | Intercultural Communication, Alumni and Expert Talks, Guided Excursions to Strategic Design-Related Exhibition/Events (5 credits)

2nd Semester

• Strategic Design Creation | Creation Tools and Methods, Brand Identity, Critical and Speculative Design, Future Studies (5 credits)
• Strategic Design Realisation | Analogue and Digital Design Development Tools, Digital Prototyping, Design Prototyping, Design Testing (5 credits)
• Strategic Design Implementation | Change Management, Transformation Design, Implementation Strategies, Storytelling and Presentation Skills (5 credits)
• Publication | Publication Skills, Individual Mentoring and Peer Evaluation (5 credits)
• Theory II | Sociology, Media Ethics II, Brand and Personality II (5 credits)
• Strategic Design Profession and Best Practice II | Creative Industries and Innovation Organizations: Guided Visits/Exhibition/ Events/Excursions, Business Modelling, Entrepreneurship/Start-Up Thinking (5 credits)

3rd Semester

• Purpose Driven Innovation: Intro and Research | Service Design, Experience Design, Game Design Strategy, Qualitative and Quantitative Research II (5 credits)
• Purpose Driven Innovation: Synthesis and Creation | Analysis and Synthesis Frameworks II, Data Analytics II, Systems Thinking II, Strategic Information Design II, Creation Tools and Methods II (5 credits)
• Purpose Driven Innovation: Realisation | Design Prototyping and Testing II, Business Modelling II, Storytelling and Presentation Skills II (5 credits)
• Strategic Design Manifesto and Portfolio | Strategic Design Manifesto, Portfolio, Exhibition Design, Individual Mentoring (5 credits)
• Theory III | Scientific Writing and Context, Sustainability II, Subject Exploration for Master's Thesis (5 credits)
• Strategic Design Profession and Best Practice III | Creative Leadership and Conflict Management, Student Led Integrated Workshops and Moderation, Alumni and Expert Talks (5 credits)

4th Semester

• Master's Thesis | Master's Thesis, Master's Colloquium and Individual Coaching (30 credits)

Admission Requirements

• Bachelor's degree in a design discipline such as design, architecture, interior design, UX design, photography, or film.
• Portfolio with 15 pages of your own creative work.
• Letter of motivation
• Proof of English language proficiency
• Curriculum Vitae
• Copy of your identity card or passport

Tuition Fees

• Citizenship | EU/EEA, including Western Balkans, Switzerland and Ukraine: €830 / month
• Citizenship | non-EU/EEA: €5,950 / semester

Financing Options

• Educational loans
• Scholarship programmes

Application Process

1. Submit your online application via the SRH application portal.
2. If you meet the admission requirements, we will invite you to answer three short video questions.
3. If your video responses are successful, you will be invited to an online admission interview with one of the two professors who run the program.
4. If the interview is successful, you will receive an acceptance letter and study contract.
5. Sign the study contract and send it back to us.
6. Pay the enrollment fee.
7. You will receive your letter of admission — this is the document that students from outside the EU need for the visa application process.
8. Pay the tuition fee.
9. Join us for Welcome Week, and you’re all set to begin your journey!

SRH Universities Germany

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Overview:

SRH Universities Germany is a network of private universities offering a wide range of undergraduate and postgraduate programs across various disciplines. They are known for their practical approach to education, emphasizing hands-on learning and close collaboration with industry partners.

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Services Offered:

SRH Universities offer a comprehensive range of services to support students throughout their academic journey, including:

Study Advisors:

Providing guidance on program selection, application procedures, and financing options.

Accommodation:

Assisting students in finding suitable housing options near their chosen campus.

University Sports:

Offering various sports activities and programs for students to participate in.

Career Services:

Providing resources and support for career planning, job searching, and professional development.

International Programs:

Facilitating international exchange opportunities and study abroad programs.

Alumni Network:

Connecting graduates with each other and providing networking opportunities.

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Student Life and Campus Experience:

SRH Universities prioritize a vibrant and engaging campus experience for their students. They offer:

Modern Campuses:

Featuring state-of-the-art facilities and learning environments.

Small Class Sizes:

Allowing for personalized attention from instructors and fostering a close-knit learning community.

Active Student Life:

Encouraging participation in clubs, societies, and events to enhance the overall student experience.

International Environment:

Providing a diverse and multicultural learning environment with students and faculty from around the world.

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Key Reasons to Study There:

Practical Learning:

Emphasizing hands-on learning and real-world application of knowledge through internships, projects, and industry collaborations.

Personalized Support:

Offering individual guidance and mentorship from instructors and dedicated support staff.

Industry Connections:

Providing strong connections with industry partners, leading to potential career opportunities.

International Exposure:

Fostering a global perspective through international exchange programs and diverse student body.

Modern Campuses:

Providing access to state-of-the-art facilities and learning environments.

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Academic Programs:

SRH Universities offer a wide range of academic programs, including:

Bachelor's Degrees:

In various fields such as business, technology, design, communication, and music.

Master's Degrees:

In specialized areas within their respective fields, preparing graduates for advanced careers.

MBA and DBA Programs:

Providing executive education and leadership development opportunities.

Dual Studies Programs:

Combining academic learning with practical work experience through apprenticeships.

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Other:

SRH Universities are committed to quality education and research, evidenced by their accreditations and memberships in prestigious organizations such as AACSB, Systemakkreditierung, and Wissenschaftsrat. They also actively engage with the local community through partnerships and initiatives.