Program Overview

Basketball Management (Specialisation)

The basketball club ALBA BERLIN and the University of Europe for Applied Sciences (UE) have jointly developed this Europe-wide unique specialisation. Here you will find everything you need to know about the basketball business in Germany, Europe, and the USA. Your teachers are experienced professionals from basketball federations and clubs.

Curriculum

The Basketball Management specialisation comprises of modules such as "Innovation Management in Sport" & "Trends in Sport & Event Management".

Key Facts

• Locations: Berlin and Hamburg
• Fees:
  • EU applicant standard: €40 per month
  • Non-EU applicant Standard: €240 per semester
• Start, Language & Credits:
  • 20 ECTS
  • Language: English
  • Winter semester: September
  • Summer semester: March

Programme Structure

The first two semesters are dedicated to "Basketball Sport" and "Basketball Business". The 5th and 6th semesters are dedicated to "Basketball Management". What are the special features of basketball marketing? For example, how do I manage a brand like ALBA BERLIN? What role do the fans and fan culture play? How do I deal with sponsors? Our lecturers from the football business will give you answers to all these questions and many more.

Study Trips

In addition to the theoretical basics from the lectures, "Study Trips" and "Case Studies" are a very essential part of our specialisation. Our students should not only learn from the professionals but also apply what they have learned directly. And this is best done directly on-site in the stadiums, at the clubs and agencies.

Our Sport Cooperation Partners

Students benefit from the university’s collaborations with a range of leading companies and cultural institutions.

Learn from our Experts

Here you will find further valuable information about our professors and their career.

Prof. Dr. Stefan Chatrath

Stefan Chatrath, Head of the Sports and Event Management programme and Vice Dean of the Business Faculty at UE Berlin.

Prof. Dr. Thomas Rieger

Dr. Thomas Rieger is the Dean of the Faculty Sports, Media & Event at University of Europe for Applied Sciences, Iserlohn campus.

Prof. Dr. Uwe Freimuth

Dr. Uwe Freimuth is the professor for Sport Management at University of Europe for Applied Sciences.